
Sign up to save your podcasts
Or


Kevin Shapiro, Senior Vice President of US Marketing, Consumer Beauty at Coty, discusses the latest trends in the beauty industry today, including overall wellness, self-care and skincare. He also shares how their strategies have innovated toward a more digital world, with new developments in A.I. & omni-channel. Lastly, he touches on aging down their traditional, iconic brands by amplifying younger consumers on TikTok & creating products that fit their needs.
Hosted on Acast. See acast.com/privacy for more information.
By Adweek4.9
109109 ratings
Kevin Shapiro, Senior Vice President of US Marketing, Consumer Beauty at Coty, discusses the latest trends in the beauty industry today, including overall wellness, self-care and skincare. He also shares how their strategies have innovated toward a more digital world, with new developments in A.I. & omni-channel. Lastly, he touches on aging down their traditional, iconic brands by amplifying younger consumers on TikTok & creating products that fit their needs.
Hosted on Acast. See acast.com/privacy for more information.

32,129 Listeners

30,646 Listeners

1,719 Listeners

4,358 Listeners

9,500 Listeners

1,836 Listeners

30,226 Listeners

155 Listeners

112,539 Listeners

122 Listeners

350 Listeners

6,093 Listeners

2,646 Listeners

5,493 Listeners

9,907 Listeners

128 Listeners

16,043 Listeners

16 Listeners

55 Listeners

1,339 Listeners

10 Listeners

4 Listeners

2 Listeners

0 Listeners

5 Listeners

4 Listeners

5 Listeners