Copywriter on Call®

In this episode of the Copywriter on Call podcast, Sara reflects on her summer as a work-from-home mama to two growing sons.

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🌐 Website: https://whatsarasaid.com/

📸 Instagram: https://www.instagram.com/hellosaragillis/

🎥 YouTube: https://www.youtube.com/@hellosaragillis

This episode shares my interview with Brittany Herzberg, SEO and Case Study Copywriter and the host of The Basic B Podcast.

Topics covered in this episode:

• What inspired me to become a copywriter
• How my & Brittany’s career paths surprisingly overlapped
• How to keep website copywriting super simple
• What I wish more copywriters knew
• The best projects for copywriters to start with
• The various places online you can add keywords
• What business advice I have for copywriters
• What I would do differently if I was starting my business from scratch
• What copywriters should keep in mind about web design
• What it’s like for me as an Enneagram 1 business owner
• How I've seen blogging change

Special thanks to Brittany over at The Basic B Podcast for allowing me to share this episode with my listeners!

On today's episode of the Copywriter on Call podcast, Sara interviews Erin Perkins, accessibility advocate and the founder of Mabely Q. In this episode, Erin shares the website design and copy considerations we as business owners can keep top of mind in order to ensure inclusive access to our digital content.

⭐ MEET ERIN:

Erin Perkins is a champion for disability rights and an entrepreneur promoting accessibility and inclusiveness. As a deafblind woman, she founded Mabely Q, an independent online business. Erin also serves as a speaker and educator. Her unique experiences foster genuine inclusion, empowering people with disabilities. With Erin's guidance, businesses embrace diversity and unlock the potential of every individual.

⭐ RESOURCES MENTIONED IN THE EPISODE:

- Mabely Q: https://www.mabelyq.com/

- Social Media Scorecard: https://view.flodesk.com/pages/63ea93a3781752946ff2bf43

- Are My Colors Accessible? https://www.aremycolorsaccessible.com/

- Color Buddy: https://thecolorpalettestudio.com/pages/color-buddy

🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE

Discover your brand voice type, so that you can feel confident in standing out through your words.

https://whatsarasaid.com/quiz

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🌐 Website: https://whatsarasaid.com/

📸 Instagram: https://www.instagram.com/hellosaragillis/

🎥 YouTube: https://www.youtube.com/@hellosaragillis

On today's episode of the Copywriter on Call podcast, Sara interviews Nicole Olson, a branding, portrait, and wedding photographer and private photo editor based in Sioux Falls, SD. Nicole recently planned a styled photography shoot for senior photographers, and she shares about her experience executing the styled shoot for other area photographers who are interested in senior photography.

🗣️FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE

Discover your brand voice type, so that you can feel confident in standing out through your words.

https://whatsarasaid.com/quiz

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CONNECT WITH SARA:

🌐 Website: https://whatsarasaid.com/

📸 Instagram: https://www.instagram.com/hellosaragillis/

🎥 YouTube: https://www.youtube.com/@hellosaragillis

In this episode of the Copywriter on Call podcast, I'm sharing five of my favorite ways to attract consistent leads to your business without relying so heavily on social media.

Here's your challenge: choose ONE of these strategies, and start focusing on it this week! ⬇️

1) Blogging

2) Email Marketing

3) Podcasting

4) Google Business Profile

5) Paid Ads

If you’re ready to market your magic in one or more of these ways in 2024, consider enrolling in Storysale – my 3-month group coaching program for creatives to market their magic. ✨

CLICK HERE to get all enrollment details, and be on your way to becoming the stand-out business owner that you were created to be. 🎉

In this episode of the Copywriter on Call podcast, Sara chats with Emily Blickhan, a maternity, newborn, and family photographer based in Wilmington, North Carolina. Emily participated in the most recent round of Storysale, What Sara Said's group coaching program, and throughout the program, Emily developed website copy that felt like her and was SEO-friendly. She also shares about her hesitation to step into email marketing and how she feels now!

👋 MEET EMILY BLICKHAN:

Hello there! I’m Emily.

I’ve been photographing mothers, babies, and families for seven years, and in the midst of raising and homeschooling five children, I help mothers effortlessly preserve their memories with their families by capturing artistic photographs.

When I’m not photographing expecting mothers, newborns, and families, I’m designing custom heirloom-quality products and prints for my clients in the greater Wilmington area.

I first picked up a camera to try and preserve my own memories as a new mama. My husband encouraged me to dive into newborn photography in an effort to channel my baby fever (his attempts backfired, hence the five children we’re blessed to call our own).

I personally struggle with being present as a mom and taking time to find the beauty amidst the chaos of my own life, and that’s why I’m so passionate about helping my clients to pause and appreciate it all.

To me, motherhood is a gift from God, and I believe that love is only truly experienced when a mother looks at her child. That connection has inspired my modern style of photography and my focus on a mother’s love for her baby.

CONNECT WITH EMILY:

🌐 Website: https://www.emmyjophotography.com/

📸 Instagram: https://www.instagram.com/emmyjophotography/

🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE

Discover your brand voice type, so that you can feel confident in standing out through your words.

https://whatsarasaid.com/quiz

🖊️ WANT A COPYWRITER IN YOUR BACK POCKET?

Enroll in Storysale, a group coaching program for photographers and creative business owners. Overhaul your website copy, SEO, blog, email marketing, and social media strategy with support and accountability from a copy coach who knows what it takes to make friends with Google.

https://whatsarasaid.com/coaching

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CONNECT WITH SARA:

🌐 Website: https://whatsarasaid.com/

📸 Instagram: https://www.instagram.com/hellosaragillis/

🎥 YouTube: https://www.youtube.com/@hellosaragillis

In this episode, Sara shares the journey of launching her new business, a mobile bookstore called What Sara Reads. From participating in a business incubator program through Startup Sioux Falls to finding the perfect trailer to renovate, Sara shares every step along the way to bring hand-selected fantasy, romance, and popular fiction novels, as well as bookish merch, to creative and inspired women in the greater Sioux Falls, SD area.

🗣️FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE

Discover your brand voice type, so that you can feel confident in standing out through your words.

whatsarasaid.com/quiz

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CONNECT WITH WHAT SARA READS:

🌐 Website: https://shopwhatsarareads.com/

📸 Instagram: https://www.instagram.com/shopwhatsarareads/

On this episode of the Copywriter on Call podcast, Sara shares her tips for making the most out of attending an industry conference. Sara shares her must-do advice on choosing the right conference for you, budgeting for travel, anticipating your marketing needs before arriving at the conference, staying present and connecting on a human level with attendees, speakers, and conference hosts, and downloading your thoughts after the conference wraps up.

⭐ MENTIONED IN THE EPISODE:

The Reset Conference

🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE

Discover your brand voice type, so that you can feel confident in standing out through your words.

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🌐 Website

📸 Instagram

🎥 YouTube

On this episode of the Copywriter on Call podcast, Sara chats with Josh Haynam, CEO and co-founder of Interact Quiz Maker, a platform for creating personality quizzes that are powered by AI.

Josh shares best practices for using quizzes as lead magnets and shares opportunities for business owners to use quizzes at other junctures in the client journey as well.

✨ MEET JOSH HAYNAM

Josh serves as the CEO and co-founder of Interact, which was founded in 2013 and is now working with over 7,000 businesses around the world. In 2022, Interact shifted to be an AI-powered quiz maker, and now you can create quizzes from any piece of content in 2 minutes with AI.

✨ FOLLOW INTERACT ONLINE

WEBSITE: https://tryinteract.com

YOUTUBE: https://www.youtube.com/channel/UCWfXrhPmVqfZfW5BsZkfT5Q

🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE

Discover your brand voice type, so that you can feel confident in standing out through your words. https://whatsarasaid.com/quiz

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CONNECT WITH SARA:

🌐 Website: https://whatsarasaid.com/

📸 Instagram: https://www.instagram.com/hellosaragillis/

🎥 YouTube: https://www.youtube.com/@hellosaragillis

In this episode of the Copywriter on Call podcast, I chat with Sarah Monson, a Wisconsin senior photographer who recently niched down to serving only seniors. Sarah is also stepping into education this year and needed a new website to support those moves.

Learn how Sarah and I initially connected inside The Content Huddle, my monthly writing membership, and how it led to working together on retainer and then to a full website overhaul.

✨ MEET SARAH MONSON

Hey there! It's me Sarah, an adventuring, rural-loving senior photographer at SMP.

Seniors who trust SMP to capture their senior photography session want imagery that captures who they uniquely are and an easy-going, supportive experience before and after the camera’s been clicked. It’s important to me that my seniors have an enjoyable photography session and simply can’t wait to share their photos with their favorite people, which is why I spend time with each senior client and their families to set the vision for their sessions.

After a 21-year career in corporate graphic design, my passion for photography became my full-time career. Now, I’m living my best life connecting with high school seniors on the cusp of their own journeys to realize their dreams.

When I don’t have a camera in my hands, I’m gardening, fishing, and adventuring with my husband and our grown daughters in southwest Wisconsin and wherever our travels take us!

VISIT SARAH ONLINE

WEBSITE: https://smonsonphotography.com

INSTAGRAM: https://www.instagram.com/sarahmonsonphotography/

🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE

Discover your brand voice type, so that you can feel confident in standing out through your words. https://whatsarasaid.com/quiz

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CONNECT WITH SARA:

🌐 Website: https://whatsarasaid.com/

📸 Instagram: https://www.instagram.com/hellosaragillis/

🎥 YouTube: https://www.youtube.com/@hellosaragillis