Sign up to save your podcasts
Or
Share Content Rookie
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Content Rookie episodes
- Kick-ass copywriting
Episode 7: Kick-ass copywriting
Copywriting is (mis)understood as a lot of different things - but what does it really come down to? Clarity. Structure. Persuasion. And some kick-ass writing. If you're wondering what copywriting really is about or interested in getting into it, this episode covers the basics.
What you'll learn:
- What copywriting is
- How copywriting differs from content writing
- The basics of copywriting
- Priming
- Copywriting vs UX writing
...and more!
Connect with Nicole Michaelis
Website: nicoletells.com
Linkedin: https://www.linkedin.com/in/nicoletells/
Instagram: instagram.com/nicoletells
21 min - Getting started with SEO
Episode 6: Getting started with SEO (Search Engine Optimization)
SEO and content are barely separable anymore in a time where most people do their research online. No matter if you're trying to sell, entertain or educate your audience, you're going to want to know the basics of SEO to ensure your content is found by the right people. In today's episode, we have our first guest speaker, Erik Huss, a Swedish SEO Specialist and Marketer. Together, we cover the basics of all things SEO to try to get one message across: it's not as difficult as you think and it's definitely worth it.
Learning Outcomes:
What is SEO?
How to get started with SEO
How has SEO changed over the past years
The most important pillars of SEO
Connect with Erik Huss: https://www.linkedin.com/in/erikhuss1992/
Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/
by Nicoletells.com
23 min - Become a great storyteller
Episode 5: Become a great storyteller
Storytelling is a bit of a buzzword in content marketing and copywriting. But it really shouldn't be. It actually is THAT important. Stories can make or break your brand and a good brand story can pull all your content efforts together. It's always worth it to try to tell better stories. We're looking at how to do that in this episode.
Learning outcomes:
- What is storytelling?
- What is brand storytelling?
- What are the benefits of great storytelling?
- What are some great brand story examples?
- How to angle your story based on a desired outcome
- Storytelling exercises
...and more!
Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/
by Nicoletells.com
25 min - Content along the user journey
Episode 4: Crafting content along the user journey
A look at the user journey or customer journey and how it affects content. What type of content is required for different touchpoints? How does Awareness, Consideration or Purchase intent affect the content format? Find out in this episode of Content Rookie by Nicole Michaelis.
Learning outcomes:
- Understanding of the marketing/sales funnel
- Understanding of different stages in the user journey
- Creating your content buckets
- Tool: Customer Journey Maps (and how to use them)
Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/
by Nicoletells.com
21 min - Creating authentic content
Episode 3: Creating authentic content
Understand how company values affect content output and how to leverage them to create authentic content people truly care about. Authentic content marketing doesn't have to be difficult, but it requires that you stop thinking like a salesman and start thinking like a mentor. Why? Find out in this episode of Content Rookie.Learning outcomes:
- Understanding what makes content authentic
- How company/brand values and come together as a foundation for tonality
- How to develop the tonality of your content
- Why a defined tonality makes content more authentic
- Examples of authentic content initiatives
Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/
by Nicoletells.com
21 min - Getting to know your audience
Episode 2: Getting to know your audience
Learn how to use the Persona framework to get to know your audience. Who are they, what do they consume and how does that impact the content you create?
Knowing your audience (their goals, fears, values, interests) is the foundation for creating relevant content. How would you be able to provide valuable content otherwise? I'll be talking about the Persona framework as a great way to structure your research and to define your audience.
Learning outcomes:
- Defining your audience
- How to research personas
- Content Personas and how to create them
- Defining what channels and content formats are relevant for your personas
Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/
by Nicoletells.com
24 min - What is content marketing?
Episode 1: What is content marketing?
An introduction to what content marketing is and its purpose. A look at current trends, challenges and best-practice (B2C, B2B).
Content marketing means a lot of different things to a lot of people. But really, it's about delivering value your audience cares about. Like in any good relationship. Let's dive in and see how this can look like for different companies and what you should really focus on before you start any content initiatives.
Learning outcomes:
- Understanding of what content marketing is
- Understanding of the differences between B2B and B2C content initiatives
- Knowledge of common challenges and best-practice
Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/
by Nicoletells.com
24 min
About Content Rookie
From the publisher's feed
A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.