A love for Capoeira, starting a language company, and lessons learned from a failed product launch with Shayna Oliveira of Espresso English.

• How Shayna introduces herself [2:45]
• Why she originally went to Brazil [3:45]
• How Shayna got involved with speaking English [5:10]
• Why she started Espresso English [5:48]
• How her first product launch failed and how she learned from it [9:45]
• Her biggest challenge with writing sales pages [18:42]
• Why getting a second pair of eyes is important [19:42]

Show Notes for Free and Paid Content Creation Advice from Espresso English Founder, Shayna Oliveira

Getting more done at airports. 2 tools or hacks.

• What is a Digital Nomad? [3:00]
• Google Maps Hack [4:55]
• How LoungeBuddy can help you while waiting at airports [6:40]

"A Digital Nomad is an online entrepreneur with a penchant for travel." - Laura Petersen

Takeaways: Hack 1: Google Maps: http://bit.ly/airportwifipass

Hack 2: LoungeBuddy app: https://itunes.apple.com/us/app/loungebuddy-find-access-airport/id674176920?mt=8

Shownotes for Digital Nomad Airport Wifi Travel Hacks

Advice for podcasters, writers, and entrepreneurs who need to write with professional transcriber and editor Jennifer Peterson.

We also discuss:

• How Jennifer introduces herself at events [4:08]
• Her experience with voice acting [4:34]
• How Jennifer got involved in writing and transcription [6:27]
• Jennifer's top tips to writing better copy and content [16:06]
• Jennifer's best advice for people interested in becoming transcribers [23:00]

Show Notes for Writing Tips from Transcription Pro, Jennifer Peterson

"Me am happy you're listening!" Here's a pet peeve of mine and how to squash it for good! :)

• The inspiration for this grammar tip [1:35]
• Are you smarter than a high schooler? Pop quiz [2:30]
• The two rules to using this grammar tip [3:40]

Show Notes for Quick Grammar Tip: 'Me ate the food' Edition

Are newsletters dead? Apparently not! Here's how to stand out with actual newsletters in the mail.

In this episode I sit down with Author and Business Coach Jim Palmer to discuss:

• How Jim introduces himself at networking events [07:10]
• His origin story [07:46]
• His key takeaways from writing newsletters [9:50]
• What to consider when creating a newsletter [12:25]
• His current projects [19:17]

Read More: Shownotes for Standing Apart with Snail Mail and More with Jim Palmer

Channel your inner Russell Crowe... why you need to make your copy "entertaining".

• What copy sounds like before applying this tip [2:25]
• What copy sounds like after applying this tip [2:56]
• Why this tip produces more results [3:18]

Shownotes for Quick Copy Tip: Gladiator Edition

Improving SEO, content marketing, and overcoming being a 'bad' writer with the SEO mastermind behind Seequs Digital Marketing, Stephen Christopher.

We discuss:

• Why Stephen keeps his introduction "simple" [3:43]
• How Seequs helps companies build websites that "work" [8:30]
• His advice for improving SEO [9:20]
• How he views content marketing from an SEO point of view [11:25]
• The secret behind internal link building [16:30]
• How he's dealt with being a "bad" writer [17:34]
• Why he does "daily" Facebook live videos [23:00]

Read More:Shownotes for Hacking SEO with Stephen Christopher

EGO, sales, psychology, and why you need to ask good questions with Victor Adefuye, CEO and Founder of Dana Consulting.

Notable Sections:

• Why Victor considers himself an "armchair psychologist" [7:24]
• How Victor helps his reps and clients overcome their roadblocks [9:55]
• Why it's important to understand the emotional state of the client [12:53]
• One thing people are surprised to learn about objection handling [16:34]
• How Victor coaches his clients on shifting their language [20:25]
• Why Victor helps his clients develop scripts for interviewing clients [26:40]
• Victor's recommended books for sales and psychology [27:51]

Shownotes for Managing Psychology, Emotion, & Ego for Success with Victor Adefuye

Active and passive voice? [1:31] Why is the active voice so much better for copywriting? [2:47] "An active sentence is when the subject of the sentence is doing the action." - Laura Petersen "Writing in the active voice helps you sound more confident and clear in your communication." - Laura Petersen

Shownotes for Quick Copy Tip: #StayStrong Edition

Building systems around your product and how to develop more confidence in your business....with Yasmine Khater.

• The number one thing stopping people from scaling their businesses [7:58]
• How to develop more confidence in your product [12:17]
• How Yasmine discovered the need for her service [15:05]
• Yasmine's approach to setting up sales funnels for her clients [16:41]
• What Yasmine would say to the brand new entrepreneurs [22:15]
• Yasmine's advice to the existing entrepreneurs [25:22]

Read More: Shownotes for The Psychology Behind Fearless Selling & Sales Funnels with Yasmine Khater