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Content Rookie episodes
- Breaking into UX Writing, being a Generalist, and why UX Writing salaries are higher
Episode 27: Breaking into UX Writing, being a Generalist, and why UX Writing salaries are higher
Need some practical tips for getting into UX Writing? Are you wondering if being a generalist is even appreciated? And why the heck are UX Writers paid more than most other writers? Well, in today's episode with Yuval Kreshtcher we dig into all these topics and more. Join us for a fun episode that'll is aimed to make you feel a little more welcome in the field of UX Writing.
Learning outcomes:
- Transitioning into UX Writing from other fields
- Learning UX Writing - what does that even mean?
- Why UX Writing pays more
- Easy tips to get you started in the field or help you figure out if UX Writing is right for you
Connect with Yuval:
https://www.linkedin.com/in/yuvalkesh/
https://uxwritinghub.com/
Connect with your host, Nicole:
https://www.linkedin.com/in/nicoletells/
nicoletells.com
contentrookiepod.com
50 min - How to do UX writing without a UX Writer
Episode 26: How to do UX writing without a UX Writer
Don't have the budget for a UX Writer, Content Strategist or Content Designer yet? Well, there's plenty you can do to improve your microcopy anyway and it will pave the way for future UX Writers. This episode is especially for young companies and start-ups looking to create better UX copy on a small budget.
Learning outcomes:
- Who can do UX writing in your team?
- How to keep track of copy throughout the design process
- How to get better at UX writing as a non-writer
- Budget ideas
Connect with the host, Nicole Michaelis:
Websites:
nicoletells.com
contentrookiepod.com
Social media:
https://twitter.com/nicoletellsit
https://www.linkedin.com/in/nicoletells/
20 min - Your UX Writing Portfolio
Episode 25: Your UX Writing Portfolio
All your questions around UX Writing portfolios are answered in this episode with Senior UX Writer Anjana Menon (currently at Spotify). Anjana and Nicole talk about whether you need a UX Writing portfolio, what should be in it, how it should look and how a portfolio review works. Tune in if you're looking to break into UX Writing or get your portfolio up to speed.
Learning outcomes:
- UX Writing portfolio yes or no?
- How many cases do you need?
- What format should you use?
- How to present your portfolio
- How to get started with 0 experience
Connect with our guest, Anjana:
https://www.linkedin.com/in/anjimenon/
https://www.anjanamenon.com/
Content with the host, Nicole:
Email: [email protected]
nicoletells.com
https://twitter.com/nicoletellsit
https://www.linkedin.com/in/nicoletells/
21 min - UX Writing and Content Design Stakeholders - Collaboration, Daily UX Writing work, Building Relationships
Episode 24: UX Writing and Content Design Stakeholders
UX Writing, Content Design, and Content Strategy are all about collaboration. Your day-to-day work will likely involve people from Design, Legal, Tech, Localization, and many more. So how do you best build functional relationships with all these people? Two experienced UX Writers/Content Designers share their thoughts in today's episode. Featuring Mario Ferrer, Lead Content Designer at King.
Learning outcomes:
- Who are common UX Writing stakeholders?
- The day-to-day work of a UX Writer
- Collaborating well in Content
Connect with the host:
nicoletells.com
https://www.linkedin.com/in/nicoletells/
Connect with the guest, Mario Ferrer:
https://www.linkedin.com/in/marioferrer/
Mentioned in episode:
About silos and bridges https://twitter.com/hondanhon?s=21
About sentence case https://readabilityguidelines.co.uk/grammar-points/capital-letters/#1-do-not-capitalise-whole-words-or-phrases
Mario's UXWs in Spain group https://twitter.com/ContentDesignES https://www.meetup.com/ContentDesignES/
43 min - UX Writing, Content Strategy, and Content Design - Then, now, and in the future
Episode 23: UX Writing, Content Strategy, and Content Design - Then, now, and in the future
(Working title: Labels are for icons, not people: but apparently nobody gets what we’re doing) In this episode with guest Jane Ruffino, we discuss all things UX Writing. How did it start years ago? Where is it now? Why are the titles so confusing and how do they make our job harder?
The longest episode of Content Rookie to date! But it's so worth it.
