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Content Rookie episodes
- Why I no longer believe in Content Design v 2.0
Episode 57: Why I no longer believe in Content Design v 2.0
A while ago I wrote an article for UX Collective on the above topic. It went viral and started a major debate. In this episode, I talk a little bit more about my points from the article and how we can save Content Design.
Link to article: https://medium.com/p/e71aeb5f060c
Learning outcomes:
- Why is Content Design struggling?
- How can we help Junior UX Writers?
- What can leaders do to help?
- What can you do to be a more successful Content Designer?
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
24 min - How poetry, search intent, and social media can make you a better Content Designer
Episode 56: How poetry, search intent, and social media can make you a better Content Designer
In today's episode, guest Dan Porder from IKEA and I dive into SEO for Content Designers and talk about a couple of other things that are valuable informants for Content Design decisions and strategies. Guaranteed to spark inspiration and give you some new impulses for your UX Writing and writing practice as a whole
Learning outcomes:
- What is SEO/search intent?
- How can you use SEO for Content Design?
- The future of SEO
- What does Poetry and UX Writing have in common?
- How Social media can inform your tone and voice
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
Connect with the guest, Dan Porder:22 min - Getting promoted as a UX Writer
Episode 55: Getting promoted as a UX Writer
In today's episode, my wonderful guest Anjana Menon and I talk all things promotions. How do you get from entry level all the way up? What do the different levels even mean, and why are titles all over the place, especially in Tech? Learn how Anjana tackled her promotion at Spotify and what you can do in your day-to-day work to aid future promotion plans.
Learning outcomes:
- Titles: What they mean
- The process behind promotions
- How levels vary between companies
- Documenting your work
- Cross-team collaboration
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
Connect with the guest, Anjana Menon:
Twitter: https://twitter.com/AnjiMenonEverything else: bento.me/anjimenon
25 min - Freelance writing is hard but worth it
Episode 54: Freelance writing is hard but worth it
In today's episode, freelance writer and business owner Jenn shares how she started out freelancing and eventually, scaled her business. She doesn't sugarcoat the effort, talks about hustle culture and pricing, and shares what she believes it takes to make it as a freelance writer in the long run. We also dive into how AI is changing the market for writers and what we can do to stand out.
Learning outcomes:
- Freelance writing day-to-day
- How to get started as a freelancer
- What to look for when scaling your business
- Negotiating with clients
- Pricing for freelance writing and content design
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
Connect with the guest, Jenn Marie:
Linkedin: https://www.linkedin.com/in/jennifermcknight/Website: https://www.whoisjennmarie.com/
31 min - (Content) Design that includes all
Episode 53: (Content) Design that includes all
My guest, Content Accessibility Consultant Lizzie Cass-Maran, and I talk about all things accessibility and how to make sure your Content Design practice is set up to include everyone. Lizzie also talks about her background, how and why she became a consultant, and what her day-to-day as an accessibility consultant looks like.
Learning outcomes:
- What is accessibility?
- Why is it important?
- How to improve accessibility
- Working on accessibility day-to-day
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
Connect with the guest, Lizzie Cass-Maran:
Twitter: https://twitter.com/LizzieCassMaranLinkedin: https://www.linkedin.com/in/lizziecassm
30 min - Upskilling as a UX Writer and going into leadership
Episode 52: Upskilling as a UX Writer and going into leadership
Let's take the pressure out of learning. In today's episode, I talk about how I upskilled for a new position. I share ideas for upskilling as a Content Designer, but also talk about all the learning opportunities outside of work that can be valuable to your day-to-day work. No matter if you want to get a promotion, become a leader, or are curious about working in a different field, this episode might help you.
Learning outcomes:
- Learning leadership and management
- Activating your network
- New skills are everywhere
- Upskill opportunities such as AI, Chatbot design, Content Marketing
- Upskilling in your current position
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
Leadership workshops:https://mjmetts.com/upcoming-workshops/leading-like-you-march-202319 min - UX Writing at IKEA and why AI probably won't steal your jobEpisode 51: UX Writing at IKEA and why an AI probably won't steal your jobIn today's episode, Bilgi Karan (UX Manager at IKEA) talks all things AI, ChatGPT included. While you shouldn't be too worried about an AI stealing your job, he shares some things we can all expect to happen with AI-powered writing in the next few years. Plus, he shares how he hired the first-ever UX Writer at IKEA in Sweden.Learning outcomes:The development of AI for writingThe future of ChatGPT and other writing-related AIsHow AI will change the writing landscapeUX Writing at IKEAConnect with guest, Bilgi Karan:Website bilgikaran.comTwitter https://twitter.com/machineErrorConnect with host, Nicole Michaelis:nicoletells.com // Contentrookiepod.comhttps://www.linkedin.com/in/nicoletells/28 min
- I was laid offEpisode 50! I had other plans for the special 50th episode anniversary of Content Rookie but here we are. I was just laid off and am sharing what that feels like, what’s I’m doing and how you can help people that are going through layoffs. [email protected]13 min
- What's the ROI of UX Writing?
Episode 49: What's the ROI of UX Writing?
In today's episode, guest Yael Ben-David and I dive into the ROI of UX Writing, why it's important to spend time with business stakeholders, and how you can make the value of UX writing clear to those around you. We also speak about the process of writing a book and Yael share's how her background in journalism and microbiology inspired her to become a Content Designer.
Learning outcomes:
- Writing a book
- The ROI of UX Writing
- Collaborating with business stakeholders
Connect with guest, Yael Ben-David:
Website https://www.yaelbendavid.me/
Book https://abookapart.com/products/the-business-of-ux-writingConnect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
32 min - How to lead content design and stay sane while juggling different design philosophies
Episode 48: How to lead content design and stay sane while juggling different design philosophies
In this episode, guest Chelsea Larsson shares how she went from being a content design IC to becoming a content design leader. She dives into how she scaled leadership from a medium-sized team to over 60 people. Plus, she talks about what she learned when going from a research-driven design process to a more accelerated one.
Learning outcomes:
- From IC to management
- Scaling content design
- Leadership Philosophy
- Design philosophy 101
Connect with guest, Chelsea Larsson:
Twitter: https://twitter.com/ChelseaLarsson
Instagram: @chelslarss
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
31 min
About Content Rookie
From the publisher's feed
A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.