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Cookie meltdown pt 2 - first party data flashpoint looms for marketers and they don’t know it
The cookie meltdown, a new era of consumer consent for personal data use and tracking will hit marketers first party data strategy as hard as media and tech companies. News Corp’s Suzie Cardwell, Publicis-owned Performics' Jason Tonelli and Andy Lark outline the disruptive regime change most brands are missing in the second part of the cookie meltdown series with Mi3’s Paul McIntyre.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
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By Mi3 & iHeart Podcasts AustraliaThe cookie meltdown, a new era of consumer consent for personal data use and tracking will hit marketers first party data strategy as hard as media and tech companies. News Corp’s Suzie Cardwell, Publicis-owned Performics' Jason Tonelli and Andy Lark outline the disruptive regime change most brands are missing in the second part of the cookie meltdown series with Mi3’s Paul McIntyre.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
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