Counsel Cast

With the rising attacks on cybersecurity, AI technology evolving, and significant advances to our technology, why do you need to be secure with technology?

And better yet, HOW do you do it?

Keith Conrad joins me on Counsel Cast this week to discuss the ways in which we can become safer and more secure with technology. 

Keith is a recovering Washington insider who has been at the forefront of aligned business transitioning for legal operations. He worked in Washington DC as a Strategic Legal Business Consultant and Transition Specialist for more than two decades. His clients include multinational AmLaw firms and government regulatory and intelligence agencies. 

He left Washington to help smaller law firms become more efficient, competitive, and profitable. His legal and regulatory experience means that he doesn't just know the buzzwords; he understands the business of law. 

Keith has acquired a depth of expertise in the business of small law firms, which gives him a rare insight into streamlining performance and moving firms away from inefficient “siloed” legal operations. He specializes in translating complex legal processes and technology into efficient and highly effective law firm operational strategies and capturing business value via strategic performance. He cost-effectively transitions legal operations, the legal value dialog, and the lawyer/client/staff relationship.

Keith gives listeners actionable tips on:

Resources mentioned in this episode:

• The Small Firm Roadmap by Aaron Street

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Why does your website need maintenance?

Do you take the time to look at your website every few months or at least once per year to make sure your terms and conditions are still relevant, your site is safe, and everything is running smoothly?

We’re talking about exactly why this is so important on the podcast today with David Forman.

We joke that David was writing code in the womb, but the truth isn’t that far off. He started building websites in middle school, before the internet was even a thing. Even while he was pursuing other career paths, that passion never subsided. 

Though he had a full-time job in retail, David started and ran Clarity Creative Group on nights and weekends. After attending a Coding Boot Camp at the University of Central Florida, David was inspired to jump into digital marketing full-time and that’s when Clarity really took off! 

Today, David’s focus is no longer on SKUs or holiday displays, but on helping small- and mid-sized businesses grow through digital marketing. David’s unique skill allows him to identify and jump on new opportunities. It’s tough to keep up in a world of constantly changing algorithms and standards, but he manages it flawlessly.

David gives listeners actionable tips on:

Resources mentioned in this episode:

• The Four Agreements by Don Miguel Ruiz

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AI is one of the hottest topics in digital marketing and content creation at the moment – and deservedly so. There is so much power in the technology and what it’s capable of, and it can bring you a lot of ease to your firm.

But will it replace traditional jobs? Is it still necessary to hire out certain roles?

And how can you leverage this AI technology as part of your marketing strategy? How do you identify where in your content creation process makes the most sense to use AI?

Joining me for this conversation is Simon Kingsnorth. Simon is a global marketing expert and best selling author. He is also a keynote speaker and CEO of SK, a global strategic marketing agency.

If you’ve been wanting to test out AI and realize its power within your own practice, you will take away a ton of value from our conversation.

Simon gives listeners actionable tips on:

Resources mentioned in this episode:

• Sustainable Marketing by Michelle Carville

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Why does email marketing work for law firms? And is it truly necessary to have an email marketing funnel set up?

Joining me for this conversation is Jeff Felten, and we dive in to why you need email marketing for your firm, and how to leverage it in many scenarios – from onboarding, to closing a case.

As you’ll hear in our conversation, email marketing is an extension of who you are as a person, with the goal of warming up your lead pool and converting them into buyers.

Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages.

Jeff gives listeners actionable tips on:

Resources mentioned in this episode:

• Obviously Awesome by April Dunford

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How can a law firm grow with systems? Which systems are necessary when it comes to scaling your business?

Joining me for this conversation is Mitch Beinhaker, who explains why lawyers should consider setting up systems within their firms, and how to do so in a way that is sustainable and supports their reputation and continued growth.

Mitchell C. Beinhaker, Esq. is a business lawyer and estates attorney who runs a solo legal & consulting practice representing business owners, entrepreneurs, executives, and professionals. Through his 29+ years of experience, Mitchell has handled business development, marketing, firm management, along with business transactional work for clients of the firm. 

