Converge Coffee

In this episode, Sean sits down with Julie Johnston, director of Learning Spaces for Indiana University and co-owner of VisionLoft. They dive into what IU's Learning Spaces initiative is and how its helping the state's community hubs. They talk about how customer experience is crucial for students, faculty, and outside resources to thrive. Julie dives deeper into her passion with Learning Spaces, Mosaic, and VisionLoft on how spaces help people and bring them together.

More About Julie. https://www.linkedin.com/in/julieajohnston/

In this episode, Sean sits down with Ben Walker, CEO of Transcription Outsourcing. They dive into why customer experience is so important in the transcription world. Ben dives deeper on what markets need transcriptions the most and how his business grew. They dive deeper in the customer experience starts with the employees. That is where great marketing happens.

More About Ben. https://www.linkedin.com/in/benkwalker/

In this episode, Sean sits down with Brett McGrath, VP for Go to Market at RICS Software. They dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. They go onto to talk about using the consistent messaging to partners and trade shows.

More About Brett. https://www.linkedin.com/in/brett-mcgrath-54bb2914/

In this episode, Sean sits down with Ashley Ward, digital marketing strategist at SEMrush. They dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths being in content and social media. She travels the world speaking at conferences about SEMrush and how content and search goes together. They dive deeper into how tech moves with peoples' needs.

More About Ashley. https://www.linkedin.com/in/ashleyward90/

In this episode, Sean sits down with Dawn Lively, COO of FullStack PEO. They dive into how to market Professional Employer Organizations (PEOs) and health benefits. Dawn goes onto explain how marketing in human resources (HR) is more about reactive than proactive. She found growing with companies like startups was the best way to help clients see the canopy and not be stuck in the weeds. Dawn helps varied businesses but stresses the point of PEO programs allow time back running the business if your strong suit is not HR.

More About Dawn. https://www.linkedin.com/in/dawn-lively-9558b08/

In this episode, Sean sits down with Mary Shores, owner of Midstate Collections and author of Words That Work. They dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when going into the debt collection business. Building the business wasn't easy. Mary talks about how studying how people perceive messages. She also gives some insight on how to be a great podcast guest.

More About Mary. https://www.linkedin.com/in/shoresmary/

In this episode, Sean sits down with Joe Mills, business development manager at Element Three and co-owner of Summit Fitness. They dive into what companies should look for in marketing agencies when doing a request for proposal (RFP). Joe explains how the bad way and the good way do a RFP. The situation comes down to customer experience. Whether you sign with a company or not, Joe sees where the client is a right for the company.

More About Joe. https://www.linkedin.com/in/joe-mills-0ba62b42/

In this episode, Sean sits down with Edwin Richardson, owner and president of Richardson Strategy. They dive into Edwin's extensive military background. He goes onto explain what he learned transitioning into the public side. We talk about what the most important factor in marketing is... building trust. Trust provides to build great customer experience and helps with Edwin's marketing to future clients.

More About Edwin. https://www.linkedin.com/in/edwin-richardson-693778111/

In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience.

More About Nakita. https://www.linkedin.com/in/nakitapope/

In this episode, Sean sits down with Josh Brammer. He helps business owners streamline their business, so they can deliver predictable revenue and faster growth for their service firm. They dive deeper into why customer experience plays such a big role in running a profitable service firm. They talk about the chicken and the egg and A, B, and C clients.

More About Josh. https://www.linkedin.com/in/joshuabrammer/