Episode 12: Is your copy any good? Measuring content and copy

Measuring content and copy impact can be challenging. How do you set KPIs and what should you truly look out for when capturing feedback from users? In this episode, I share my thoughts on all things measuring copy impact.

Learning outcomes:

Connect with the host:

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Episode 11: Content for Growth - Generating leads with content

For most companies, content efforts serve only one purpose: lead generation. But it can be tough to create content that generates leads. You have to align with other marketing initiatives and teams while still being mindful of putting out good content and not alienating your audience. Is there even such a thing as content for growth? There is! And today's guest, Michael Perna, shares plenty of actionable insights from his career working in growth. 

Learning outcomes:

Connect with the host:

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Connect with the guest:

Linkedin: https://www.linkedin.com/in/michaelcp/

Michael's new project: https://www.instagram.com/leksplay/

Episode 10: UX Writing - What it is and how to get into it

UX Writing (User Experience Writing) is getting more popular by the day with many companies hiring their first UX writers. But what actually is UX Writing and how does it differ from copywriting? Is it just about Microcopy? These questions and more are answered in this all-new episode of Content Rookie.

Learning outcomes:

Host: Connect with Nicole Michaelis

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Episode 9: The dos and don'ts of copywriting

There's a lot of copywriting advice on the internet. And some advice is better than others. In this episode, we look at some common copywriting dos and don'ts and discuss when and how specific copywriting tricks make sense - so you can become better at writing and writing copy. 

Learning outcomes:

Host:

Connect with Nicole Michaelis

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Content Rookie Episode 8: Getting into freelance writing

This episode goes beyond our usual programming due to the number of requests for insights on freelance writing and copywriting. Together with guest Kat, we explore what freelance writing looks like in practice, how freelance writing, editing, and copywriting differ, and how to get started.

Learning outcomes:

...and more!

Host: 

Connect with Nicole Michaelis

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Instagram: instagram.com/nicoletells

Guest:

Connect with Kat: https://msha.ke/thekatedit/

Instagram: https://www.instagram.com/thekatedit/

Episode 7: Kick-ass copywriting

Copywriting is (mis)understood as a lot of different things - but what does it really come down to? Clarity. Structure. Persuasion. And some kick-ass writing. If you're wondering what copywriting really is about or interested in getting into it, this episode covers the basics.

What you'll learn:

...and more!

Connect with Nicole Michaelis

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Instagram: instagram.com/nicoletells

Episode 6: Getting started with SEO (Search Engine Optimization)

SEO and content are barely separable anymore in a time where most people do their research online. No matter if you're trying to sell, entertain or educate your audience, you're going to want to know the basics of SEO to ensure your content is found by the right people. In today's episode, we have our first guest speaker, Erik Huss, a Swedish SEO Specialist and Marketer. Together, we cover the basics of all things SEO to try to get one message across: it's not as difficult as you think and it's definitely worth it.

Learning Outcomes:

What is SEO?

How to get started with SEO

How has SEO changed over the past years

The most important pillars of SEO

Connect with Erik Huss: https://www.linkedin.com/in/erikhuss1992/

Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/

by Nicoletells.com 

Episode 5: Become a great storyteller

Storytelling is a bit of a buzzword in content marketing and copywriting. But it really shouldn't be. It actually is THAT important. Stories can make or break your brand and a good brand story can pull all your content efforts together. It's always worth it to try to tell better stories. We're looking at how to do that in this episode.

Learning outcomes:

...and more!

Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/

by Nicoletells.com

Episode 4: Crafting content along the user journey

A look at the user journey or customer journey and how it affects content. What type of content is required for different touchpoints? How does Awareness, Consideration or Purchase intent affect the content format? Find out in this episode of Content Rookie by Nicole Michaelis.

Learning outcomes:

Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/

by Nicoletells.com

Episode 3: Creating authentic content

Learning outcomes:

Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/

by Nicoletells.com