Counsel Cast

In this episode, Frank Mendoza joins me to talk about the next big thing in AI marketing. 

While this is a newer technology to the masses, it has in fact been around for a long time. We speak about current trends, how to leverage AI to help you, as well as pitfalls to avoid to ensure you’re remaining ethical.

Frank Mendoza is a highly respected and award-winning analytics leader with over 20 years of experience in Strategy, Customer Experience and Data Science. He is the founder of Catalytics, a service company that helps Fortune 500 companies like Nike, Kelloggs, Keurig Dr Pepper, and Jim Beam to execute actionable AI and Data Analytics strategies to solve their toughest business challenges. Frank holds a B.S. in Mechanical Engineering and an Executive MBA from The University of Texas at Austin.

Frank gives listeners actionable tips on:

Resources mentioned in this episode:

• The Art of Thinking Like a Data Scientist by William Schmerzo

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In this episode, Clay Vaughan joins me to discuss video content – how to create it, best practices, and how to maximize your ROI.

Clay Vaughan is an entrepreneur and business growth strategist who believes in the power of service. He founded his first business, Good Agency (formerly Reverent Media), nearly 15 years ago to bring integrity to the marketing industry and support businesses in reaching their full potential. Launched as Reverent Media, Clay's vision was to create a company that serves its clients with honesty and transparency. Rebranding to Good Agency in 2023 reinforced that commitment, focusing on tailored marketing guidance and execution that genuinely benefits its clients.

In 2022, Clay had a successful multi-million dollar exit from two of his content creation businesses, providing an opportunity to invest further in his family, team, and community. He considers his family to be his most important mission in life. 

Clay gives listeners actionable tips on:

Resources mentioned in this episode:

• Expert Ownership by David and Jason Benham

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In this episode, Jason Rutel joins me to discuss how you can build deeper trust and credibility through website design.

Jason Rutel, a passionate storyteller and missions advocate, founded Creative Nomads in 2019 to help global missions organizations enhance donor engagement and retention through impactful communication. With a strong background in the church and Christian entertainment industry, Jason previously worked as a traveling production manager and media director for renowned comedian Michael Jr.

His passion for missions has led him to collaborate with organizations in Laos, Cambodia, Thailand, Vietnam, Nepal, Guatemala, the United Kingdom, and Papua New Guinea. Jason holds a Bachelor's degree in Communications, with a minor in Intercultural Studies, from Southwestern Assemblies of God in Waxahachie, Texas.

As the driving force behind Creative Nomads, Jason leverages his expertise in web design, videography, and branding to empower mission-focused organizations to communicate their message and champion their cause effectively.

Jason gives listeners actionable tips on:

Resources mentioned in this episode:

• Marketing Made Simple by Donald Miller

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In this episode, Tyler Pigott joins me to discuss how you can level up your website as a lawyer and law firm. 

From building IT and creative teams for a biotech startup to developing and launching a national beverage product, Tyler's background is in creating things that just work.

As CEO of Lone Fir, his favorite task is to cheer on others — whether it’s his employees, fellow agency owners or clients.

Tyler gives listeners actionable tips on:

Resources mentioned in this episode:

• Who not How by Dan Sullivan

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In this episode, Ely Delaney joins me to talk about the follow up formula, and how to turn leads into cases.

He takes us through his strategic system for client retention, as well as maximizing cases once they’re closed.

Ely Delaney is your Automated Systems Strategist and is also known as “The People Whisperer”. 

He’s the creator of The Follow Up Rockstar System, teaching entrepreneurs how to go from surviving to thriving in any economy through the art and science of building strong relationships and following up for LIFE.

He’s an Amazon bestseller with his two books “Marketing Tidbits” and “Networking Tidbits”

With a passion for connecting people, his best-selling training course “Networking Like A Rockstar” has over 1389 students registered globally. Ely helps speakers, authors, and coaches automate their follow-up to grow their business without having to have an MBA from MIT.

He’s the guy to help you build a 24/7 automated system and turn you into a Follow-Up Rockstar!

Ely gives listeners actionable tips on:

Resources mentioned in this episode:

• Me, Inc. by Gene Simmons

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In this episode, Gordon Firemark joins me to discuss podcasting and the law, and how to avoid legal pitfalls. 