He has extensive experience with corporate governance, commercial transactions, real estate, and risk analysis. Using his years of practical experience, he drafts contracts, negotiates purchases, and can manage outside counsel for any corporate situation. For business owners and executives, he creates and implements estate plans, along with succession plans to help companies continue for future generations.

Mitch gives listeners actionable tips on:

Resources mentioned in this episode:

• The Referral of a Lifetime by Tim Templeton

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What is a holistic SEO strategy? And how do you leverage Google to boost your SEO while using current strategies and technologies?

Joining me for this conversation is Gert Mellak, the founder and CEO of SEOLeverage.com - an SEO agency that helps course creators, coaches and e-commerce sites grow their SEO in a conversion-focused way. 

Gert is also the author of the book “The ERICA Framework”, in which he describes his consistent, conversion-driven way of approaching SEO, which has led to clients sticking to his consulting program for years, while steadily improving their results.

Gert gives listeners actionable tips on:

Resources mentioned in this episode:

• Work Less, Make More by James Schramko

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How do you manage your brand on Google? What is an SERP and why is it important?

Joining me for this conversation is Jason Barnard, the founder and CEO of Kalicube. He is also an author and digital marketer who specializes in Brand SERP optimization and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy'' for his professional work! 

Jason, aka The Brand SERP Guy, has over 2 decades of experience in digital marketing, starting in 1998 (the year Google was incorporated) with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. 

In the 1990s he was a professional musician with the Punk-Folk group The Barking Dogs. He currently plays double bass with Barcoustic (Hugo Scott, from the Barking Dogs is the singer).

Jason gives listeners actionable tips on:

Resources mentioned in this episode:

• Law Firm SEO by Jason Hennessey

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How do you reach an expanded audience, and what does it mean once you do?

Joining me for this conversation is Becky Robinson, the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. 

Since launching more than a decade ago, under Becky’s leadership, the firm has provided a wide range of services to help clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales. 

In April 2022, Becky published her first book with Berrett-Koehler Publishers titled, “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.” The book takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals effective strategies for growing an online presence. Within days of its launch, it rose to be a top-ranked Amazon hot new release best seller. 

Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University.

Becky gives listeners actionable tips on:

Resources mentioned in this episode:

• The 1-Page Marketing Plan by Allan Dib

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How do you create a 1-page marketing plan?

Is it possible to create a marketing strategy and plan that you will actually use and reference? And further, how do you change that plan as the world and industry evolves?

Joining me for this episode is Allan Dib, a serial entrepreneur, rebellious marketer and #1 bestselling author. His book The 1-Page Marketing Plan has been an international bestseller for the last four years. Allan helps businesses all over the world develop and improve their marketing capabilities using the 1-Page Marketing Plan (1PMP) framework. 

In the past Allan has started, grown and successfully exited multiple businesses in various industries. Allan grew his previous business from startup to four years later being named by Business Review Weekly (BRW) as one of Australia’s fastest growing companies.

Allan gives listeners actionable tips on:

Resources mentioned in this episode:

• Systemology by Dave Jenyns

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How do you make Pay Per Click (PPC) work for your firm?

What’s the difference between PPC, SEO and Local Ads? Can they work cohesively together or should they be used independently?

Joining me for this conversation is Ameet Khabra.

As a veteran PPC advertising specialist, Ameet has helped her clients achieve as high as a 500% increased ROI from their digital advertising campaigns. 

Her work has included managing over $4 million in ad spend for a single client, as well as providing meaningful and measurable results for startups and small businesses. Her agency (Hop Skip Media) has carved out a position as a highly-effective PPC campaign management solution provider. They take accounts from zero to hero, working from scratch as well as taking over from other firms to get results for their clients. 

Ameet gives listeners actionable tips on:

Resources mentioned in this episode:

• What We Talk About When We Talk About Love by Raymond Carver

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