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Content Rookie episodes
- Writing is designing and Figma ain't that great
Episode 47: Writing is designing and Figma ain't that great
Tag along as guest Michael Metts and I talk about his book 'Writing is designing' as well as a bunch of other things, such as Figma for UX writers or why you sometimes just need to claim the 'content designer' title to move up the career ladder.
Learning outcomes:
- How 'Writing is designing' came to be
- Workshops on content design with Michael and Andy
- Why Figma for writers is overrated
- How you sometimes just need to claim that UX writing title!
***
Connect with guest, Michael Metts:
"Where you can sign up for our newsletter to hear about workshops: https://www.writingisdesigning.com
Where I'm writing about leadership and will announce a new workshop soon: https://leadinglikeyou.com
If people want to stay in touch with me, there's LinkedIn and Twitter."
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
30 min - Misfit? This is why you're great at content.
Episode 46: Misfit? This is why you're great at content.
In today's uber-exciting episode of Content Rookie, a punk and a hippie talk all things counterculture--and why it makes us better content designers. We discuss 10 counterculture approaches that work like a charm when you're working in content design, UX writing or copywriting. Long episode! 100% worth a listen.
Learning outcomes:
- What countercultures and content design have in common
- Counterculture ways of looking at things in tech
- From punk to top content designer
- Turning you're (unique) perspective into your strength in content
***
Connect with your host, Nicole:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
Connect with the guest, Bill:Website: https://www.billkurland.com/Linkedin: https://www.linkedin.com/in/bill-kurland/
39 min - You're underestimating the importance of SEO for UX writing
Episode 45: You're underestimating the importance of SEO for UX writing
In today's episode, guest Kat from TheKatCopy and I talk about all things SEO for UX content. SEO is more than a content marketing tactic and can be a great way to inform your product work - from information flow to search habits. Why it's often overlooked, how to best use it in content design and how to get into it (quickly!) are the main topics.
Learning outcomes:
- Why SEO is important for UX writing
- What SEO is
- How to get started with SEO
- Selling SEO to clients
- UX writing examples with SEO
***
Connect with your host, Nicole:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
Connect with the guest, Kat:Website: http://thekatcopy.com,Twitter: https://twitter.com/thekatcopy?s=09
25 min - Running a successful project with a UX writer, designer and researcher
Episode 44: Running a successful project with a UX writer, designer and researcher
In today's episode, guest Jack Garfinkel shares all about a successful pilot project they were part of which introduced content design at their current place of work (Scope). We also talk about accessibility challenges and how to ensure an inclusive hiring process that makes space for diversity. A lot of good stuff to learn here!
Learning outcomes:
- What makes a design project successful
- How do writers, designers and researchers best collaborate
- How to create an inclusive hiring process
- How to scale a team
- How to successfully design user tests
***
Connect with your host, Nicole:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
Connect with the guest, Jack Garfinkel:Content at Scope: https://medium.com/content-at-scopeJack on Twitter: https://twitter.com/CuriousScutter27 min - How to explain what you do as a designer or writer
Episode 43: How to explain what you do as a designer or writer
In today's episode, my guest Anders and I get a little philosophical. With both freelancing and in-house experience under our belt, we've both noticed one challenge that never seems to get any easier to solve: how to best describe what we do to clients or employers. No matter if it's about choosing a title or understanding a brief, going broad or niching down can make or break a career. Here are our thoughts on understanding what we do (as creatives) and explaining it to others.Learning outcomes:- Popular titles in design
- Popular titles for writers
- How titles affect a pitch
- Describing what you do
- Defining what you do
- How niching down or being a generalist affect your chances of finding work
Connect with your host, Nicole:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
Connect with the guest, Anders:https://twitter.com/andersotherwisehttps://anders-creative.com/Anders' new podcast 'How creatives work':https://anchor.fm/howcreativeswork/episodes/Welcome-to-How-Creatives-Work-e1mhemu43 min - Get over your tone and voice guidelines
Episode 42: Get over your tone and voice guidelines
Tone and voice guidelines, as well as any other writing style guidance, are a big topic among writers of all sorts. However, ensuring guidelines make sense in the long run, are inclusive, and are maintained properly is one of the biggest challenges in the field - not just for UX writers. In today's episode, I share my take on creating writing guidance for companies and teams and what has to change (IMO) to make sure It stays relevant.
Learning outcomes:
- What is Tone and Voice?
- What do writing guidelines cover
- Guideline formats
- New formats on the rise
- Ensuring contribution and maintenance of guidelines for all
- Who follows writing guidance and who doesn't
- Challenges in creating/maintaining/distributing guidance
Connect with your host, Nicole:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
28 min - Junior UX writers! This one is for you.
Episode 41: Junior UX writers! This one is for you.
Today's guest has had quite a journey: from working in advertisement in Nigeria to freelancing and finally landing a job as a Junior UX writer in Europe. Ifi shares what courses and resources helped him switch careers, why there aren't enough junior content design positions, and what the industry needs to improve to attract diverse talent.
Learning outcomes:
- Day2day of a Junior UX writer
- Landing your first job in UX writing
- Building a content design portfolio from scratch
- Relocating to Europe
- Diversity in UX writing
- Why we need more positions for juniors
Connect with the guest, Ifi:
https://www.linkedin.com/in/ifeanyichukwu-ekwegbalu-00223b161/
https://twitter.com/Dera__UX
Connect with your host, Nicole:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
31 min - Freelancing as a content designer or UX writer
Episode 40: Freelancing as a content designer or UX writer
Running your own business as a content designer/UX writer is certainly empowering, but more complex than freelancing in most other writing disciplines. In this episode, I dive into what it takes to get started as a freelance content designer, what to look out for, how to set boundaries, what to charge, plus I share some of the things I've learned freelancing in content design over the years. Enjoy!
Learning outcomes:
- How does freelancing as a UX writer work
- How to get clients
- How to scope out work and write proposals
- What to charge
- What processes work for me
- and more!
Connect with your host, Nicole:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
22 min - UX writing compensation, negotiating your salary, and working in tech (EMEA focus)
Episode 39: UX writing compensation, negotiating your salary, and working in tech (EMEA focus)
In today's episode, my guest Fran Cantanuso and I talk about negotiating salaries and perks as content designers as well as our experience with compensation levels as we developed our careers. The episode also dives into how UX writing is different from other content and writing disciplines, why it often pays more, what salary levels in EMEA look like, and what working in tech feels like. Come for the thoughts on €€€, stay for the discussion of first-hand experiences.
Learning outcomes:
- Compensation levels in UX writing/content design
- Why UX writing pays 'better'
- Working in tech
- Salary development as you grow your career
- Negotiating your salary + perks
Connect with the guest, Fran:
https://twitter.com/AmsterFran
https://www.linkedin.com/in/francesca-catanuso-0571a924/
Connect with your host, Nicole:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
41 min - Why you don't need to hire a native English UX writer
Episode 38: Why you don't need to hire a native English UX writer
UX writer or Content designer but not native in English? This shouldn't limit your success. Sadly, the reality often is that it's difficult to get hired if you're not on a native English level. In today's episode, my guest Stanislav and I discuss the challenges non-native English candidates face and how we can overcome them.
Learning outcomes:
- Why native English doesn't automatically make you a better writer
- How to raise awareness with recruiters and hiring managers
- How to present yourself as a non-native English speaker
- Avoiding discrimination
Connect with the guest, Stan:
https://www.linkedin.com/in/stanislav-olenchenko-25792b179/
Connect with your host, Nicole:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
24 min
About Content Rookie
From the publisher's feed
A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.