Episode 10: UX Writing - What it is and how to get into it

UX Writing (User Experience Writing) is getting more popular by the day with many companies hiring their first UX writers. But what actually is UX Writing and how does it differ from copywriting? Is it just about Microcopy? These questions and more are answered in this all-new episode of Content Rookie.

Learning outcomes:

Host: Connect with Nicole Michaelis

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Episode 9: The dos and don'ts of copywriting

There's a lot of copywriting advice on the internet. And some advice is better than others. In this episode, we look at some common copywriting dos and don'ts and discuss when and how specific copywriting tricks make sense - so you can become better at writing and writing copy. 

Learning outcomes:

Host:

Connect with Nicole Michaelis

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Content Rookie Episode 8: Getting into freelance writing

This episode goes beyond our usual programming due to the number of requests for insights on freelance writing and copywriting. Together with guest Kat, we explore what freelance writing looks like in practice, how freelance writing, editing, and copywriting differ, and how to get started.

Learning outcomes:

...and more!

Host: 

Connect with Nicole Michaelis

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Instagram: instagram.com/nicoletells

Guest:

Connect with Kat: https://msha.ke/thekatedit/

Instagram: https://www.instagram.com/thekatedit/

Episode 7: Kick-ass copywriting

Copywriting is (mis)understood as a lot of different things - but what does it really come down to? Clarity. Structure. Persuasion. And some kick-ass writing. If you're wondering what copywriting really is about or interested in getting into it, this episode covers the basics.

What you'll learn:

...and more!

Connect with Nicole Michaelis

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Instagram: instagram.com/nicoletells

Episode 6: Getting started with SEO (Search Engine Optimization)

SEO and content are barely separable anymore in a time where most people do their research online. No matter if you're trying to sell, entertain or educate your audience, you're going to want to know the basics of SEO to ensure your content is found by the right people. In today's episode, we have our first guest speaker, Erik Huss, a Swedish SEO Specialist and Marketer. Together, we cover the basics of all things SEO to try to get one message across: it's not as difficult as you think and it's definitely worth it.

Learning Outcomes:

What is SEO?

How to get started with SEO

How has SEO changed over the past years

The most important pillars of SEO

Connect with Erik Huss: https://www.linkedin.com/in/erikhuss1992/

Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/

by Nicoletells.com 

Episode 5: Become a great storyteller

Storytelling is a bit of a buzzword in content marketing and copywriting. But it really shouldn't be. It actually is THAT important. Stories can make or break your brand and a good brand story can pull all your content efforts together. It's always worth it to try to tell better stories. We're looking at how to do that in this episode.

Learning outcomes:

...and more!

Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/

by Nicoletells.com

Episode 4: Crafting content along the user journey

A look at the user journey or customer journey and how it affects content. What type of content is required for different touchpoints? How does Awareness, Consideration or Purchase intent affect the content format? Find out in this episode of Content Rookie by Nicole Michaelis.

Learning outcomes:

Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/

by Nicoletells.com

Episode 3: Creating authentic content

Learning outcomes:

Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/

by Nicoletells.com

Episode 2: Getting to know your audience

Learn how to use the Persona framework to get to know your audience. Who are they, what do they consume and how does that impact the content you create? 

Knowing your audience (their goals, fears, values, interests) is the foundation for creating relevant content. How would you be able to provide valuable content otherwise? I'll be talking about the Persona framework as a great way to structure your research and to define your audience. 

Learning outcomes:

Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/

by Nicoletells.com

Episode 1: What is content marketing?

An introduction to what content marketing is and its purpose. A look at current trends, challenges and best-practice (B2C, B2B).

Content marketing means a lot of different things to a lot of people. But really, it's about delivering value your audience cares about. Like in any good relationship. Let's dive in and see how this can look like for different companies and what you should really focus on before you start any content initiatives. 

Learning outcomes:

Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/

by Nicoletells.com