Content Rookie

Episode 17: How localization can accelerate the quality of your content

Join me and my guest Martina Russo (Movingwordstranslations.com) in a conversation about how localization works in practice, how to manage it, and the tools that can help you achieve the next level of quality. If localization is more than just translations, how do you ensure you have all the tools and knowledge you need to achieve top quality? Martina has been working with localization for many years and has managed a team of localization experts. She shares her insights with us.

Learning outcomes:

- Localization in practice (what's the process like?)

- Where to begin

- Useful tools for localization

- Best practice

Connect with me:

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Connect with my guest:

Linkedin: https://www.linkedin.com/in/martinarussomovingwords/

Episode 16: Why you need to pay attention to localization

Join me and my guest Hristina Racheva (Google, Skyscanner) in a conversation about the importance of lozalization and why it can make or break your user experience. Most companies hire specialized writers only for their master language (usually, English) and foreign-speaking markets can suffer from bad translations, even damaging a brand's reputation. But localization is more than just translations. 

Learning outcomes:

...and more!

Connect with me:

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Connect with my guest:

Linkedin: https://www.linkedin.com/in/hristinaracheva/

Tools mentioned:

https://www.hofstede-insights.com/country-comparison/

Episode 15: 7 common UX Writing issues

In this episode, I take you through some of the most common UX Writing issues and how you can approach them - from writing error messages and designing onboarding to choosing your casing and punctuation. Spoiler alert: consistency always wins!

Learning outcomes:

Connect with the host:

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Episode 14: What is technical writing?

In today's episode, I discuss all things technical writing with my guest James McKie (iZettle/Paypal). James has been a technical writer both in-house and independently for 20+ years and shares everything you need to know about technical writing and how it's different from other writing disciplines.

Learning outcomes:

Connect with the host:

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Connect with the guest:

https://www.linkedin.com/in/jamesrmckie/

Episode 13: How to get published

I published my first poetry collection with an indie publisher last December and it was everything but smooth. After a chaotic couple of months, my book was made available but I wish I'd done a lot of things differently. Learn from my mistakes.

Learning outcomes:

Connect with the host:

BUY MY BOOK: https://www.amazon.de/Nobody-Cares-But-You-growing/dp/1948333120

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Episode 12: Is your copy any good? Measuring content and copy

Measuring content and copy impact can be challenging. How do you set KPIs and what should you truly look out for when capturing feedback from users? In this episode, I share my thoughts on all things measuring copy impact.

Learning outcomes:

Connect with the host:

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Episode 11: Content for Growth - Generating leads with content

For most companies, content efforts serve only one purpose: lead generation. But it can be tough to create content that generates leads. You have to align with other marketing initiatives and teams while still being mindful of putting out good content and not alienating your audience. Is there even such a thing as content for growth? There is! And today's guest, Michael Perna, shares plenty of actionable insights from his career working in growth. 

Learning outcomes:

Connect with the host:

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Connect with the guest:

Linkedin: https://www.linkedin.com/in/michaelcp/

Michael's new project: https://www.instagram.com/leksplay/

Episode 10: UX Writing - What it is and how to get into it

UX Writing (User Experience Writing) is getting more popular by the day with many companies hiring their first UX writers. But what actually is UX Writing and how does it differ from copywriting? Is it just about Microcopy? These questions and more are answered in this all-new episode of Content Rookie.

Learning outcomes:

Host: Connect with Nicole Michaelis

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Episode 9: The dos and don'ts of copywriting

There's a lot of copywriting advice on the internet. And some advice is better than others. In this episode, we look at some common copywriting dos and don'ts and discuss when and how specific copywriting tricks make sense - so you can become better at writing and writing copy. 

Learning outcomes:

Host:

Connect with Nicole Michaelis

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Content Rookie Episode 8: Getting into freelance writing

This episode goes beyond our usual programming due to the number of requests for insights on freelance writing and copywriting. Together with guest Kat, we explore what freelance writing looks like in practice, how freelance writing, editing, and copywriting differ, and how to get started.

Learning outcomes:

...and more!

Host: 

Connect with Nicole Michaelis

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Instagram: instagram.com/nicoletells

Guest:

Connect with Kat: https://msha.ke/thekatedit/

Instagram: https://www.instagram.com/thekatedit/