BRAVE COMMERCE

Coty’s Kevin Shapiro on the latest beauty trends & innovating your strategies toward what the consumers want


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Kevin Shapiro, Senior Vice President of US Marketing, Consumer Beauty at Coty, discusses the latest trends in the beauty industry today, including overall wellness, self-care and skincare. He also shares how their strategies have innovated toward a more digital world, with new developments in A.I. & omni-channel. Lastly, he touches on aging down their traditional, iconic brands by amplifying younger consumers on TikTok & creating products that fit their needs. 


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BRAVE COMMERCEBy Adweek

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