Contractors Toolbox

In this episode, Gary speaks with Paul and Mitchell Sutherland about their business, Rosewood Paint and Remodel, headquartered in Layton, UT.

Paul started the business in the late 1980s and his sons, Steve and Mitchell, joined the company over the last several years. Paul and Mitchell talk about the dynamics of a family contracting business and how Mitchell and Steve are focused on taking this successful business to new heights with the execution of expansion plans.

They also talk about what it took to expand their business to include interior remodeling and they credit their success with having systems and processes in place in every functional area of their business.

This is a fantastic episode where you will enjoy several takeaways from Paul and Mitchell.

In this episode, Gary speaks with Andrew Henke, Managing Partner of Brix Recruiting, a recruiting firm that specializes in the home improvement contracting space.

Andrew talks about the importance of going beyond just job postings to attract new talent. Most contractors are not embracing many of his tactics that could prove to be highly effective for your business.

Andrew also gets into comprehensive screening and the interview process. Just like the functional areas of your business, recruiting must have a documented process that should be followed for each search. He talks about the importance of embracing technology and the length of the recruiting process, adding that you should always be in a recruiting mindset.

The conversation also gets into recruiting KPIs and why they are so important to your recruiting process.

Finally, Andrew talks about putting together a referral program for identifying new candidates for your open positions. This is a fantastic episode for those who want to identify and attract the best people for their teams.

In this episode, Gary talks with Aaron Adams, Vice President of Partnerships at Hatch, about the best way to communicate with leads for optimum results.

Aaron talks about the importance of outreach using a combination of phone, email and text messaging and the sequencing and timeline for outreach. He shared amazing research that came out of MIT that you will experience a 900% increase in lead conversions if they are contacted within 10 minutes of the prospect's outreach.

Aaron discusses the ways in which you can accomplish this through automated solutions, ensuring that you maximize your opportunities with every lead. He also discusses the importance of lead nurturing, drip campaigns and treating each lead as if it were the last lead you will ever have, elevating the importance of closing that lead.

This is a fantastic episode that you do not want to miss if you would like to close a higher percentage of your leads.

In this episode, Gary talks with Doug Schatz, VP of Partnerships for Socius Marketing, about what home improvement contractors should be thinking about when it comes to their marketing.

This includes the reduction in lead flow post-pandemic, what contractors should be looking for in a marketing partner, and the importance of data-driven processes to drive marketing decisions.

Gary and Doug also get into predictions for the coming year, the changes and constants that remain in digital marketing and the importance of SEO in bringing high quality organic leads to your website.

This is an excellent episode for anyone interested in learning more about what it takes to be successful with marketing efforts.

In this episode, Gary talks about planning for your business in the new year.

Do you have written plans in place for the year? A written marketing plan, sales plan, a financial pro forma? Have you created written goals for the new year that are supported by strategies, objectives and tactics?

This episode helps contractors understand the steps they need to take in effectively planning their business each year. As an owner of a home improvement contracting company, hopefully your goal is to build wealth as an owner, and not just give yourself a decent job.

Don't miss this episode for an opportunity to take your business to new heights. CCN is always here to help at Contractors.net.

In this episode, Gary speaks with Guy Kopperud, Director of Content Marketing for One-Click Contractor, about embracing technology to scale revenue and profits.

He talks about tools for improving efficiency and accuracy during the sales process. Guy also discusses growing a contracting business and utilizing technology for executing business processes, improving the estimating process, managing sales collateral, remote selling and consolidating a tech stack.

This is an informative episode for contractors looking to improve their accuracy and efficiency in all these areas.

In this episode, Gary speaks with the co-founder and CEO of MazumaGo.

MazumaGo is a Financial Technology (FinTech) firm that has created a payment system specifically for contractors where homeowner payments are available to you instantaneously. There is no waiting for checks to clear and no payment of credit card fees.

This service is free for contractors and that makes it a fantastic value proposition. Additionally, checks are the number one source of payment fraud and the MazumaGo solution is 100% secure.

MazumaGo earns money on the back end with zero fees to the contractor for gaining instant access to funds. This is a great solution for any contractor looking to improve their cash flow and reduce the risk of fraud when transacting business.

If you are a home improvement contractor, you will want to listen to this episode.

In this episode, Gary speaks with Tom Basch, Channel Director for Leap about improving efficiency by streamlining the sales process and improving the customer experience through an automated, digital solution.

Tom talks about how this automated solution will help protect and improve margins, improve customer satisfaction and help sales reps close more contracts during their demos.

This episode is great for any contractor who wants to raise the bar with their sales, efficiency and customer experience.

In this episode, Scott and Gary talk about the importance of embracing a proven sales process that will dramatically improve close rates and the success of your contracting business.

This discussion uncovers the myth that you need to be a "natural-born salesperson" to be successful. This is not the case at all. People with any behavioral style can enjoy success in sales if they follow a proven sales process.

Scott goes on to talk about CCN's proven 5P Sales Process and how it dramatically increased his close rates in his roofing company. If you are a contractor who is interested in scaling your sales, you will want to listen to this episode.

In this episode, Gary talks with CCN owner and CEO, Scott Siegal, about the importance of putting together a plan for the New Year.

Many contractors do not put together a formal and written business plan and it is safe to say that without a formal plan, the odds are high for a business that is underperforming.

This plan must address the functional areas of your business, including financial acumen, sales, production, HR. Operations, etc. Individual departments within a company must have their own plan and that plan feeds into the overall business plan.

Scott talks about the various reasons why so many people do not put together a formal plan. Putting together a plan can seem intimidating, but Scott talks about CCN's solutions for contractors in making this process much easier. This is a fantastic episode, so don't miss it.