Counsel Cast

In this episode, Johanna White joins me to talk about the world of branding and how to position your brand as premium vs. commodity. We discuss what branding truly means, debunking common misconceptions along the way, and provide valuable insights into Johanna’s three-step process required when starting a brand and offer guidance on how to effectively distinguish your brand from competitors.

Johanna White is an award-winning graphic designer and visual branding strategist who designs premium brand identities that create impactful first impressions. As the founder of Design By Jo Studio, she believes that if someone is the best at what they do, they deserve to look like it! For the past decade, she’s worked with everyone from individuals to Fortune 200 brands worldwide to help magnetize their dream opportunities, clients and investors, and be as delightfully expensive as they deserve to be. 

Johanna knows there’s no limit on success, and she proved it several years ago when she took life by the horns and started three companies within one year while battling a brain tumor. At a time when everyone else in her life was suggesting that she quit working and go on social security to cover medical bills, she chose to do the opposite and defy the odds. As a result, Johanna is a now a “Dreamer Extraordinaire” for top performers, elite experts, and companies who are driven to maximize their impact. 

Specializing in designing premium brand identities from start to finish, Johanna assists her clients in a large range of needs, with complete branding packages that include everything you need to show up in the world as your best. - These days, she is on a mission to help other driven founders fully capture their uniqueness, level up their legacy and embody their limitless potential. 

Johanna gives listeners actionable tips on:

Resources mentioned in this episode:

• Start by Jon Acuff

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In this episode, Ben Holland joins me to discuss quick and efficient marketing ideas to implement into your strategy immediately, without fuss.

We cover effective marketing touchpoints, solidifying a strong marketing baseline, and generating momentum with PPC campaigns, while also discovering the enduring power of offline marketing activities and techniques to engage potential clients.

After studying Gila Monsters at Arizona State University, Ben started his first company Scorpion Sweepers, a pesticide-free scorpion control company in Phoenix, Arizona. While building his business, he also worked full-time, ascending the ranks at marketing agencies in the valley. 

Ben has been lucky enough to win 14 marketing awards and has been featured on all news stations in Phoenix, Inside Edition, Animal Planet, The History Channel, Discovery Channel, the show Diry Jobs, the front page of The New York Times, and more.

Ben gives listeners actionable tips on:

Resources mentioned in this episode:

• Crucial Conversations by Joseph Grenny

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In this episode, we’re doing something a little different. Daniel Callahan joins me to discuss a case study in marketing mastery, and shares his best tips of what to do (and what not to do) that he has learned over the years.

Daniel Callahan is the owner of Callahan Consulting Group LLC and the former President and Managing Partner of California’s Premier Litigation Firm, Callahan & Blaine, headquartered in Santa Ana California. Throughout his career, Daniel J. Callahan has always been known as one of the top trial attorneys in California. His notable jury verdicts included a $934,000,000 jury verdict obtained after a three-month jury trial in a complex business dispute entitled Beckman Coulter vs. Flextronics. This unanimous verdict was the largest in California in 2003 and remains the largest in Orange County history.

Daniel gives listeners actionable tips on:

Resources mentioned in this episode:

• Man's Search for Meaning by Victor Frankl

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How can you increase your marketing ROI? 

As a lawyer, you understand the value and importance of marketing, but how does it really play into your bottom line, and the leads you bring into your firm?

Joining me for this conversation is Chris Nelson, who is the Senior Manager of Legal Marketing at CallRail, a lead intelligence platform helping businesses of all sizes turn more leads into better customers. With more than 10 years of experience marketing consumer goods and professional services, Chris is responsible for the lead intelligence platform’s Go-To-Market strategy and efforts in partnering with lawyers and law firms. 

A graduate of Syracuse University and the University of Kentucky College of Law, Chris practiced for 6 years in small and medium-sized firms before joining one of his clients as general counsel and head of HR. He subsequently moved to the business side of the company where he was given responsibility for Strategy and Marketing, including all strategic planning, business development, and marketing activities. 

Chris played a key role in the company’s efforts to build a service culture and to expand geographically and into new products. As a Marketing leader adept at driving revenue and profitability, he is energized by the opportunity to work with lawyers on growing their firms.

Chris gives listeners actionable tips on:

Resources mentioned in this episode:

• Built to Last by Jim Collins

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Have you considered a podcast for your firm? What are the pros, cons, benefits, and challenges?

While podcasting may be a lot of work, it can bring tremendous benefits and rewards to your positioning within your industry, as well as showcase you as the go-to lawyer in your niche.

Joining me for this conversation is Robert Ingalls, a recovering attorney, speaker, and the founder of LawPods, one of the first podcast production and marketing agencies for law firms. 

