Counsel Cast

Have you heard of a buyer persona? If you’ve done any kind of rebranding for your law firm or practice, you will likely have gone through a buyer persona exercise. I know it may be cumbersome to sit down and figure out who your buyer personas are, but I promise that it’s worth it, and this week’s episode will explain why. I’m joined by Stormie Andrews, creator of The World’s Best Buyer Persona® System and the co-founder of Yokel Local, an award-winning digital marketing agency located in Las Vegas, Nevada. His company is also the first Hubspot Platinum Agency Partner in the state.

Stormie gives listeners actionable tips on:

At the beginning of each year, it’s important to sit down and map out how you want your business to grow. We do this by planning marketing efforts in advance, and slotting them into each quarter based on the level of importance. I thought to myself “who better?” than to bring Michelle Hunter, my Strategic Partner, back onto the podcast to give you insight on how to plan your marketing efforts in advance. Michelle is a content strategist and copywriter who believes proper positioning is the key to converting prospects into clients. 

Michelle gives listeners actionable tips on:

Resources mentioned in this episode:

• Essentialism by Greg McKeown

How has the landscape changed for law students nowadays compared to 10 or 15 years ago? How are the challenges similar or different from what you may have experienced when you were in law school? In this episode, I sit down with Samantha and Haylie, Co-Hosts of the Ladies Who Law School Podcast, and 3L Law Students in Oklahoma City.

We talk about:

Resources mentioned in this episode:

• Law School Confidential by Robert H. