If you’ve ever wondered why some content grabs attention and creates instant connections while other content falls flat, the answer isn’t just "the algorithm."

The best content—whether it’s a social post, a website, or an ad that stops people in their tracks—all follow the same three-part formula: Psychology + Storytelling + Visual Design

In this episode, I break down:

• The role of psychology in content marketing (and how to get inside your audience’s head)
• Why storytelling is the key to emotional connection
• How design choices and visuals impact audience engagement
• How to combine these three elements (psychology, storytelling & design) for maximum impact

So, if you’re tired of throwing content out there and just hoping it sticks, this is the episode that will help you start creating with more intention (so your content actually starts to work for your business).

Connect with me:

• Instagram - @⁠pane.marketing

Sound is one of the most overlooked elements of branding, yet it has the power to make or break your audience's experience.

When your content's audio feels off, people might not be able to articulate what's wrong—but they'll click away faster than you can say "is this thing on?"

Most business owners obsess over visuals while treating audio as an afterthought.

They grab trending sounds for their Reels.

They use generic stock music for their videos.

And suddenly... their content sounds just like everyone else's (and how the hell are you supposed to stand out, now??)

If your content isn't making the impact you want—even when the visuals look great—this episode with audio expert Julian Blackmore is about to change the way you think about your brand's sound forever.

Inside This Episode, We're Covering:

• How sound triggers powerful memory and emotional responses in your audience
• How to align your audio choices with your brand's mission and values
• The dangers of using trending or stock audio (and why it's probably costing you more than you think)
• Why instrumental tracks are crucial when overlaying voice content
• The psychology behind storytelling through sound using the seven basic plots
• Simple ways to improve your audio quality without breaking the bank
• Why bad audio quality is essentially insulting your audience

Some of my favorite quotes from the episode:

• "Don't underestimate how important audio quality and sound and music is in your content. And don't insult your audience by assuming it's okay to post a piece of sh*t."
• "People might not be able to point exactly to what the problem is, but bad audio just sounds 'nope.'"
• "If you are using stock, be really f*cking careful how you use it."

Resources Mentioned:

• 20K Hertz Podcast: www.20k.org
• Book recommendation: Seven Basic Plots

Connect With Julian:

• Website: julianblackmore.com
• Instagram: @julian.blackmore

Connect with me:

• Website: marissapane.com
• Instagram: @⁠⁠pane.marketing⁠

Your brand isn’t just a logo, a social media feed, or a website—it’s a system.

When your marketing feels disconnected, it’s usually because you’re building in silos instead of creating a brand that works as a whole.

First, you hire a designer for a logo.

Then you hire a marketer for social media.

Then you hire someone else for your website.

And suddenly… none of it actually feels like it fits together.

Sound familiar? If your brand feels off—even after hiring experts—this episode is going to change the way you think about branding and marketing forever.

Inside This Episode, We're Covering:

• Why a brand is a system, not just a collection of marketing pieces
• How hiring contractors without a clear brand strategy leads to a disjointed mess
• The danger of "siloed marketing" (and how it's costing you consistency and clarity)
• Why your logo isn't just one design but should be a complete suite for different applications
• Why having brand guidelines is essential before hiring specialists
• How misaligned marketing pieces confuse your audience and waste your money

Connect with me:

• Instagram - @⁠⁠pane.marketing⁠

If your business feels like a constant game of Chutes & Ladders—gaining momentum, only to slide right back down to square one—this episode is for you.

Because listen, anyone can start a business. Anyone can build a brand. But building an intentional brand? That’s what makes you unforgettable.

In this episode, we’re breaking down:

• Why checking off “business tasks” (logo, website, content) won’t magically give you a strong brand—unless they’re done with intention
• Why so many service providers feel stuck, misaligned, or like they’re constantly rebuilding from scratch—and how to fix it
• How to uncover your true brand voice (without relying on generic “friendly and professional” BS)
• The difference between a business that just sells vs. a brand that builds trust, demand, and long-term loyalty
• Tactical steps to clarify your messaging and create a client experience that actually makes you stand out—so your audience doesn’t just double-tap your posts, they book you

Because if your brand is all vibes and no depth, you’re making this way harder than it needs to be.

