How to land BIG clients and why you should give away your best content for free...with Cynthia Villalba.

• How Zona Verde Mexico was born and why
• Why building an email list early was crucial to Cynthia’s success and how she utilized it
• Her first project with Zona Verde for a government agency
• The benefits of green roofs on the environment
• The tools that Cynthia uses to book big clients, like Coca Cola

Read More:Shownotes for Green Roofs, Email Marketing, and How to Land Big Clients with Cynthia Villalba

Sales, lead generation, and why “the way it’s always been done” doesn’t work anymore...with Charlotte Greenman.

• Lead generation and how to create clients for life.
• How we can all do a better job of generating leads.
• How she discovered her love of working with people.
• Why “the way things are done” doesn’t work anymore.
• Why networking and relationships are the new requirements for sales.

Read More: Shownotes for Generating Clients for Life with Charlotte Greenman

How to create and optimize your landing pages for more email opt-in conversions.

• The three main types of landing pages.
• Why minimizing the potential actions on your landing page is important.
• Why it’s a good idea to be authentic at the risk of losing customers.
• The pros and cons of all the different software you can use to create your landing pages.
• Why it’s important to understand your target audience.

Read More: Shownotes for Landing Page Creation & Optimization (Part 1)

Liz O’Donnell joins us to talk about Double Forte, hot trends in social media, and why you need to be a practitioner before you can be a coach or consultant.

• Liz’s path to digital PR and marketing.
• Her day to day life at Double Forte.
• The hot trends in social media right now.
• How she rediscovered her passion for writing and started her blog.
• How to write a great blog post that gets attention.
• What goes into an effective content strategy.

Read More:Shownotes for Becoming a Social Media Practitioner with Liz O’Donnell

Podcasting, emotional healing, and why you need to treat social media as a "social" environment...with Melissa Sue Tucker of OCW Productions.

• Why her introduction usually sparks a long conversation.
• The path that lead her to starting a production company and launching two podcasts.
• Why you should use social media as a “social” tool.
• How to use post notifications on Instagram to explode your followers.
• Why posting hashtags on Instagram immediately is important.

Read More:Shownotes for Podcast Therapy & Instagram Hacks with Melissa Sue Tucker of OCW Productions

The differences between traditional media and digital media, why traditional media is not dead, and why it’s important to understand your campaigns even if you are outsourcing them...with Lindsey Germono of Germono Advertising Company.

• How Lindsey’s interest in the business world turned into a love for entrepreneurship.
• How Lindsey approaches media buying and traditional advertising.
• Why traditional advertising isn’t dead.
• How TV and radio ads are different from other mediums.
• Why she focuses on teaching her clients rather than just serving them.

Show Notes

www.copythatpops.com/005

The branding behind $54 million dollar product launches...

In this episode I sit down with Minling Chuang from Brand Fame School to talk about her role in a $54 million dollar product launch, her views on entrepreneurship and branding, and why you need to find the “white space” in your industry.

• How Mingling helped develop a $54 million dollar product launch in just 9 months.
• Why putting a new Lean Cuisine product on a plate helped change what consumers thought.
• How a trip to Nepal helped her transition from corporate life to being an entrepreneur.
• How and Why she created Brand Fame School.
• How to find your “white space” in an industry.

Homework Mentioned on Show

Text MINLING to 44222 to get Minling’s Brand Guide, or click here: The “IT” Brand Guide to an Unbland Brand, Free

Show Notes

http://copythatpops.com/004

Brand new blog to 1700 subscribers AND a full-time income in just 2 months! Shaunta shares everything from how she started her first blog to the creative approach she takes.

• Shaunta’s background and how she developed her passion for writing.
• How Shaunta used NaNoWriMo to write her first full length novel in2004.
• WhyShaunta started a blog.
• Whyher first lead magnet failed and how she used it to launch hersecond.
• Howshe used a free class to launch her first paid product.
• The#1 traffic source she’s used to build her business rapidly.
• Why it’s important to understand what your audience wants.

Take Action!

Text NINJAS to 44222 to getShaunta's most popular writing exercise.

Read More:Shownotes for How Shaunta Grimes went from 0 to 1700 engaged subscribers and earn enough to quit her job in just 2 months

What is Confirmation Bias? Let's take a dive deep into the one thing we all do within 3 seconds of being introduced to something new and what this all has to do with the effectiveness of your landing pages.

• The history of why humans make gut level decisions quickly.
• Why we only look for information that reinforces what we already believe.
• What a presidential campaign can teach you about confirmation bias.
• Why your homepage shouldn’t be the main page you send visitors to.
• Why it’s important to have great landing pages.

Read More:Shownotes for 3 Seconds is all you get: The Psychology of Why Landing Page Optimization Matters

I share my psychology and copywriting background, the origins of Copy That Pops, and some surprising conversion statistics!

• What is Copy That Pops?
• Who is Laura Petersen?
• Why 88% of businesses are unhappy with their conversion rates.

Take Action!

Text EPISODE0 to 44222 to give feedback to Laura and get your free gift, the top 33 list building gurus you should follow and copy. 

Read More:Shownotes for Welcome to Copy That Pops!