In this episode, I speak with Steve Fretzin, who is regarded as the premier coach, skills trainer and keynote speaker on business development for attorneys.

Over the past 17 years, Steve has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice. 

We talk about:

In addition to writing three books on legal marketing and business development, Steve has a highly rated podcast BE THAT LAWYER and has been featured in the Chicago Tribune, Crain’s and Entrepreneur.com. He has appeared on NBC News, WGN Radio and has written articles for Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association. You can also find his monthly column in the Chicago Daily Law Bulletin.

Resources mentioned in this episode:

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In this episode, I speak with Ali Katz, Family Law Attorney and Founder and CEO of New Law Business Model.

What Ali Katz kept discovering was that the traditional law practice model we’ve been taught -- based on forms and documents, billable hours, and one-off transactions -- is broken, both for lawyers and their clients. 

So, she invented a new law business model in her own practice back in 2003, and within three years had built a 7-figure law practice on this new model, as a single mom, working just 3 days a week in her office. From there, she founded New Law Business Model to teach her revolutionary model to other lawyers who want to serve families and business owners as a trusted advisor, while loving their lives and law practices. 

Today, Ali is the CEO/founder of New Law Business Model, as well as the lead Personal Family Lawyer, serving as senior partner and law business mentor to more than 300 Personal Family Lawyer law firms across the US.

We talk about:

Resources mentioned in this episode:

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In this episode, I speak with Shermin Lakha, the Managing Attorney and CEO of LVLUP Legal, a boutique female-owned virtual law firm dedicated to empowering underrepresented startups, businesses, and entrepreneurs to “level up” and make smart legal decisions. 

Shermin started LVLUP Legal with the goal to modernize the legal field by creating an open level of communication. What sets her apart is her philosophy to build long-term relationships with her clients as a trusted legal advisor, and become an integral part of building their success.

We talk a lot about how she built her brand and company with virtually no overhead, and without spending any money on digital advertising.

Shermin gives listeners actionable tips on:

Since launching her practice, she has worked with a variety of clients ranging from digital companies, tech startups, restaurants, beauty and fashion brands, artists, event planners, and marketing companies.

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In this episode, I sit down with Rob Eyler, a Christian, father and business leader who loves to improve the status quo by leading teams of dedicated people to service above self.

Currently serving as the CEO and Founder of Capturely, Rob is focused on helping businesses grow with on-demand professional photography and video services. Rob has much success growing companies, and took his previous business from $9M to over $100M using various marketing tactics, as well as lead-generation.

Listen in as we discuss Capturely’s most recent case study for a law firm client who increased their online lead conversion by 296% and decreased their website traffic bounce rate by 73% from Aug 20 to Aug 21. 

We talk about this, as well as:

Experience has taught Rob to put people over everything, respect process, begin with the end in mind, and if it is not measured, then it does not grow. Rob has a BS in finance from the IU Kelley School of Business and his MBA from the University of Notre Dame.

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On the very first episode of the Counsel Cast Podcast, I sit down with my Strategic Partner, Michelle Hunter, to discuss why strategic positioning matters in the digital space.

Michelle is a content strategist and copywriter who believes proper positioning is the key to converting prospects into clients. 

Michelle gives listeners actionable tips on:

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The Counsel Cast podcast hosted by Karin Conroy provides the expertise of a Marketing Co-Counsel for your law firm. A co-counsel advances the reach of your firm's expertise and allows you to deliver at the next level.

On this podcast, you will get clarity and answers to your marketing questions so you can elevate your impact online.

Each week, we will discuss a topic related to marketing, strategy, and design. Our guests will leave you with actionable steps that you can implement right away.

Be sure to subscribe!