At LawPods, Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that build relationships and drive revenue. 

Robert speaks frequently on Podcast Marketing, Entrepreneurship, Prioritizing Mental Health, and Law Office Technology. He's also a Girl Dad, mentor, traveler, and longboard skateboarder.

Robert gives listeners actionable tips on:

Resources mentioned in this episode:

• They Ask, You Answer by Marcus Sheridan

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How does positioning yourself online bring better leads to you and to your firm?

It’s no secret that being present online is key to visibility and business growth, especially when it comes to attracting those high-quality leads you’re looking for. 

In this episode, my guest Daniel Steinberg takes us through the must-know process to qualify leads, which will ultimately add to your bottom line.

Leveraging his background in Professional Services (Ex-EY), Marketing Technology (Ex-Influitive), and Legal Technology (Ex-Clio), Daniel Steinberg is the Co-Founder, and CEO of lawbrokr™, a pre-qualification platform that helps lawyers humanize the way clients interact with their law firm.

Daniel gives listeners actionable tips on:

Resources mentioned in this episode:

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Have you ever wondered why cyberattacks are becoming more and more prevalent in today's digital age?

In this episode with Tom Kirkham, we explore the importance of law firms paying attention to cyberattacks and defining what ransomware is.

We'll dive into the consequences of becoming a victim of a ransomware attack and examine how networks are created on the dark web.

Plus, we'll provide practical tips on how to protect yourself from ransomware and how to buy and install software to keep you safe online.

We'll also discuss the significance of ongoing website maintenance and security updates and why they're essential in preventing cyberattacks from happening to you. 

Tom Kirkham, founder and CEO of IronTech Security provides cybersecurity defense systems and focuses on educating and encouraging organizations to establish a security-first environment with cybersecurity training programs for all workers to prevent successful attacks. Kirkham brings more than three decades of software design, network administration, computer security, and cybersecurity knowledge to organizations around the country. Tom is a 2x Amazon Best Seller, and his new book is titled: Hack the Rich - A Cybersecurity Parable.

Tom gives listeners actionable tips on:

Resources mentioned in this episode:

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In this episode, we will be discussing website growth, marketing budgets, the power of hiring an expert in a specific niche market, measuring gaps in your website strategy, understanding your marketing goals, and the importance of organic SEO.

First up, we will be breaking down website growth. It's important to have a clear understanding of what website growth means and how to measure it. We also talk about the expectations around what your marketing budget should be, the pitfalls of being a generalist, and how to measure gaps in your website strategy. 

Joining me for this conversation is Aaron Carpenter. Aaron is the founder of Legendary Lion Creative Agency and Mental Health Marketing. 

In 2011 Aaron founded Legendary Lion Creative Agency to help small businesses grow and succeed. Since then he has worked with hundreds of mental health clinicians and group practices worldwide to help them grow their practice with his trademarked “Private Practice Growth System”. In 2021, Aaron joined the awesome mentor team at UGURUS to provide support for growing agencies worldwide.

Aaron gives listeners actionable tips on:

Resources mentioned in this episode:

• Start with Why by Simon Sinek 

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What does every lawyer get wrong about personal branding?

In this episode, I’m joined by Chris Gensheer, a personal brand growth and content strategist, and we discuss the common misconceptions lawyers have about personal branding.

Chris shares his insights and actionable tips on what personal branding is and how it can reinforce referral marketing. He also talks about the importance of elevating authority and offers tactics to demonstrate industry authority.

For lawyers looking to transform their personal brand, Chris offers tips on positioning your personal brand, creating your own category, and monetizing your personality.

Throughout the episode, Karin and Chris explore the idea of branding when it comes to personal brand, discussing its importance and how it can impact your career as a lawyer. Tune in to Counsel Cast to learn from the experts and gain valuable insights into the world of law and counseling. Plus, stick around until the end to hear Chris' book recommendation.

Chris gives listeners actionable tips on:

Resources mentioned in this episode:

• Linchpin: Are You Indispensable?

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How do you grow your email list?

And better yet, WHY is it important for you and your firm?

In this episode with Kendra Corman, we discuss the ways in which you can leverage your email marketing to strengthen your relationship with your audience, create two-way communication, and position yourself as the subject matter expert in your industry.

We also touch on why email marketing is important, especially if your business is primarily referral-based.

Kendra has more than 15 years of experience in marketing. She has managed one of the world's most iconic brands and spends her time now helping small businesses, entrepreneurs and nonprofits create marketing plans that provide results. Her passion is email marketing as that is one of the best ways to get results.

Kendra gives listeners actionable tips on:

Resources mentioned in this episode:

• The Gap and The Gain by Dan Sullivan

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