Counsel Cast

How do you build a dream marketing team?

There are two components to having a successful marketing team: a Rainmaker and a Visionary.

Joining me for this conversation is Veronica Romney. Veronica is a Dream Team Architect helping online entrepreneurs dial in their human resources, develop phenomenal company cultures, and profitable bottom lines. 

She’s a former Speaker and Trainer for Tony Robbins and Dean Graziosi and the former Chief of Staff of mega-brand BossBabe. She’s no stranger to the stage and has been in the online marketing world for over 13 years, having been featured in places like Forbes, Inc, Huffpost, and more. When she’s not helping her visionary clients scale to 8-figures plus, you can find her wrangling her two man cubs in the beautiful oak trees of North Carolina.

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Listen to this episode to learn why your law firm can’t ignore website accessibility.

As we continue to advance in technology, we must always remember to create our content, documents and websites in a way that is accessible to people with disabilities. Amber sheds light on many different areas of importance when it comes to accessibility.

Amber is the CEO of Equalize Digital, Inc., a Certified B Corp specializing in WordPress accessibility, maker of the Accessibility Checker plugin, and lead organizer of the WordPress Accessibility Meetup and WP Accessibility Day conference.

Amber gives listeners actionable tips on:

Resources mentioned in this episode:

• Structured Negotiation by Laynie Feingold

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Even though we are well into 2022, it’s important to keep up with the latest social media trends. It’s why Katie Brinkley joins me on the podcast this week, to talk all about her projections for the rest of this year.

I loved Katie’s approach to social media, in that she doesn’t believe you need to hop on every and all trends.

Katie Brinkley is a Social Media Strategist and Social Audio Expert with over 18 years of experience in the social media space. She has been featured on Fox, Ticker News, Medium, Voyage Denver, and more sharing her strategies on how to gain a consistent strategy to gain new leads using social media. Katie specializes in finding the right social platforms for entrepreneurs to focus on so they can grow their online presence without the overwhelm.

Katie gives listeners actionable tips on:

Resources mentioned in this episode:

• Storybrand by Donald Miller 

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Where do initial consultation calls go wrong? Consultation calls are an important part of building your practice and firm, but are there crucial mistakes you should be aware of?

Liz Wendling joins me to talk about where most consultations go wrong, and how to fix it.

Liz is the rainmaking attorney coach and the author of The Rainmaking Mindset and Consultations That Convert. Attorneys nationwide seek Liz out when they want to discover how to maximize their business development skills and win more business. 

Liz understands the challenges that attorneys are facing when selling their legal services in today's competitive and post-Covid-19 environment. Using a straightforward and practical approach, Liz teaches attorneys the business development skills they don’t teach in law school. 

Liz gives listeners actionable tips on:

Resources mentioned in this episode:

• Consultations that Convert by Liz Wendling

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Are you building an empire or a kingdom? 

My guest, Travis Fox, shares this insightful analogy with us when it comes to building a firm that brings you fulfillment every single day.

It comes down to how you show up as the leader of the firm, and also how you stay in your integrity when things get challenging.

Dr. Travis W. Fox is an Actor, Producer, Director, Author & Keynote Speaker. He is a Hollywood veteran who has appeared on a variety of programs, including ABC's "One Life to Live," Talk Soup, The Nashville Network, Resorts Networks, and The Golf Channel.

Dr. Fox holds doctorates in both psychology and clinical hypnotherapy and is a highly regarded public speaker. To date, Dr. Fox has made over seven thousand public appearances and lectured over one million people. He is also a renowned psychological sports coach.

Travis gives listeners actionable tips on:

Resources mentioned in this episode:

• I Am That by Nisargadatta Maharaj

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How do you leverage the power of LinkedIn as a lawyer?

LinkedIn is a powerful tool when it comes to networking and establishing yourself as a thought leader. There are many great features that my guest Allison Nunes goes into in our conversation.

Allison is the Director of Global Events for LinkedIn's sales org and has been with the company since 2013. In addition to her day job at LinkedIn, she is a workshop ambassador for LinkedIn's "Rock Your Profile" program which helps members create a profile that showcases their skills, experience and accomplishments. She is a champion for helping people leverage LinkedIn, their networks and share their voice. 

Allison has 20+ years of experience in the travel, meetings, event marketing and hospitality industry. She is a frequent global traveler, a fitness enthusiast and a financial wellness advocate.

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How do you figure out what your law firm is worth? And why would you need to do so in the first place?

Whether you’re planning to retire or simply sell off your firm, there are crucial factors you need to consider before making any decisions.

In this episode, I sit down with Bharat Kanodia, who has valued over 2000 businesses and signed off on assets worth $2.6 trillion in value. 

He has appraised unique assets like the Golden Gate Bridge, Atlanta Airport, Uber, Airbnb, Yahoo!, Brooklyn Bridge, Mirage Casino LV, among many others. 

Bharat is the Founder of Veristrat, a company that helps startup founders and VCs by telling them what their companies are worth. He lives in the San Francisco Bay area with his family and enjoys sailing, golfing, skiing, and horseback riding.

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How do you avoid social media overwhelm? How do you turn your social media audience into a real community?

We’re discussing the power of social media for your firm in this episode. 

Joining me is Andréa Jones, who has built an online business committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and drained by it. 

With over 7 years experience in the game, Andréa hosts the acclaimed podcast, the Savvy Social Podcast, leads a team providing done-for-you service inside of her marketing agency that was named a Top Digital Marketing Agency in 2021, and serves over 200 students in her membership, the Savvy Social School. 

Andrea gives listeners actionable tips on:

Resources mentioned in this episode:

• Dare to Lead by Brene Brown

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What is the value of a great mentor? Why does mentorship matter for lawyers?

You may think back to your time as a junior associate and remember the specific people who impacted and helped shape your career from the beginning. Even if they didn’t know it, or if you didn’t realize it at the time, that’s a form of mentorship.

In this episode, we’re exploring why mentorship is a crucial piece when it comes to helping the next generation of lawyers grow, and I couldn’t think of anyone better to join me for this conversation than Illana Raia. 

Recently named one the first 250 entrepreneurs on the Forbes Next 1000 List, Illana is the founder and CEO of Être - a mentorship platform for girls. Believing that mentors matter as early as middle school, Illana brings girls directly into companies they select to meet female leaders face to face. Illana is a member of the International Space Station U.S. National Lab Education Subcommittee and serves on the National Girls’ Collaborative Champions Board. 

Illana has also authored 60+ articles for HuffPost, Ms. Magazine, Worth and Thrive Global, and her award-winning book Être: Girls, Who Do You Want To Be? was released on Day of the Girl 2019. Her next book, The Epic Mentor Guide, arrives March 2022. Prior to launching Être, Illana was a corporate attorney at Skadden Arps and a guest lecturer at Columbia University. She graduated from Smith College and the University of Chicago Law School, and lives happily in NYC.

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When you start a new firm, you will always be met with uncertainty. Of course, you have a plan of how you want to run your firm, but there are many variables that can attempt to throw it off course. So, how do you navigate it?

That’s what we’re talking about in this episode with Jeremy Widder, a criminal defense lawyer practicing in Southern Maryland.

Jeremy started his solo practice in 2020 at the height of the pandemic, and he shares about how this helped his firm become more innovative.

He uses technology to automate and simplify as much of his practice as possible, while still providing top-notch legal representation and client service.

Jeremy gives listeners actionable tips on:

Resources mentioned in this episode:

• The Small Firm Roadmap by Aaron Street and Sam Glover

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