Contractor Marketing Podcast

Caleb Nelson from Destination Motivation joined us on the Academy to share with us his unique No Brainer Closing Tool: Bucket List Destinations That Increase Your Profit.

Learn how you can increase your closing rate by at least 15% without having to cut back on your average ticket price all while providing the most exceptional customer experience.

Sound too good to be true?

Listen to the full lesson to find out how you can take advantage of this program today!

Learn more about Destination Motivation:
https://www.increaseoursales.com/

Dominic Caminata from Grosso University joined us on the Academy to teach you exactly why The Best Close in the World Is a Masterful Presentation.

Because a masterful sales presentation is so much more than just winging-it, the process of closing has become an intricate balance of strategy, tact, and confidence. 

Listen to his lesson to learn about his step-by-step closing process!

Register for Closers Camp 2021:
info.grossouniversity.com/closers-camp-2021

For a Free Demo and Trial of Grosso University, contact:
[email protected] or call (858) 699-0328

Our very own Ben Levesque is back for the second episode of Marketing Minutes & walks us through "The Power 5 Formula" to generate more contractor leads with Facebook ads.

Use these 5 assets to take your Facebook ads to the next level!

Listen today to find out how! 

Jason Finucan from StigmaZero joined us to shed some light on how to break the barriers of mental illness stigma, an important topic that has been pushed to the side for years.

In this lesson, Jason shares his personal story of having had both a physical illness and mental illness and how that impacted his life over the last decade.

This lesson is for everyone. We all can eradicate mental illness stigma, especially in the trades.

How can you help? It all starts with having a conversation.

The power of digital networking is unparalleled. Just within your computer screen is an entire world of people, just like you, looking to make new industry connections. 

Taking advantage of the digital world and networking as a contractor can provide you with a sea of like-minded people who can help you advance both your personal and professional goals. 

So the question becomes, where and how do we start networking? 

Heidi Ellsworth from Roofers Coffee Shop joined us on the Contractor Success Academy to chat about all things networking and give contractors a guide to digital networking!

Danny Kerr from Breakthrough Academy joined us on the Contractor Success Academy to share with us how to create a resilient business that can stand the test of time despite an ever-changing marketplace.

Danny goes into depth about the 6 pillars that can transform the adaptability and strength of your contracting business. He gives us an overview of how planning and financial budgeting, organizational structure, intentional recruiting, training systems, sales and marketing, and goal setting can set your business up for many years of success!

Download your FREE guide for How To Build a Resilient Business:
https://www.trybta.com/webrunner

Discover the 3 Proven Ways to Recruit Quality Employees and overcome one of the biggest challenges in the trades: hiring. 

The right employees can either make or break your business. 

How and where do you find good people to work for you? 

Vicki Suiter from Suiter Business Builders joined us on the Contractor Success Academy for the second time to talk all things hiring. In this lesson, she gives us 3 proven strategies to find quality employees that will actually save you money in the long run!

0:00 - Intro
1:00 - Meet Vicki Suiter
2:13 - 3 Ways to Recruit Great Candidates
3:30 - #1 Tell Everyone You Know
9:19 - #2 Online Posting Resources 
13:55 - #3 Headhunters and Placement Agencies 
18:56 - The Managers Hiring Toolkit

Next to your company’s people, the single most valuable asset your business has is your company’s DATA! In today’s digital world, the information your business has available can have a tremendous impact on your success and profits! Unfortunately, this ‘asset’ is totally underleveraged by most home improvement companies.

Tim Musch from MarketSharp will identify all these missed opportunities just waiting for you to leverage in your business in this episode of Tools of the Trade on the Contractor Success Academy!

Charley Goldberg joined us on the Contractor Success Academy to showcase Ingage and tell us the story behind the software

Ingage is the industry leader in interactive content creation through its unique combination of software and storytelling. From its first foray into digital storytelling in 2008, when it was the first company to take children’s books and adapt them to the iPhone, Ingage has more than a decade of dynamic digital content creation experience.

Ingage is a leader in developing the industry’s best tools for sales enablement, interactive sales presentations, and customer engagement.

Our very own Ben Levesque joins us for our first episode of Marketing Minutes on The Contractor Success Academy!

This ongoing video series is going to dig deep into all things 'digital marketing for contractors' so that you have all the tools, tips, and knowledge needed to grow your business faster!

To kick things off, Ben walks us through the 5 most common mistakes contractors make when setting up their Facebook ads. If you want to avoid these mistakes and start generating more leads for your contracting business, watch the lesson below to find out how!