Contextual Intelligence

In this episode, Veeva's VP of Commercial Strategy, Doug Caldwell, shares his expertise in working with emerging and mid-sized life sciences companies as they mature their commercial operations. Doug tells us how the pandemic and the resulting period of digital disruption has moved the industry forward by leaps and bounds—and highlights the ways emerging biopharmas are outperforming their larger peers. Don’t miss “Doug Caldwell in Context,” in which he discusses the book that bridges his personal and professional interests and reveals who would attend his meticulously planned ultimate dinner party (and golf match) for four.

As Head of AI Ad Product Design for IBM Watson Advertising, Robert Redmond is at the forefront of the intersection of data analytics and creativity. He shares how these symbiotic disciplines can inform one another and when combined, allow us to develop new and imaginative ways to excite consumers and leverage information. Listen as he shares surprising key findings from his career, why creatives should embrace—not fear—AI, and who he most wants at his dinner party.

As a specialist in change management at Bayer Canada, Marc Mollé has been guiding the organization through the adoption and implementation of an omnichannel approach. In this episode, Marc takes us inside the process—from the early decision making that put Bayer ahead of the curve to the ongoing success of the initiative—and shares how it has enabled them to be agile during the market changes of 2020.” Also, don’t miss “Marc Mollé in Context,” in which he describes a book that enlightened him, the job he’d never take, and why Jimi Hendrix is his ultimate inspiration.

Paul Tunnah founded pharmaphorum in 2009. As a seasoned expert in healthcare and content-based engagement, he brings a unique and broad industry perspective. Today he joins us on the podcast where he shares the inspiration behind pharmaphorum, the media dialogue around buzz terms like ‘AI,’ ‘machine learning,’ and omnichannel, and why it’s never been a better time for the life sciences industry to show its value.

Today we hear from Nicholas Mills, a senior partner at McKinsey. Drawing on his close relationships with top executives across the pharmaceutical industry, Nick shares the inside story of the industry’s last decade. Hear about the cultural and process-based obstacles that hindered change before the pandemic—and the rich opportunities for growth that his clients today are better poised to capture than ever. We also explore the importance of human-centered change management, Nick’s surprising seatmate on a recent flight, and the way he explains management consulting to 7-year-olds.

With leadership experience in both consulting and technology, in addition to his stint as a Pfizer executive, Frederik Bay’s outlook is Contextual Intelligence personified; he is both a witness to and a driver of the digital transformation of commercial operations in life sciences, a shift now drastically accelerated by recent market changes. In this episode, Frederik explains the importance of “taking a holistic view of the customer journey,” especially as that view is enhanced by Artificial Intelligence — explaining why digital-first marketing cannot match the impact of combining human-centered approaches with advanced technology. As a bonus, learn the surprising influence of his high school French teacher.

In this episode, we discuss how Contextual Intelligence enables leaders to learn, adapt and improve outcomes. To explore this topic, we’re joined by veteran technology executive and Aktana CEO, David Ehrlich, who provides insightful analysis of the role that AI and real-world context should play in the decision making process for executives working in dynamic and competitive industries. Plus, who is on David’s dream dinner party guest list.

In this episode, we push past the hype and unpack how to successfully apply AI to complex environments. Aktana CSO, Pini Ben-Or, offers insights into technical, human and environmental factors that impact the effectiveness of AI systems. Plus, we find out more about Pini as a person, including his dream career and what he’s reading right now. 

In this episode, we’ll be discussing Contextual Intelligence and how it has been applied to one of the most complex industries in the world, Life Sciences.