Converge Coffee

Converge Coffee

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Converge Coffee episodes

  • Episode 9: How Should Product, Customer Success, and Marketing Work Well Together

    In this episode, Sean sits down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. They dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another.

    More About Eric. https://www.linkedin.com/in/prugh

    33 min
  • Episode 8: Why Marketing Should Focus on Agile and Employee Engagement

    In this episode, Sean sits down with Eva Jackson, Director of Marketing Operations, at Emplify, and talk why companies need agile marketing and employee engagement. They dive deeper on how Emplify builds a framework for companies to understand their company health. Eva and Sean talk about her founding Agile Marketing Indy and how that plays into her job at Emplify.

    More About Eva. https://www.linkedin.com/in/eva-jackson-a094b219/

    31 min
  • Episode 7: How Startups and VCs Market Themselves

    In this episode, Sean sits down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business.

    More About Srikar. https://www.linkedin.com/in/srikarvkalvakolanu/

    38 min
  • Episode 6: Grow Your Event Marketing Through Community Based Relationships

    In this episode, Sean sits down with Jason Williams, Executive Director, at Centric Indy, and talk about how to put on a great event. They dive deeper on how to draw the right crowd and get sponsors by building strong relationships. Jason and Sean go on to talk about Centric's community based focus and about their Day of Innovation. Learn how Centric cultivated innovation in Indiana.

    More About Jason. https://www.linkedin.com/in/jawbrain/

    28 min
  • Episode 5: Don't Let Your Talent Strategy Flounder with Poor Marketing

    In this episode, Sean sits down with Brent Shopp, senior consultant, at KSM Consulting, and talk about part of a strong talent strategy is employer branding, your talent brand. They dive deeper talking about unemployment and the talent pipeline. As unemployment continues to drop and education struggles to keep up with the needs of industry, the race for talent will continue to be run. Companies must now look at ‘Talent’ as a function of their business. Like accounting, or sales, talent is the fuel that separates growing businesses from floundering businesses.

    More About Brent. https://www.linkedin.com/in/brentshopp/

    37 min
  • Episode 4: Building an Influencer Marketing SaaS Product

    In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices.

    More About Joe. https://www.linkedin.com/in/jsinkwitz/

    32 min
  • Episode 3: Putting Heart into Your Marketing to Scale Your Company

    In this episode, Sean sits down with Terri Levine, founder of Heartrepreneur, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up she did over 88 million in less than 6 months. They go deeper in how she markets and the whole idea of putting heart into your business.

    More About Terri. https://www.linkedin.com/in/terrilevine/

    34 min
  • Episode 2: Marketing a Growth Hacking Product

    In this episode, Sean sits down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking.

    More About Jack. https://www.linkedin.com/in/jackpaxton/

    40 min
  • Episode 1: A Novel (Writing) Approach to Content Marketing

    In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing.

    More About Erik. https://www.linkedin.com/in/erikdeckers/

    27 min

About Converge Coffee

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Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table…