Copywriter on Call®

Your photography website SEO could be the difference between being booked out and waiting for your next client to appear. 

Your dream photography clients are opening up Google and are searching for someone just like you, my friend. 

But if your photography website SEO isn’t optimized, those dreamy clients may never make their way to your website. 

That’s why website SEO copywriter, Erin Ollila, is joining me today to talk about how to optimize your photography website SEO so your website can rank higher and serve your dream clients who are searching for YOU.

We’re breaking down SEO in ways that make it feel way less intimidating. Get ready to feel confident that you can tap into SEO to attract more clients to your website! 

07:24 —  SEO Is Simply How We Search and Find What We Want Online

14:26 — Understanding the Key Words and Phrases Your Clients Would Use to Find Your Business

19:53 — Why photographers should be using SEO to attract more dream clients

23:48— You don't have to fear being stuck with one niche with SEO 

28:24— Where to start with SEO to get the results you're looking for

34:44 — The biggest challenge photographers face with standing out and attracting clients

36:48— How photographers should be naming their images on their website

44:09 — Why you should make your website accessible 

47:44 — What results you can expect from SEO

53:37 — How to simplify SEO with a checklist that will get you started

📚MENTIONED IN THIS EPISODE

• Get the Website SEO Checklist https://erinollila.com/copywriter-on-call 

👋 CONNECT WITH ERIN OLLILA (SHE/HER)

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction. Erin is a geek for SEO and all things content marketing. She graduated from Fairfield University with an M.F.A. in Creative Writing and now hosts the Talk Copy to Me podcast.

Reach out to her on Instagram at @ErinOllila, or visit her website https://erinollila.com

—

JOIN US INSIDE WORDS THAT CLICK

If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work.

As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course

Join us inside Words that Click!

—

From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.

VIP Days

—

🌐 Website

📸 Instagram

🎥 YouTube

Mentioned in this episode:

VIP Days

Kelly Wollman is a graphic designer who knows how to use visuals to make businesses connect with their clients.

But, she was struggling to find the words that could convey the same quality of messaging that her visual designs could. 

After working on the branding and design for my group coaching program, Storysale, where creatives learn to market their magic through the power of words,  Kelly realized that was exactly what she was needing to have words that match the quality of her brand. 

Here, Kelly shares what it was like working on the written side of her business and uncovering the heart of her story and how she now feels confident marketing her magic on her website, social and emails. 

05:32 — Writing website copy that makes you proud to share your work and feel fully seen by potential clients

09:02 — How to set prices for your services that reflect the skill and value you offer your clients

12:07 — Why creative business owners need SEO 

14:00 — Finding ways to be effective and creative with email marketing

17:30 — Hiring a coach for the first time in six years of business

19:13 — How having copy that reflects your personality helps you show up in your business

JOIN THE STORYSALE WAITLIST 

If you're tired of playing it safe with your marketing, charging less than your service is worth, and feeling alone and uninspired in your work, Storysale is for you.

https://whatsarasaid.com/waitlist

👋 CONNECT WITH KELLY WOLLMAN 

With Midwest roots and a Main Street heart, Kelly Wollman designs custom brands for business owners in South Dakota and nationwide. Kelly's passion is to help entrepreneurs tell the story behind their work and stay on brand, marketing their business with confidence and ease. When she's not designing at her office in Bonesteel, she's usually found exploring the outdoors with her family, sipping an iced coffee with friends, or volunteering time in her community.

Website: https://www.becreativedesignco.com/

—

JOIN US INSIDE WORDS THAT CLICK

If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work.

As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course

Join us inside Words that Click!

—

From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.

VIP Days

—

🌐 Website

📸 Instagram

🎥 YouTube

Mentioned in this episode:

VIP Days

Too many creatives fear that systems will make their business feel cold and or like a robot.

But the right approach to your systems can create a high-touch and warm experience for your clients that allows them to feel taken care of personally while giving you the capacity to go above and beyond in other areas. 

Sarah Potts, the owner of a virtual assistant agency, shares how you can create systems and delegate in a way that allows you to bring authenticity to every client touchpoint while also giving you the capacity to serve more deeply and sustain the energy you need to run your business long-term.  

