Conversations with an Email Guru

Today, we’re looking closely at iOS updates. We know with iOS 14 Apple changed a lot about how performance marketers approached Facebook ads, allowing users to opt-out of being tracked. Navigating this was challenging. And now we need to prepare for iOS 15 where email marketing could be greatly affected by allowing people to hide their real email address, as well as tracking impacts. I think trying to understand this update and the path forward is really important - so that’s what we’re going to chat about today.

Have questions? Send them my way. [email protected]

As an email marketing strategist, my main goal is to help my customers achieve growth. And true growth comes from a) understanding and leveraging your data and b) building great relationships with your customers. PERIOD. Email is less about trying to get the promotional buyer on that one key moment of each year and more about sustainable growth - building loyalty and creating a referral loop that is an endless engine of new customers. That's why Amazon can be a real problem in achieving sustainable growth.

After seeing some chatter about this very topic, I felt compelled to join in. As I find myself more and more working to help these eComm companies take back some control from Amazon.

Have questions after the episode? Send them my way - [email protected]

There are a lot of "mistakes" that we can make when approaching email. These are not necessarily technical "we need more graphic-to-live text-balance" kind of mistakes but mistakes that need a total mindset shift. After conducting a short listening tour, I have compiled some of the top themes that I am hearing, as well as the how (and why) you may want to adjust those approaches yesterday. Reflect on this one - and let me know if you have any questions along the way. Send them to [email protected].

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I spent last week speaking at a few email conferences sharing our Gen Z research and some tips needed to crack this code. It is really important that we are constantly looking ahead - and this generation is only getting harder to reach. And one side note - while this research pertains to Gen Z, hopefully you will take some good nuggets away for your overall email best practices.

Have questions? Email me at [email protected]

Ready for your July '21 email ideas? I am. This month brings a few nuances, especially how to get seen in very inundated inboxes for July 4th. I offer some ways around that as well as some other big opportunities you won't want to miss out on. So get your planning mechanism ready - let's chat email ideas!

Want to brainstorm some ideas? Great! Send them my way at [email protected]

Oh list churn (a.k.a the silent campaign killer)...

One thing we never remember to watch closely is list churn, the percentage of subscribers we are losing from our email list. This can happen when recipients unsubscribe, mark your emails as spam, bounce, or simply just got radio silent. In this episode, I cover the types of list churn and ways to triage them but more importantly, ways to keep an eye on your list churn percentage.

As mentioned in the episode:

1. How to calculate list churn: Churn Rate = (Subscribers at Beginning of Period – Subscribers at End of Period)/Subscribers at Beginning of Period

2. Resource: Email Marketing List Churn: The Silent Campaign Killer - https://60secondmarketer.com/2017/11/17/list-churn-silent-campaign-killer/

3. Interested in our Founder's LIVE Email Marketing Workshop starting on June 28? Connect with me at [email protected] to get the exclusive link to sign-up.

Question? Send them my way - [email protected]

Frustrated with your email marketing? You are not alone. I've had a lot of listeners reach out to express frustration as it relates to feeling like their email marketing is not working, no matter what they do. In this episode, I am sharing my go-to check list that will provide some action items to help get your email marketing back on track.

Got questions? I'm here to answer. Send me a note to [email protected].

So you don't feel like your email marketing tool is pulling its weight??? That's likely because you're not exhausting it to its full capacity. Straight out of the client trenches, I have collected some of the top features neglected when I started working with clients. By incorporating all of them into your own email marketing, you will see your tool really come to life - and get the most out of your ESP.

Questions after the episode? Email me at [email protected]

June is coming so get ready to start planning your emails for the month. I've got some great email ideas for you - and yes, most of them are out-of-the-box, as always. In addition, we're in a place heading into June where the world is beginning to open back up. How do you prepare? And what may that look like for your company? Get ready because I have some ideas in the episode.

Have questions or want to send me a proof of your June email idea? Great - send them to [email protected].