Counsel Cast

ROI on Video: How to Create Marketing Videos That Convert with Clay Vaughan


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In this episode, Clay Vaughan joins me to discuss video content – how to create it, best practices, and how to maximize your ROI.

Clay Vaughan is an entrepreneur and business growth strategist who believes in the power of service. He founded his first business, Good Agency (formerly Reverent Media), nearly 15 years ago to bring integrity to the marketing industry and support businesses in reaching their full potential. Launched as Reverent Media, Clay's vision was to create a company that serves its clients with honesty and transparency. Rebranding to Good Agency in 2023 reinforced that commitment, focusing on tailored marketing guidance and execution that genuinely benefits its clients.

In 2022, Clay had a successful multi-million dollar exit from two of his content creation businesses, providing an opportunity to invest further in his family, team, and community. He considers his family to be his most important mission in life. 

Clay gives listeners actionable tips on:



Resources mentioned in this episode:

  • Expert Ownership by David and Jason Benham


Connect with Clay here:



Connect with me



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