02:36 — The decision to move from solopreneur to hiring team members while maintaining the personal connection 

04:25 — Why creatives should hire a virtual assistant

05:31 — How you can use the right systems to create a more premium service 

08:16 — How to infuse personality and authenticity into automation and systems

14:48 — Why not delegating and systematizing is preventing you from showing up as the full creative you area

19:40 — A sustainable business isn’t just profitability — it’s sustaining your level of output

21:47 — How to know what to delegate first (or next) and how to effectively delegate it

👋 CONNECT WITH SARAH POTTS (SHE/HER)

Sarah Potts (she/her) believes in the power of partnership. In 2014, she founded Joyfully Organized, a strategic team of virtual assistants based in Raleigh, NC and serving clients nationwide. Through her practice, Sarah is an operations consultant and virtual assistant to photographers, coaches, and creative business owners who need both strategy and support to delegate the details. Having partnered with more than 100 clients to simplify their businesses, she loves helping business owners find the time to live and grow with joy. She finds her balance through adventuring outdoors with her family, on the water, and around the world. In fact, she’s only got one continent left until she’s been to all 7!

Get the Delegation Guide: https://www.joyfullyorganized.com/delegation

—

JOIN US INSIDE WORDS THAT CLICK

If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work.

As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course

Join us inside Words that Click!

—

From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.

VIP Days

—

🌐 Website

📸 Instagram

🎥 YouTube

Mentioned in this episode:

VIP Days

When we start our business, we tend to follow a lot of “rules” from others who have had success. 

That might work for some things or to a certain point in your business, but it often leaves us with a generic brand that doesn’t tell our clients much about who we are and why they would want to work with us, especially compared to the dozens of other options available to them. 

Deanna Seymour, a graphic designer, joins me in this episode to share why breaking the “rules” will be the very thing that grows your business, how to bring your personality to your brand visuals, and the role that your visuals play in how confidently (and consistently) you show up online. 

04:14 — How Deanna transitioned from teaching to running a creative business

07:58 — It’s not just your portfolio that matters, your personality matters too 

11:23 — How to use your visuals to stand out and showcase your personality 

15:57 — Is doing what you’re “supposed to” or focusing on “being professional” working or you? 

20:36 — The importance of creating small moments to connect personally 

25:31 — Your uniqueness is what attracts your ideal client 

30:07 — Outside-of-the-box products and marketing that Deanna created to shed the “shoulds” and embrace who she is (even if it goes against the “rules”) 

CONNECT WITH DEANNA

As the host of the podcast Big Fun Content, Deanna Seymour understands the power of creativity, fun, and lettin' your freak flag fly when it comes to marketing your business. She’s your right hand ma’am when it comes to bold graphic design and lively content creation.

With a mix of humor, empathy, and real talk, Deanna helps you feel more comfortable in your own skin so you can actually have fun with your content and connect with your perfect-fit clients.

When she’s not recording a new podcast episode or working with clients, she’s probably making GIFs, hangin’ with her fam, or sneaking in some Real Housewives!

Website: https://deannaseymour.com/

Instagram: https://www.instagram.com/thedeannaseymour/

—

JOIN US INSIDE WORDS THAT CLICK

If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work.

As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course

Join us inside Words that Click!

—

From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.

VIP Days

—

🌐 Website

📸 Instagram

🎥 YouTube

Mentioned in this episode:

Quiz

Choosing to outsource in your business or life can feel intimidating or even risky at times. 

But I've got to tell you, some of the best things have happened in my business and in my life when I've stopped doing it all alone. 

If you've never outsourced either in your personal life or in your business, I want to share a few clues that it might be time to consider asking for help.

I hope this episode encourages you to consider what your life or your business could look like if you delegate tasks to the talented, capable people that are out there.

00:52 — Increase your capacity during busy season 

02:41 — Get the guidance and support you need to scale 

03:41 — How outsourcing, even as an expense, can actually create more profit 

04:00 — Get extra support to run a great promotion (especially for Black Friday) 

04:30 — Why you shouldn’t run big promotions alone 

07:03 — How to break through a plateau 

MENTIONED IN THIS EPISODE

• https://photosbynicolemarie.net/editing/

• https://www.empowerher.co/

• https://jadeboyd.co/

• https://www.kimdiamondwellness.com/

• https://www.nataliebdavis.com/

• https://www.theemailclub.co/

• https://sabrinagebhardt.com/

—

JOIN US INSIDE WORDS THAT CLICK

If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work.

