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Converge Coffee
Converge Coffee episodes
- Episode 49: Using Social Media Enabled eBooks to Market Your Book
In this episode, Sean sits down with Mitchell Levy, The AHA Guy at AHAthat who empowers experts, marketers, thought leaders, and businesses to share their genius. They dive into how Mitchell started AHAthat and how to write a book easier with him than by yourself. "Its all about balance of time and money", say Mitchell. They end the episode of how people leverage their reputation to monetize a book, a product, or anything they sell.
More About Mitchell. https://www.linkedin.com/in/mitchelllevy/
35 min - Episode 48: Marrying Design and Tech Together to Build a Better Customer Experience
In this episode, Sean sits down with Marcus Hall, President and Partner of California Closets. They dive into how you marry design and tech together. They go deeper into how should companies leverage conventional and experimental marketing methods to up-leveling a brand.
More About Marcus. https://www.linkedin.com/in/marcushall/
16 min - Episode 47: How Design Leads to Better Customer Engagement
In this episode, Sean sits down with Nemanja Zivkovic, Director of Operations at Default Design. They dive into why defining conversions first is important. They go deeper into why conversions, marketing automation, and website personalization need to align for great customer engagement.
More About Nemanja. https://www.linkedin.com/in/zivkovicnemanja/
18 min - Episode 46: Lessons from Starting Up
In this episode, Sean sits down with Jeroen Corthout, co-founder and CEO of Salesflare. They dive into Jeroen's passion to make CRMs easier for clients which lead him to create Salesflare. They go deeper in first marketing strategies and constant improvements to the product.
More About Jeroen. https://www.linkedin.com/in/jeroencorthout/
23 min - Episode 45: Building Great Paid Digital Media Structures
In this episode, Sean sits down with Jennifer Denney, Founder and CEO of Elevated Marketing Solutions. They dive into Jennifer's extensive marketing background and why she started a paid marketing company. They go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler.
More About Jennifer. https://www.linkedin.com/in/jenniferdenney/
24 min - Episode 44: The Growth of Podcasting
In this episode, Sean sits down with Justin Schenck, Founder of Growth Now Movement and Begin Podcasting Now. They dive into why he started his podcast businesses. They go deeper into podcast marketing essentials a lot of companies miss. Justin gives his insight on where podcasting is going.
More About Justin. https://www.linkedin.com/in/justin-schenck-452b9414/
23 min - Episode 43: Digital Advertising Solutions and Expectations: Insights from the Sales Side of the Table
In this episode, Sean sits down with Doug Mankiewicz, VP of Business Development at Orange142. They dive into how his team sells digital advertising solutions to national and international clients. They go deeper into messaging and customer service are the foundation of their sales strategy. Doug also mentions what are the capabilities with digital advertising and gives insight of what Orange142 is doing for their clients.
More About Doug. https://www.linkedin.com/in/douglas-mankiewicz-07ba0028/
20 min - Episode 42: Messaging in a Wild West Industry
In this episode, Sean sits down with John McDonald, CEO of ClearObject. They dive into how his team markets internet of things (IoT). They go deeper into how to ClearObject has partnered with educational institutions to build clear evidence of how IoT helps companies and institutions.
More About John. https://www.linkedin.com/in/jpmcdon/
28 min - Episode 41: Creating Mad Marketing with Customer Experience
In this episode, Sean sits down with Mohammed M. Mahdi and Anthony Duncan, co-founders of The Mad Optimist. They dive into why they started the company. They go deeper into how to the company's messaging and pivot more to the customer service and employee focus of their company.
More About Mohammed and Anthony.
https://www.linkedin.com/in/mohammedmmahdi/https://www.linkedin.com/in/anthony-duncan-73baa826/28 min - Episode 40: Agile Marketing Framework
In this episode, Sean sits down with Anthony Coppedge, Agile Marketing Consultant. They dive into Anthony's methodology, "MOGSA" - Mission, Objectives, Goals, Strategies, and Actions. They go deeper into how to build an agile framework for marketing. They end chatting about actual and actionable experiences others can take from Anthony's advice.
More About Anthony. http://linkedin.com/in/anthonycoppedge
26 min
About Converge Coffee
From the publisher's feed
Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table…
from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.