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Lawrence Hackney is a CPA who doesn't do taxes. Lawrence helps companies understand and organize their accounting data. He's a database whiz.
He's Catherine's guest because connecting with others comes naturally to him. In this episode, he'll share 3 principles he follows for referrals and reciprocity. Even though this is seemingly effortless for him, Lawrence believes this is a skill that everyone can grow. Find out more about Lawrence at his website: https://www.lfhcpa.com
Music composed and arranged by Luke Brown. Find him on TikTok @lukasaftermidnight
In this inaugural episode, host Catherine Brown (author of How Good Humans Sell™) shares what these Conversations With Good Humans will be like and a little of her background. If you want to talk about your product or service in a way that is consistent with your values, (not pushy or manipulative) and you're not sure where to start, tune in.
Music composed and arranged by Luke Brown. Find him on TikTok @lukasaftermidnight
From the publisher's feed
When was the last time you heard someone say, "Sales is the best job ever?"What if you discovered that selling is a great way to have a positive impact on the lives of your customers? It is…
Catherine founded the How Good Humans Sell Community to complement her book, How Good Humans Sell: The Proven Path to B2B Sales Success*, in which she combines best sales practices with psychology principles.
Catherine lives in Houston with her family. She enjoys reading, planning her next globetrotting adventure, watching sci-fi, and hosting dinner parties. She has a BA from Rice University and is StoryBrand marketing-trained.