As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course

Join us inside Words that Click!

—

From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.

VIP Days

—

🌐 Website

📸 Instagram

🎥 YouTube

Mentioned in this episode:

VIP Days

Feeling stuck on how to write your copy for your “About” page? Or wondering if your “About” page copy is actually effective? 

I've rounded up four things you should and four things you shouldn't include in the copy on your “About” page so that you can confidently know that you're connecting with your audience in the right way.

01:14 — Your “About” page isn’t about you — it’s about them

01:44 — Have an attention-grabbing headline that speaks to your ideal client

02:23 — Include a “grounding statement” that immediately connects 

03:30 — Introduce yourself with your positioning statement

04:48 — Include details about what types of clients, photography, and locations you specialize in your copy for an “About” page

05:13 — Speak to your dream client’s problems and pain points 

07:02 — Sprinkle “good new statements” into your “About” page copy

07:31 — Include fun facts that allow your prospects to get to know you in a specific way 

08:28 — Ensure the details you’re sharing about you are relevant to why someone would choose to work with you

09:31 — Remove any industry jargon and simplify it 

10:20 — Don’t include your entire life story — only the details that matter

11:25 — Make sure you’re “showing” more than you’re “telling” 

🖊️ 3 STEPS YOU NEED TO CRAFT AN EFFECTIVE ‘ABOUT ME’ WEBSITE PAGE

https://view.flodesk.com/pages/609483118268590e87ab104f

—

JOIN US INSIDE WORDS THAT CLICK

If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work.

As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course

Join us inside Words that Click!

—

From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.

VIP Days

—

🌐 Website

📸 Instagram

🎥 YouTube

Shannon Vondy, AKA Mrs. Vondy, sent one email and generated $2,600 for her wedding photography business in 2020 amidst the height of the pandemic. 

A few months later, she did it again and brought in $1,400. By the end of that year, email brought in an extra $13,000 in revenue for her. 

Needless to say, she was sold and knew she had to support other small business owners in taking that leap to email their list, build a deeper connection with their audience, and ultimately increase their clients and sales. 

In this bonus episode, Shannon shares the first steps to getting started with email marketing as a creative or photographer and highlights a few of the valuable tools that can support you with developing the skill. 

01:23 — How one email generated $2,600 on a print sale for her wedding photography clients and $13,000 for her first year using email 

04:25 — Taking an “it’s just an email” approach

06:46 — How to use email to show your personality and connect with your clients 

07:57 — What to do when your email list isn’t engaged

11:48 — How service-based business owners can use email to close more clients

15:57 — How to be consistent with emailing your list 

17:45 — Prompts versus templates

24:00 — Making templates on brand for you 

25:44 — Structure allows creative juices to flow

26:57 — How to get started with email 

🛍️ SHOP THE EMAIL CLUB 

Get $25 off almost anything in The Email Club template shop: COPYONCALL

https://www.theemailclub.co

💌 GET A FREE WELCOME EMAIL 

https://www.theemailclub.co/free-email-template-coc

CONNECT WITH SHANNON AKA MRS. VONDY

Shannon aka Mrs. Vondy, is your friendly neighborhood email obsessed marketer & strategist. She offers done for you email services for busy biz owners and done WITH you services via the Email Club Membership and Email Template Shop.

After running a successful photography business for 13 years and growing her email agency to 6 figures in less than 2 years, Shannon also coaches business owners on how to book better clients and run more successful, profitable businesses!

When she’s not dreaming up emails, or coaching biz owners, Shannon’s likely binging Netflix while snuggled up with her hubby and her two rescue huskies.

https://www.instagram.com/mrs.vondy

—

JOIN US INSIDE WORDS THAT CLICK

If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work.

As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course

Join us inside Words that Click!

—

From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.