Connect with me:

• Instagram - @⁠pane.marketing

So you’ve been creating content and getting likes, maybe even a few DMs...but no actual clients?

Let’s talk about it because engagement doesn’t equal income.

And you're creating content to grow your business, yes?

Well, that viral post you're salivating over achieving? It might get you some clout, but it won’t necessarily get you booked.

Meanwhile, the post that got crickets? It could be the one that lands you your next paying client.

In this episode, we’re breaking down:

• Why high engagement ≠ high conversions (and what actually drives sales)
• The difference between content that entertains vs. content that attracts clients
• Why viral posts often miss the mark for service providers
• The “peer validation” trap—and why getting love from your industry doesn’t pay your bills
• The three types of content you actually need to be posting (hint: it’s not all about going viral)

Because listen—if your content strategy is just chasing likes instead of building trust, authority, and demand for your services… we need to fix that ASAP.

Connect with me:

• Instagram - @⁠pane.marketing

This episode is slightly chaotic (blame it on the quad shot of espresso), but trust me—you’ll want to stick around.

If you’ve been cranking out content and still not seeing results, the problem probably isn’t the algorithm...it’s your brand.

Your content is only as strong as the brand behind it.

If you’re creating content for your business without a solid brand strategy, you’re basically driving somewhere new without a GPS and expecting to arrive at the right destination.

In this episode, I break down:

• Why having a clear brand makes content creation so much easier
• How to ensure your content actually attracts the right audience (and what happens when it doesn’t)
• The danger of DIY-ing your brand based on what your competitors are doing
• Whether you should build a personal brand or a business brand as a service provider
• And more branding truths you need to hear

If you’re stuck, overwhelmed, or wondering why your content isn’t landing—this one’s for you.

Connect with me:

• Instagram - @pane.marketing

You have a brand story. Everyone does.

What micro-moments in your life led you to go into business for yourself?

What drives you to provide the services you offer and help the people you show up for every day?

Being able to define your brand story or put your "why" into words, will help you show up and market your business in a more meaningful way.

You'll be able to share this story with your audience and connect with them on a deeper level.

And you'll have this guiding light so to speak that you can check in with to determine whether or not you should take on that client project or post that piece of content because you'll be able to easily see if it's in alignment with your overall goals and vision as a business.

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If you need help crafting this story or putting the message into words, send me a DM or hit me up on Instagram.

I'd love to hear how you got into business and help you share your story with the world so you can start attracting the right clients and use your marketing effectively to benefit your business in a more impactful way.

Seeing local small businesses capitalize on marketing psychology tactics in their customer experience brings me so much joy. But I often wonder if the business owner truly understands the psychological triggers they're able to pull or if they're just implementing a tactic because it's a "best practice."

In this episode, I'm diving into the psychology behind what makes things like punch cards or loyalty programs so powerful and why they're beneficial for any small business looking to grow and retain its customer base.

When you think of the best marketing campaigns of 2023, you might instinctively think about the Barbie movie campaign because, with a budget of $150 million, it was hard to miss. 

That campaign had us in such a chokehold that someone on the internet took a picture of a pink sunset, thanked Warner Bros. for it and it went viral because that would be so on brand for the time we were living in. The marketing message was so strong and all-consuming, that even Mother Nature couldn’t escape its reach. 

And just like Barbie, Taylor Swift kept all the Swifties on the edge of their seats when promoting her Eras Tour this year. In typical T Swift fashion, she dropped teasers on social media along with cryptic clues and Easter eggs her loyal fan base went to town analyzing and decoding. 

While these marketing campaigns were epic, to say the least, it can feel impossible to replicate as a small business owner.

So let’s break down a few key aspects of each campaign that you’re able to tap into in your own marketing efforts (millions of dollars not required).

Creating content for the right audience is more important than simply showing up with generalized content.

Not exactly earth-shattering news, I know. But here's where it gets fun - While likes, comments, saves, and shares don't necessarily pay your bills, they do give you a live pulse on your audience.

So if you're consistently creating organic social media content and your posts aren't getting traction, it's clear as day that your messaging is out of whack.

You should be using social media as a live RESEARCH TOOL to identify the content topics and messaging that resonate with your desired target audience. Tune into this episode to learn more!

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