Conversations with an Email Guru

It's coming in hot - the iOS15 update that will impact email marketing. I posted this episode back in July to prep small business owners and email marketers to estimate the potential impact to their databases. This episode will review a) what the iOS15 update is, b) it's impact to email marketing, and c) offer some ways that you can prepare.

Have questions after the episode? No worries. Send them my way at [email protected].

When we think about email, we think about relationships. That can be tough when we are selling both on Amazon. Our data is locked down. So how do we get more Amazon customers over to the web? And is it a battle or just a strategic balance play? I've tapped into our Email Growth Society Strategy Squad for this episode, chatting with Emily who helps a lot of our customers migrate their Amazon customers over to the web. She's got some quick tips to share, as well as some ways to think about the balance between your Amazon and Web presence.

Have questions? We are here to answer those. Send us an email to [email protected]

Another month means more email ideas. September has some good ones - and some ones to avoid. Take a listen to spark some new ideas.

PS: If you have not listened to the iOS15 Updates episode definitely do so. September will bring these updates and you need to have your email prepared.

Have questions? No problem. Send them my way to [email protected]

Repeat after me, emails MUST be functional. A lot of times, we design and then *try* to develop our emails like we are preparing for print magazine. There is a lot to consider when developing your email template. Things like how it will work on multiple devices, email clients, it's accessibility to those that meet ADA requirements, not to mention if we want Alexa to read the email. There are some staple best practices to follow so that you can still have that beautiful email you want, but most importantly you have that functional email your recipients need (and deserve). I decided to bring on a very talented, wizard-like email developer, Anne Tomlin of Emails Y'ALL. I have had the pleasure of seeing her work firsthand so there's no better person to provide you these design/development nuggets of wisdom. 

Get connected with Anne at https://emailsyall.com/

Also, check out her totally cool email swag at https://www.emailloot.com/

And if you have questions for me, send them my way at [email protected]

If you have a consumer-focused business and are not using referral marketing you are missing out. Did you know that people are 4 times more likely to buy when referred by a friend? Meaning referral marketing has the potential to help grow because it uses the power of your own customers to do the talking for you. Not only that but it makes you customers feel a part of a community, which is a total PLUS! Referral marketing is a super power for your email programs. In this episode I talk about some of the benefits referral marketing can bring your business as well as our favorite tools to work with - and your email.

Have questions after the episode? Send them my way at [email protected]

We spend so much time acquiring new customers. So. Much. Money. But did you know that acquiring a new customer can cost five times more than retaining an existing customer, not to mention the benefit customers will produce for you when you can activate a referral loop via loyalty programs. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.

It's time to pay attention to our customers and define our customer strategy. I give you 5 ways to do that - now's the time to build more loyalty within your brand.

Have questions after the episode? Send them to [email protected]

Repeat after me, " I will not send email blasts!" In the spirit of everything email - and continuing to try to improve it one business at a time, today we are going to focus on the email blast. I actually cringe when anyone (or I) have to say this phrase. So, does an email blast actually work? Well, maybe back in 2000 but in 2021? I highlight 5 reasons why email blasting could kill your email marketing plans - take a look.

Have questions? Email me at [email protected]

Think you have a ton of time ahead of Black Friday and Cyber Monday? Think again. It's in less than 125 days. There is a ton of work that needs to be done to make your email stand out - and make you the bug bucks!

In this episode, I outline your pre-planning playbook so that you can build a WINNERS LOG of best performing email elements. 

Have questions? Send them my way at [email protected]

Struggling with your Facebook ads? Feel like they're taking more than they are returning? You are not alone. A ton of business owners like you are trying to crack the Facebook code. Since this performance marketing medium is a compliment to email, I wanted to sit down with an expert to see if he could shed some light into what small business owners can do to see some healthy return from Facebook ads.

In this is episode, I sit down with Facebook guru Oliver Schultz who is making some big wins for his clients. Not only does he have a ton of great insights to share, but he has included some great resources below.

Have questions for me? Send them my way at [email protected].

And we're back with another episode helping you plan your email for the coming month. Our big focus - it's back to school time! Please see some of my favorite subject lines from the episode below. And if you have questions, please send them my way at [email protected].

FAV SUBJECT LINES FOR B2S: