Copywriter on Call®

CELEBRATE: It's the one-year birthday of the Copywriter on Call podcast! 🎉

On this commemorative episode of the podcast, the script is flipped, and Sara's the one being interviewed by her bestie and brand photographer, Amanda of Arc Creative Company.

Tune in as Sara looks back on the past year in her business and what's happened since launching the Copywriter on Call podcast. She also takes a look at what's coming next for What Sara Said and spills the beans on a NEW business venture, What Sara Reads!

⭐ MENTIONED IN THE EPISODE:

What Sara Reads: https://shopwhatsarareads.com

🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE

Discover your brand voice type, so that you can feel confident in standing out through your words. https://whatsarasaid.com/quiz

⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS https://podcasts.apple.com/us/podcast/copywriter-on-call/id1675583578

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CONNECT WITH SARA:

🌐 Website: https://whatsarasaid.com/

📸 Instagram: https://www.instagram.com/hellosaragillis/

🎥 YouTube: https://www.youtube.com/@hellosaragillis

On this episode of the Copywriter on Call podcast, Sara interviews Brittany Herzberg, SEO & Case Study Copywriter at Copy by B and The Basic B podcast. We chat all about how Brittany's career in massage therapy gave her a solid understanding of SEO and inspired her to launch her business. We also talk in-depth about the SEO basics that photographers need to know to optimize their websites.

Tune in to learn:

- The three questions that Brittany recommends all business owners consider when getting started with SEO

- Simple keyword research for photographers

- Three steps that photographers should take to optimize images on their website

✍️ MEET BRITTANY HERZBERG, SEO & CASE STUDY COPYWRITER

You get it—visibility is important. And although you have no desire to become the internet's best kept secret, SEO is the last thing you want to think about or do. Massage-therapist-turned-copywriter, Brittany Herzberg has made it her mission to simplify SEO and make it bring more of the right traffic to your site—using some very... KEY words.

✨ MENTIONED ON THE EPISODE:

Brittany's FREE SEO Checklist: https://brittanyherzberg.com/checklist

Get 10% Off Brittany's SEO Podcast Show Notes Template with code ONCALL: https://brittanyherzberg.com/digital-shop/seo-podcast-show-notes-template

🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE

Discover your brand voice type, so that you can feel confident in standing out through your words. https://whatsarasaid.com/quiz

⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS https://podcasts.apple.com/us/podcast/copywriter-on-call/id1675583578

⭐ SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY https://open.spotify.com/show/34JSQze17ISQs83SDpIQ6U?si=f5292021ae7b4792&nd=1

CONNECT WITH SARA:

🌐 Website: https://whatsarasaid.com/

📸 Instagram: https://www.instagram.com/hellosaragillis/

🎥 YouTube: https://www.youtube.com/@hellosaragillis

On this episode of the Copywriter on Call podcast, Sara introduces a NEW digital product from What Sara Said. ChatGPT Brand Voice Hacks is a resource for creative business owners who want to use ChatGPT, an AI tool, to generate copy and content ideas that are customized to their brand voice type.

Say goodbye to icky, robot-like ChatGPT results, because these hacks give you practical prompts to initiate and refine the words that ChatGPT spits out at you so that the copy actually sounds like YOU!

Here are a few features of the ChatGPT Brand Voice Hacks digital product:

- Swipe-ready prompts to generate website headlines that serve and sell to your ideal client

- Ready-to-use formulas to understand your client's mindset at every stage of the customer journey

- Ideal for creative business owners who know their brand voice type and want to dabble in using AI to streamline their content creation and inform their messaging strategy

📚 MENTIONED IN THIS EPISODE:

✨ Brand Voice Quiz

✨ ChatGPT Brand Voice Hacks (available for purchase)

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CONNECT WITH SARA:

🌐 Website

📸 Instagram

🎥 YouTube

On this episode of the Copywriter on Call podcast, Sara interviews Natalie (Natty) B. Davis, a blog writer and the owner of Natty Writes. Natty's been writing blog posts for What Sara Said for nearly a year now, and Natty shares her expertise in blogging as well as insight on how to blog effectively in 2024 and beyond.

- Why so many creative business owners don't blog, even though they know that they should

- The must-have elements of an effective blog post

- How photographers can find the right mix between session-specific blog posts and evergreen content

- Why getting help with your blog content doesn't have to mean outsourcing it altogether

🎙️ MEET NATTY DAVIS:

Hi I'm Natalie - but everyone calls me Natty (you can too!) and in a world that's obsessed with all of the fun and trendy things you can do in your business, I'm obsessed with helping creative business owners commit to the long game content approach through blogs in their business, so they can stop feeling glued to social media platforms that aren’t promised tomorrow.

I believe that blogs aren't dead, they've simply evolved, and they can play a huge role in ANY content marketing strategy!

📚 MENTIONED IN THIS EPISODE:

✨ The Writer's Room Membership Waitlist: https://www.nattywrites.com/the-writers-room

⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS

https://podcasts.apple.com/us/podcast/copywriter-on-call/id1675583578

⭐SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY

https://open.spotify.com/show/34JSQze17ISQs83SDpIQ6U?si=f5292021ae7b4792&nd=1

CONNECT WITH SARA:

🌐 Website: https://whatsarasaid.com/

📸 Instagram: https://www.instagram.com/hellosaragillis/

🎥 YouTube: https://www.youtube.com/@hellosaragillis

On this episode of the Copywriter on Call podcast, Sara shares the five most prominent things that teaching taught her about business. Even if you’ve never been in the teaching or education field, you've likely learned these lessons by running your business, too!

1) You have to repeat yourself.

2) Adaptability is key.

3) Patience is a virtue.

4) Communication and leadership skills are a necessity.

5) You have to think on your feet.

🗣️FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE

Discover your brand voice type, so that you can feel confident in standing out through your words.

https://whatsarasaid.com/quiz

⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS

https://podcasts.apple.com/us/podcast/copywriter-on-call/id1675583578

⭐SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY

https://open.spotify.com/show/34JSQze17ISQs83SDpIQ6U?si=f5292021ae7b4792&nd=1

CONNECT WITH SARA:

🌐 Website: https://whatsarasaid.com/

📸 Instagram: https://www.instagram.com/hellosaragillis/

🎥 YouTube: https://www.youtube.com/@hellosaragillis

On this episode of the Copywriter on Call podcast, Sara shares four strategies she's implemented in her business to make it easy for her clients to share their feedback.

These aren't groundbreaking ideas or revolutionary concepts, but they’ve helped Sara to regularly connect with her clients and request testimonials on what it’s like to work with What Sara Said.

As a special bonus, Sara's sharing a client off-boarding email swipe file template in the show notes for this episode. Visit whatsarasaid.com/blog to get your copy!

🗣️FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE

Discover your brand voice type, so that you can feel confident in standing out through your words.

whatsarasaid.com/quiz

⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS

https://podcasts.apple.com/us/podcast/copywriter-on-call/id1675583578

⭐SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY

https://open.spotify.com/show/34JSQze17ISQs83SDpIQ6U?si=f5292021ae7b4792&nd=1

CONNECT WITH SARA:

🌐 Website: https://whatsarasaid.com/

📸 Instagram: https://www.instagram.com/hellosaragillis/

🎥 YouTube: https://www.youtube.com/@hellosaragillis

On this episode of the Copywriter on Call podcast, Sara interviews Val Duvick, a business and finances coach for creatives and the host of the Creative Income Cure podcast.

- What to know about the Profit First hype

- Why finances and numbers feel so darn scary to us as creatives

- How Val planned, both logistically and financially, for time away from her business, including two maternity leaves and a sabbatical in 2023

- Val's can't-miss baby step you can take today to right your financial ship

🎙️ MEET VAL DUVICK:

As a true creative brain, Val spent her first 10 years as a photographer overworking, overspending and learning almost everything about business the hard way.

And now, she's Profit First certified, and she helps women like you take back control of their money and time.

In her courses and programs, and on her podcast, Creative Income Cure, Val proves that your creative brain is capable of knowing your numbers.

📚 MENTIONED IN THIS EPISODE:

✨ Salary Made Simple Freebie: https://valmarlene.com/salary-made-simple

✨ Creative Income Cure Podcast: https://valmarlene.com/podcast

⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS

https://podcasts.apple.com/us/podcast/copywriter-on-call/id1675583578

⭐SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY

https://open.spotify.com/show/34JSQze17ISQs83SDpIQ6U?si=f5292021ae7b4792&nd=1

CONNECT WITH SARA:

🌐 Website: https://whatsarasaid.com/

📸 Instagram: https://www.instagram.com/hellosaragillis/

🎥 YouTube: https://www.youtube.com/@hellosaragillis

On this episode of the Copywriter on Call podcast, Sara shares five ways that photographers can boost their online visibility. Most of these to-dos are ideal to work on during a slow season in your business!

When you’re busy photographing your clients, your website likely isn’t the thing that’s always top of mind for you.

But one major mistake that I see creative business owners making is neglecting their website – more specifically their online presence as a whole – until they absolutely need it. 

- Website updates to make, including adding a positioning statement and optimizing your SEO

- Tips for setting up your Google Business Profile (AKA Google My Business)

- Dip your toes into Pinterest

⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS

⭐ SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY

CONNECT WITH SARA:

🌐 Website

📸 Instagram

🎥 YouTube

On this episode of the Copywriter on Call podcast, Sara shares her top tips for writing copy to sell what's considered a luxury or "want to have" service.

Whether you're a copywriter, a photographer, a web designer, or another service provider that offers a high-level or high-ticket service, it can be challenging to market your work when investing isn't necessary to conduct life or business. Tune in to learn why focusing on the value of a given product or service isn't the answer!

⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS

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CONNECT WITH SARA:

🌐 Website

📸 Instagram

🎥 YouTube

On this episode of the Copywriter on Call podcast, Sara interviews Brittnie Renee, who recently added "planner creator" to her job title. As a newborn and family photographer, a business coach and educator, a podcast host, a wife, and a mama, Brittnie shares the vision for her planner, how Sara's copy helped the project come together and feel real, and what it's like to have a planner out in the world.

- Brittnie's heart for creating the Capture the Chaos planner

- Trusting her vision by hiring Sara to write the copy

- Why Brittnie created a printed paper planner and a digital version

- What the future looks like for the Capture the Chaos planner

🎙️ MEET BRITTNIE RENEE:

Brittnie is a photographer, podcast host, educator, and business coach who’s passionate about helping busy photographers fulfill their calling without feeling perpetually overwhelmed. It’s her goal to help clients like you define a plan to run your photography business in 15 hours per week or less, all while booking more of your dream photography clients and finding balance in your life.

📚 MENTIONED IN THIS EPISODE:

✨ Capture the Chaos Planner: https://brittnierenee.com/planner-collection

⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS

https://podcasts.apple.com/us/podcast/copywriter-on-call/id1675583578

⭐SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY

https://open.spotify.com/show/34JSQze17ISQs83SDpIQ6U?si=f5292021ae7b4792&nd=1

CONNECT WITH SARA:

🌐 Website: https://whatsarasaid.com/

📸 Instagram: https://www.instagram.com/hellosaragillis/

🎥 YouTube: https://www.youtube.com/@hellosaragillis