Converge Coffee

Converge Coffee

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Converge Coffee episodes

  • Episode 19: What are the Two Rules of Marketing and How to Apply to Your Startup

    In this episode, Sean sits down with Mike Seidle, co-founder and COO of WorkHere. They dive into why to stick with the two rules in marketing: Do something. Then do it better next time. Mike goes deeper how WorkHere started and the marketing lessons learned from running a startup. They talk about how customer experience is the backbone to any startup.

    More About Mike. https://www.linkedin.com/in/indymike/

    37 min
  • Episode 18: Why Design Thinking Helps Find the Right Customers

    In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.

    More About Andrew. https://www.linkedin.com/in/fuelvm/

    30 min
  • Episode 17: Why Marketing is a Partnership and NOT a Transaction

    In this episode, Sean sits down with Raj Kapur, managing director of &Marketing. They dive into why small to medium sized companies need help with their marketing. Raj goes deeper on his philosophy to partner with companies to help each other succeed. &Marketing's whole experience revolves around working with people they like and customers they like.

    More About Raj. https://www.linkedin.com/in/rkapur105/

    20 min
  • Episode 16: How to Market Internship Programs

    In this episode, Sean sits down with Paul Waltz, program director at Apprenace. They dive into why companies need internship programs and how Apprenace markets their programs. Paul goes deeper into how companies can market their internship programs better. He gives some insider tips and tricks to connect with people.

    More About Paul. https://www.linkedin.com/in/paulmwaltz/

    28 min
  • Episode 15: How to Build a Community with Design

    In this episode, Sean sits down with Johnathan Grzybowski, co-founder of Penji. They dive into why Johnathan started Penji. He goes deeper into why connecting an underserved market with great people not able to find jobs. Johnathan goes onto explain why companies should be and market themselves as social conscious organizations.

    More About Johnathan. https://www.linkedin.com/in/grzybowskij/

    31 min
  • Episode 14: How Helping Your Current Customers Builds Your Marketing

    In this episode, Sean sits down with Casey Gauss, Founder and CEO of Viral Launch. They dive into how Viral Launch got started. Casey goes deeper into why customer experience is crucial for the company's marketing in the beginning. He goes onto explain the company doesn't have all the answers but still tries to figure out how to best serve their current and future customers.

    More About Casey. https://www.linkedin.com/in/caseygauss/

    30 min
  • Episode 13: Going All in Blockchain Marketing

    In this episode, Sean sits down with Jeremy Epstein, CEO of Never Stop Marketing, co-founder of Cryto Explorers, and has written a few books. They dive into why everyone needs marketing and never stop learning about marketing. Jeremy goes deep into blockchain. He talks about a lot of the unknowns. More importantly, he tells a story about setting yourself apart from all other marketers by going into the known like blockchain.

    Mor About Jeremy. https://www.linkedin.com/in/jer979/

    27 min
  • Episode 12: How the HE-Doublle Hockey Sticks Do You Brand Yourself

    In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service and co-author of Branding Yourself, and its never too early to start your brand. They dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks make money being yourself. Oh, they talk about Erik's whit in the book and how he made money writing about personal branding that built his personal brand.

    More About Erik. https://www.linkedin.com/in/erikdeckers/

    36 min
  • Episode 11: Marketing an International Design Tech Product

    In this episode, Sean sits down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency, Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and Sean dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation.

    More About Yali. https://www.linkedin.com/in/yalisaar/

    26 min
  • Episode 10: Paid Acquisition and Media Buying Strategic Steps

    In this episode, Sean sits down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. They dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 4) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 5) Use attribution on your advertising. Know how long and how much to get customers.

    More About Jack. https://www.linkedin.com/in/jackpaxton/

    31 min

About Converge Coffee

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Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table…