Conversations with an Email Guru

As the holidays approach, all we can think about is REVENUE! But what we don't want to do is over discount. Have you ever gotten emails from companies where every, single one is a sale? Not. Good. Every time we send an email, we condition our recipients a little further. We are, after all building long-lasting relationships with our email marketing. Because of this, holidays or not, we need to remember that there is a human being on the other end ready to open.

So while you are going to be offering some of the best sales of the year, remember that not all emails should be a sale. Think about how you can tie in educational, value-add moments that naturally relate back to a product. Gift guides, best gifts of XXX, things like that...work the best!

For this special holiday planning occasion, I am bringing back episode 5 that covers how to strike the discount balance. You'll want to take a listen ahead of go time.

Remember to send questions my way at [email protected]

With less than 35 days until Black Friday, it is important to KNOW what works ahead of sending out that email. The only way to know is to test. This episode is dedicated to providing the top 5 pre-holiday email marketing tests that you can be doing with the 2 weeks you have left ahead of the big rush. We cover:

One thing to note when listening to this episode: it’s important to execute true A/B whenever possible; introducing more than one variable makes it difficult to ascertain the source of a lift, muddying how actionable your insights will be. Since the options for testing are virtually endless, don’t feel like you have to do it all. Examine your existing program to identify low performing campaigns that could use some attention, or choose to run tests in areas where you feel your decisions are being made by your gut rather than backed by data.

And don't forget about statistical significance. Tests must be atleast 95% statistically significant in order to be deemed winners. You can leverage a statistical significance calculator like this one to measure. Just make sure your metrics are placed correctly. In the section that says "The number of visitorson this page was" should be your total sent. And in the section that says "The number of overallconversions was" should be the KPI you are measuring (i.e. unique clicks or opens).

Have questions?

Email them to me at [email protected]

As we get closer to the holidays we must talk about design. We all have these amazing dreams on what we may develop and send out this holiday season, but my friends, you must avoid some things to reach max deliverability and keep those ISPs happy. In this episode, I chat through the top 5 design no-nos to avoid. Your recipients will thank you! 

Have questions for me?

Email them to me at [email protected]

In this month's BONUS email ideas episode, we're focusing on Black Friday and Cyber Monday. While your holiday approach will be much more than that, we need to ensure that our strategy is intact for these 2 BIG MONEY days. I share what to think about and all of the ideas that you can do to execute effectively.

Have questions?

Send them my way at [email protected]

It's October which means it is pre-holiday survey time. If you have no idea what this means, then you definitely need to listen to this sprint episode this week. 

Want to join our Email Membership?

I created the Email Growth Society Members Club, a place for business owners and marketing leaders to come for the latest and greatest education for email marketing. With our membership you can expect:

To get more info, join the waitlist here.

Send questions my way to [email protected]

In this episode I will review the best 5 strategic promotional approaches for the holiday season. Remember - this more than just Black Friday and Cyber Monday. My goal of this episode is to a) give you some inspiration and b) help you to see what type of promo approach may be best suited for your business and how it will be applied. Get ready - there are some golden nuggets in this episode.

Send questions our way! List them out and send them to [email protected].

Holiday planning continues as I walk through step-by-step how to prepare your database for the big day. Those of you that execute this will be pleasantly surprised how well this helps. These segments we create will guide our email content as we try to make the most out of the holiday season. Send any questions you have to [email protected].

Let holiday planning begin - email style. The next few weeks of episodes are intended to serve as your holiday planning guide. What you will need to get started today is:

1. A planning sheet & calendar

2. Your historical data from previous campaigns & holiday emails

We're focusing today on setting the foundation - clear, attainable goals, KPIs that will guide success, and planning.

If you have any questions after listening, send them my way to [email protected]

Want to join our Email Membership?

I created the Email Growth Society Members Club, a place for business owners and marketing leaders to come for the latest and greatest education for email marketing. With our membership you can expect:

To get more info, join the waitlist here.

Getting your emails through October only leads to big money in November. I have some really fun ways to think differently about email in this episode. Take a listen. And if you have any questions, send them my way to [email protected].

Tons of questions coming in about testing and how to learn from them. This is one of my favorite topics straight out of my MIT Grad School work. In this episode I give you a 3-step guide on how to test and apply your learnings - and how to use your data to inform your next testing strategy.

Want to join our Email Membership?

I created the Email Growth Society Members Club, a place for business owners and marketing leaders to come for the latest and greatest education for email marketing. With our membership you can expect:

To get more info, join the waitlist here. 

Have questions?

Send them my way at [email protected].