A self-help book on manipulation techniques. It explores various methods of influence, including mind control, subliminal persuasion, NLP, and body language, providing examples and tips on their application. The text also addresses the ethical considerations of manipulation, differentiating between morally permissible persuasion and harmful coercion. Furthermore, it examines dark personality traits like narcissism, Machiavellianism, psychopathy, and sadism, and offers strategies for identifying and countering manipulation attempts. Finally, it details several social engineering attacks such as phishing and pretexting, alongside preventative measures.