Contractor Marketing Podcast

Ryan Groth chatted with us about contractor sales in this interieiw-style episode of the Contractor Sucess Academy. Ryan talks about the importance of sales culture, and how leaders can actually predict revenue with a solid sales plan. He tells us about the shortfalls most contracting companies have in their sales culture, how to identify those shortfalls, and finishes off the episode with some sales tips that you can start to apply to your business. This episode is jam-packed with useful sales tips! 

Josh Carter drops by the Contractor Success Academy to showcase the importance of automating all your sales conversations to exponentially improve your closing rate. The digital era has completely changed the sales process. Prospective buyers require a sales process that works for them in real-time. That's why tools that facilitate speed-to-lead are now in demand more than ever before, and Josh knows this all too well. He's here to show us the power of automation and how Hatch, the home improvement software that promotes easy automated communication from pre-sale to post-sale, can help you close more deals and generate more revenue from the leads you're already getting!

In today's lesson, Brian Kaskavalciyan makes a comeback to share his unique "Referral Success Blueprint" which has helped hundreds of home improvement pros maximize their profits. With all the time, money, and effort involved in making a single sale, every business should be looking for ways to optimize their sales process and grow their bottom line. Regardless of how long you’ve been in sales, you know that closing a sale through cold calling is tough. Brian is here to demonstrate how you can easily get 5-star reviews, shorten your sales cycle, and ultimately get hot, ready-to-buy referral leads for your home improvement business without having to invest a ton of money or time in the process!

Pawan Jaggi stops by the Contractor Success Academy to showcase how automation is fundamental to help you deliver a better, smoother customer experience.

Potential consumers are always looking for online recommendations. Having more reviews than your competition creates an immediate signal of credibility and trust to those searching for your services online. That's what led Pawan to develop PulseM, a tool that focuses on transforming your customers into immediate brand ambassadors through outstanding customer experience.

Brian Kaskavalciyan stops by the Contractor Success Academy to share a lesson on the 7 "secrets" high-achieving individuals follow to reach their goals. You can have the greatest business tactics and strategies set in place, but success will always be elusive until you have the right mentality. Brian has decades of first-hand experience on how shifting your mindset is fundamental in attracting success and maintaining control of your life while growing your business. Each of these 7 guidelines are easy to understand, adopt and measure, and together they lay out the framework to make you a wealthier contractor. 

In this two-part "Tools of the Trade" lesson, Steve Stencil drops by to show us the importance of "going digital" with your home improvement sales process. Over the last 10 years, Steve has dedicated all of his time perfecting Leap, the first-ever end-to-end point of sale application digitizing every stage of the in-home sales process including estimating, financing, contracting and real-time communication. He's here today to give us a quick walkthrough of how Leap came to life, how it works, and how to implement it to grow a more efficient contracting business. This is the first of a two-part lesson, so if you'd like to see Leap in action, click on the link for a live demo in Part 2: (Leap Demo on YouTube)

Dave Sullivan drops by the Contractor Success Academy to share the formula he has developed to help contractors accelerate the growth of their roofing business. The main reasons most contractors don’t have a strategy in place is that they believe it’s costly, time-consuming, or complicated. Dave is here to bust that myth and show us how his 1-Page Business Plan has allowed contractors to build profitable roofing businesses with over $150 million in sales!

Randy Stanbury joins us in this lesson of the Contractor Success Academy to share his formula for scaling your business even during difficult times. It is by finding the right people at the right moment, setting day-to-day practices and having a proactive mindset, that Randy has been able to help entrepreneurs face adversity and help them grow the business of their dreams.

Mike Claudio stops by the Contractor Success Academy to share a lesson on what he's learned from the enterprise sales world in corporate America and how he's applied it to drive over $10M in home improvement sales in less than six years. Nothing happens till a sale is made and Mike's here to help us better understand what to do before, during, and after a meeting in order to close more sales. Enjoy the lesson!

In this academy lesson, Alan McKenna talks about lead addiction and how you may have more revenue hiding in plain sight. You'll learn how to turn "dead leads" into cash, identify why sales aren't closing, shorten your sales cycle, save cancellations, and a whole lot more that may just add a few zeros to your bottom line this year.