Learning outcomes:
- What is UX Writing (really)?
- What is Content Strategy (really)?
- Challenges in UX Writing
- Why Copywriting isn't bad
- How a diverse background makes you a better (UX) Writer
Connect with the host:
nicoletells.com
https://www.linkedin.com/in/nicoletells/
Connect with the guest:
http://www.workwithjane.com/
https://www.linkedin.com/in/jane-ruffino-ab490158/
1 hr - How to get paid for writing
Episode 22: How to get paid
I wanted to give this episode a fancy title, but really it's just about this: how to get paid as a writer or content marketer. I talk about how I got started freelancing and give full transparency of my rates through the years. What impacted my rate, how did I increase it, and what can help you negotiate your salary if you're working in-house?
Learning outcomes:
- Starting from 0, building your portfolio
- Rate vs experience/value
- Negotiating your rate/salary
- How to increase your value as a writer
Connect with the host:
nicoletells.com
https://www.linkedin.com/in/nicoletells/
35 min - How User Research can take your copy to the next level
Episode 21: How User Research can take your copy to the next level
A conversation with User Research Estelle van Ravestyn that goes into the basics of User Research and how it can benefit your writing (and design!).
Learning outcomes:
- What is User Research?
- User Research for (UX) Writers
- How to do your own User Research
- How to work with your bias
Connect with my guest:
https://www.linkedin.com/in/estellevanravestyn/
Connect with the host:
nicoletells.com
https://www.linkedin.com/in/nicoletells/
32 min - You don't need to be a writer to be a copywriter
Episode 20: You don't need to be a writer to be a copywriter
A conversation with my friend Jörgen Kjellgren on how our backgrounds affect our writing and our ways of working. We talk about topics such as staying creative and focused on personal projects while also working creatively, how music-making could make you a better writer, and how being very firm with who you are can make it easier to find the right clients.
Learning outcomes:
- A different perspective on writing
- How creativity changes with seniority
- Standing up for yourself throughout your writing career
Connect with my guest:
https://www.linkedin.com/in/j%C3%B6rgen-kjellgren-8237ba178/
Jörgen's music:
https://www.ruralsounds.com/jorgen-kjellgren
https://open.spotify.com/artist/49dj9JMf1fRLv9VqBggYfi
Connect with the host:
nicoletells.com
https://www.linkedin.com/in/nicoletells/
33 min - How cultural context affects your UX writing
Episode 19: How cultural context affects your UX writing
With hundreds of markets and different cultures, creating a one-size-fits-all approach to writing is simply not possible - no matter if you're a UX Writer, Copywriter or Content Marketer. Join me and my guest Robin Reidl (Spotify) in today's episode on Culture + Design. How can you test for cultural aspects and immerse your writing processes with the right amount of context? What are low- and high-context and how do they differ? And how do you convince stakeholders to make culture a core of design and writing?
Learning outcomes:
- The caveats of arguing for a culture-focus to writing
- Testing UX copy for different markets
- The benefits of bringing together culture and design
- Low context vs high context for UX writing
- Localizing high-context scenarios
Connect with my guest Robin Reidl:
https://www.linkedin.com/in/tidalreidl/
Connect with the host:
https://www.linkedin.com/in/nicoletells/
nicoletells.com
28 min - From Copywriter to UX Writer - Which writing discipline suits you?
Episode 18: From Copywriter to UX Writer - Which writing discipline suits you?
Many writing disciplines, even more career opportunities. But what does a Content Writer do vs a UX Writer? How does Content Marketing differ from Content Writing or Content Management? Who needs to know SEO, have a thing for data or design? And who does the actual writing? Tune into this episode to get insights into my experience from working across various writing disciplines and find the one that suits your interests, skills, and lifestyle.
Disciplines discussed: Copywriting, UX Writing, Technical Writing, Content Writing, Content Marketing, SEO Writing, Editing, Translating, Content Management.
Learning outcomes:
- Which disciplines work best for freelancing?
- How do disciplines differ in salary range?
- How can you progress?
- What skills are beneficial for each discipline?
- How does the day to day work look like?
34 min
About Content Rookie
From the publisher's feed
A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.