VIP Days

—

🌐 Website

📸 Instagram

🎥 YouTube

As a photographer, serving your clients isn’t just about providing a seamless client experience — you’re creating and capturing memories of some of the most special times in your clients’ lives. 

Tara Cieszynski is a professional photographer specializing in newborns, maternity, and families who has designed a deeply thoughtful, full-service experience for her clients. 

But her digital client experience wasn’t conveying the same warmth and thoughtfulness to best prepare her clients for her sessions. 

Together, we crafted messaging for Tara’s entire automated client experience to help her personality come through and prioritize the right information to be delivered at the right moment in her client journey. This project made it possible for her clients to show up for their sessions feeling comfortable, prepared, and present to enjoy the moment with their baby or family. 

01:37 — How healing from grief lead Tara to become a photographer

04:06 — The importance of having automated emails to book dream clients and save you time 

07:19 — Why the right information infused with your personality creates photography session clients rave about

08:57 — Understand the types of details that showcase who you are and provide your clients with what they want and need to feel comfortable with you

10:18 — Client experience isn’t just about the process — it shapes their memories of such a special time 

12:38 — How to authentically connect with prospects and clients in her content

14:45 — How Tara plans to preparing to make the most out of the holiday busy season 

👋CONNECT WITH TARA 

Tara Cieszynski is a professional photographer specializing in newborns, maternity, and families. As a wife and a mama of two children earthside and one in heaven, Tara is passionate about capturing the moments and details that matter most in photo and video for her clients. Based in Cedarburg, WI, Tara is also an affiliated photographer with Now I Lay Me Down to Sleep, a non-profit that provides remembrance photography for babies who left our world too soon.

Website: https://tarafayphotography.com/

Facebook: https://www.facebook.com/tarafayphotography

Instagram: https://www.instagram.com/tarafayphotography/

—

JOIN US INSIDE WORDS THAT CLICK

If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work.

As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course

Join us inside Words that Click!

—

From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.

VIP Days

—

🌐 Website

📸 Instagram

🎥 YouTube

The word-magic that you deploy on your photography website is often what gets a buyer to choose you over someone else. 

As someone that works with photographers and female creatives on the regular to create word-magic for their photography website copy, I have a front-row seat to a lot of website copy mistakes. 

Here, I’m sharing the five creative and photography website copy mistakes I see, so you can stop making them in favor of moving the needle on leveling up your copy and attracting your dreamiest clients. 

03:07 — Why the minimalistic approach to copy isn’t helping you (and why your photos can’t do all of the work) 

04:43 — How to get more of the right leads with an FAQ section

06:15 — Are you overlooking the obvious information your dream clients need? 

07:52 — The easiest way for your clients to take the action you want them to take

09:09 — Don’t make your “About” page all about you — it’s all about your client

Mentioned in this episode:

VIP Days

After 15 years in business, Brittnie Renee, a newborn family photographer and one of my clients, knew exactly who her dream client was and what she needed to say to communicate the value of her offers. 

But, doing that in a way that highlighted her personality and allowed her to show up authentically was proving to be more challenging, and she knew that connection with her potential clients was a missing piece of achieving her first six-figure year. 

Tune in to see the Polish Process Brittnie and I collaborated on to infuse her personality and authenticity into her copy and how those changes supported her first six-figure year. 

We get into:

• Why Brittnie stopped showing up polished and professional 
• How bringing more mom “realness” to her brand has impacted her business
• How the Polish Process supported 6-figure results
• What the collaboration process looked like to shape authentic and effective copy 
• The importance of creating and refining your offers through a copywriting lens 
• Why you need to know your brand and your ideal client to show up authentically 

CONNECT WITH BRITTNIE 

Brittnie is a photographer and a business coach who’s passionate about helping busy photographers fulfill their calling without feeling perpetually overwhelmed. It’s her goal to help her clients define a plan to communicate their mission, so that you can book more of your dream photography clients and find balance in your life.

Website

Brittnie's Instagram

—

JOIN US INSIDE WORDS THAT CLICK

If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work.

As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course

Join us inside Words that Click!

—

From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.

VIP Days

—

🌐 Website

📸 Instagram

🎥 YouTube

Mentioned in this episode:

VIP Days