Gordon Firemark helps creatives, artists, entrepreneurs and others achieve the dream of getting their messages out and making a meaningful impact with their craft. He has practiced media, entertainment and business law since 1992. His practice covers film, television, theater, publishing and digital media as well as copyrights, trademarks, trade secrets and business structures and formations. 

Often referred to as The Podcast Lawyer™, Gordon is a podcaster as well as a lawyer for creators. He’s been producing and hosting the Entertainment Law Update podcast since 2009. And more recently a livestream and podcast entitled “Legit Podcast Pro” Gordon is also the author of the Podcast, Blog & New Media Producer’’s Legal Survival Guide and creator of several online courses for creatives and entrepreneurs. 

His undergraduate degree in radio, television and film and experience in live theater production informs his thinking about all things legal. In addition to his busy law practice, he teaches Entertainment Law at Columbia College Hollywood and Intellectual Property and Media Law at Fashion Institute of Design and Merchandising.

Gordon gives listeners actionable tips on:

Resources mentioned in this episode:

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In this episode, Jesse Stein joins me to discuss the latest content marketing hacks, and the best practices when it comes to gaining market share in the digital space.

Jesse has founded, operated and sold multiple online ventures. Jesse started SportsMemorabilia.com, growing it from a raw domain into the world’s biggest autograph store and a Top 500 Internet Retailer. 

Jesse is also Founder & CEO of DietSpotlight.com, a nutrition website with more than 130 million visitors and an Inc 5000 fastest-growing company in 2018. Jesse also purchased, developed and sold category-defining domain names, including Hobbies.com, Boating.com, Yachting.com and Biking.com. 

Before that, Jesse was Co-Founder and CEO of Soho Digital, a $32M digital agency with 200+ clients. He sold Soho Digital to a portfolio company of Insight Venture Partners. 

Jesse is an angel investor in Integral Ad Science, TMRW, Dstillery, Data.world, SKTCHY, Blanket and WhereBy.Us. Jesse holds an MBA from The Wharton School, an MA in International Studies from the University of Pennsylvania’s Lauder Institute and a BA, with Honors, in Sociology and Asian Studies from UC Santa Barbara and Sophia University in Tokyo.

Jesse gives listeners actionable tips on:

Resources mentioned in this episode:

• The Road Less Traveled by M. Scott Peck

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In this episode, Hemant Varshney joins me to discuss client retention; what it is, why it’s important, and tips to help you create an environment that fosters a growing client relationship.

For over 14 years, Hemant has played a pivotal role in all aspects of digital marketing. Starting out as a media manager, he continued on to become a consultant, Head of Growth, and executive at a hyper-growth agency, managing a team of 30+. Outside of work, Hemant loves to travel and has been to more than 45 countries (and counting).

Hemant gives listeners actionable tips on:

Resources mentioned in this episode:

• Principles by Ray Dalio

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In this episode, Stephanie Riel joins me to discuss the science of branding and its impact on your firm.

We talk about what branding means, the opportunities you have as a lawyer and a firm to align your brand with your ideal clients, and how to define what your brand is overall.

Stephanie Riel is a brand strategist and marketing consultant and the founder of RielDeal® Brands. Stephanie started her first business at the age of 22 - before she had even graduated college. Since starting that first business, she has spent more than a decade supporting everyone from small business to Fortune 10 companies in the e-commerce, health and wellness, technology, real estate, fitness, beauty, and retail industries build and grow their businesses by crafting marketing strategy that drives visibility, generates leads and nurtures those leads to convert. 

In her personal time she enjoys taking vacations to the beach, focusing on personal development and wellness, and soaking up every special moment with her dog Teddy the Schnoodle.

Stephanie gives listeners actionable tips on:

Resources mentioned in this episode:

• Evolve Your Brain by Joe Dispenza

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In this episode, Adam Sinkus joins me to discuss how to get more leads from your website.

He also shares key information you may be missing from your current website, and suggestions and strategies to optimize your pages, marketing strategy, and overall lead generation.

Getting to the bottom of a challenge is what Adam does best. He is a passionate and creative problem solver with more than a decade of experience in Marketing, Operations, Customer Journeys, and Training. Adam has worked with some of the largest companies in the US in Technology, Health Insurance, Transportation, and Logistics.

Adam gives listeners actionable tips on:

Resources mentioned in this episode:

• Youtility by Jay Baer

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