Counsel Cast

In this episode, Tonya Eberhart joins me to talk about leveraging branding to supercharge your client reviews. We touch on positioning, messaging and understanding how to serve your clients deeply.

Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars, author of four books on personal branding and host of the Be Bold Branding Podcast. Tonya’s humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That’s when she realized the power that personal branding has on a business. 

Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm comprising a book series, speaking series, and personal branding program that is designed to help authors, podcasters, speakers, coaches, and business owners differentiate themselves.

Tonya gives listeners actionable tips on:

Resources mentioned in this episode:

• Age Well and Feel Great by Al Lyman

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In this episode, Jennifer Forester joins me to discuss marketing strategies to help build and create strong connections with your ideal clients.

As a business development coach, Jennifer Forester helps lawyers avoid random acts of marketing. Drawing on 20+ years in legal marketing, she partners with clients to design mindsets, systems, and strategies for professional growth and personal wellness. Jen promotes the power of “social fitness” to enrich mind/body health through stronger relationships. 

Jen gives listeners actionable tips on:

Resources mentioned in this episode:

• Showing Up by Jen Marr

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In this episode, Jon Weberg joins me to talk about website performance and how to optimize yours for massive growth, speed and profitability.

He shares the key areas to focus on, such as forms and website copy, and how to ensure you’re spending your time in your revenue generating activities, to ultimately produce more leads through your landing pages, and ultimately convert your visitors into paying clients.

Jon is an American entrepreneur, top 1% growth consultant, & business master. After becoming a 2X self-published author, running 3 separate businesses, and speaking in front of global audiences - his wealth of actionable knowledge is impacting the masses.

Jon gives listeners actionable tips on:

Resources mentioned in this episode:

• Unlimited Power by Tony Robbins

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In this episode, Mandy Hoskinson joins me to talk about different social media platforms and how to leverage them to connect deeply with your audience.

Mandy Hoskinson owns Zolay, a social media agency that gives away 20% of their work for free. Additionally, she is the President of the Social Media Club of Los Angeles, avid traveler and overall lover of all things tech and art.

Mandy gives listeners actionable tips on:

Resources mentioned in this episode:

• Positioning by Al Ries

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In this episode, Jesse Ringer joins me to talk about optimizing landing pages for SEO success.

Jesse Ringer, the founder of Method and Metric, launched the company in 2017. With over 10 years of experience, Jesse has assisted business owners, entrepreneurs, and marketing teams in crafting successful SEO strategies for their respective organizations.

Jesse's dedication to progress, the fusion of creativity with data-driven approaches, and a commitment to making technology accessible to all have driven him to establish an agency that prioritizes the ethical and forward-thinking connection between data and people. Widely recognized as a creative problem solver, marketer, and entrepreneur, Jesse has a track record of assembling high-performing teams and achieving remarkable outcomes.

In today's rapidly evolving business landscape, characterized by digital transformation and the convenience of online shopping for consumers, there is an increasing demand for businesses to establish a strong online presence. This is precisely where Jesse specializes in helping companies uncover the formula for generating not only increased website traffic but, more importantly, higher revenue.

Jesse gives listeners actionable tips on:

Resources mentioned in this episode:

• Living in Data by Jer Thorp

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In this episode, Ross McDaniel shares his insights on growing your firm through local SEO.

Ross McDaniel is a dynamic strategist with a rich history of amplifying both local stores and mega brands. Ross is an advocate for the prosperity of local businesses, believing they are the heart and soul of thriving communities.

As the founder of Fencepost and the Local Growth Formula, Ross connects quality home service businesses with the best customers. His mission? Foster community growth by championing local service providers and helping the best customers find them. Ross McDaniel, not just a strategist, but a community ally.

Ross gives listeners actionable tips on:

Resources mentioned in this episode:

• From Poop to Gold by Chris Jones

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In this episode, Marcus Ohanesian joins me to teach lawyers and law firms how to reduce the visual strain of cluttered websites.

Meet Marcus, the proud owner of Perfect Evolution, a seasoned branding and web designer who's equally passionate about sipping craft beer, savoring coffee, and relishing sandwiches. With extensive experience in the realm of visual design and project management, Marcus specializes in crafting polished, captivating, and informative design journeys tailored for small enterprises.

Marcus possesses the unique skill of transforming your ideas into reality, working in close partnership with you to encapsulate your distinct visual identity. Every project undertaken by Perfect Evolution reflects the culmination of Marcus's creative prowess and technical finesse, honed over two decades of immersion in the world of visual marketing.

This rich experience empowers their clients to shine through arresting design, garnering attention from a wider audience of potential customers.

Marcus gives listeners actionable tips on:

Resources mentioned in this episode:

• Stories that Stick by Kindra Hall

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In this episode, Matthew Stafford joins me to talk about SEO, and we dig deep to uncover how it works beyond traffic.

Matthew Stafford is the CEO and Owner of Build Grow Scale and the mad scientist behind the data and development of BGS’s Revenue Optimization TM system. 

He has a keen eye for impediments in the customer journey, is excellent at interpreting data to find diamonds in the rough, and can see things from a business owner’s perspective, having run his own companies for the past 27 years. 

Although he won’t tell you himself, he is known as the top Shopify optimization expert in the game, with nearly a billion dollars worth of data over the last ten years alone. 

He spends a ton of time turning people away. But we are excited to have him here to share the wins and, more importantly, some of the losses from all this data. 

Matthew gives listeners actionable tips on:

Resources mentioned in this episode:

• 10x is Easier than 2x by Dan Sullivan

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In this episode, Jessica Aries joins me to talk about social media growth hacks and how lawyers can leverage the digital space, master the right platform for them, and create massive impact with their clients.

Jessica is a lawyer turned digital marketer who helps lawyers simplify their digital marketing to build consistent visibility and profitable practice. 

A former in-house legal marketer at some of the largest and fastest-growing firms in the world, Jessica understands the pressures lawyers face and strives to help them perfect their digital presence to build relationships, develop new opportunities, and transform their approach to marketing in an easy and approachable way. 

Jessica gives listeners actionable tips on:

Resources mentioned in this episode:

• Tomorrow’s Lawyers by Richard Susskind

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In this episode, Dr. Kai-Markus Müller joins me to discuss and understand the psychology behind pricing models and pricing structure, and how to better frame legal fees.

Kai-Markus Mueller is a Professor of Consumer Behaviour at HFU Business School of Furtwangen University in Schwenningen, Germany, and Director of Pricing Research at Neurensics, Amsterdam. He previously founded and ran a start-up where he developed NeuroPricing™, a suite of neurotechnology-based methods to measure and model the optimal price – meanwhile acquired by Neurensics. Before, Kai gained experience both as a neurophysiologist at the US government and as a strategy consultant with an international management consultancy. He holds a PhD in neuroscience. 

His work has been featured by the BBC, Forbes, Businessweek, ZDF, Der Spiegel and many more. His latest milestone is a book co-authored by top sales expert Gaby Rehbock titled “The Invisible Game – The Secrets and the Science of Winning Minds and Winning Deals”.

Kai-Markus gives listeners actionable tips on:

Resources mentioned in this episode:

• Noise by Daniel Kahneman

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