Struggling to create content for your consulting business? I get it - staring at a blank page, wondering what to say, feeling pressure to become the next viral sensation. It's paralyzing, especially when you're already swamped with client work. And let's be honest: without consistent content, you risk becoming invisible in today's market, watching potential clients choose more visible competitors. But here's the good news: you don't need to be an influencer or hire a production team. In this episode, I reveal why the best content ideas aren't hiding in your head - they're right in front of you, in the conversations you're already having with clients and prospects.

Show Notes:

• Discover why most consultants look in completely the wrong place for content ideas (and where the endless well of topics is actually hiding)

• The critical difference between consultant content and influencer content - and why getting this wrong could tank your business

• Why your "lack of production value" might actually be your secret weapon in landing high-ticket clients

• A refreshingly simple framework for developing your point of view that positions you as the obvious choice for prospects

• The truth about scaling your consulting business in 2024 (and why content isn't optional anymore)

• How one consultant went from spending 6 hours on a one-minute video to cranking out engaging content in 5 minutes flat

• A powerful "try before you buy" strategy that turns content into clients (I even share my Costco pierogi story to illustrate this)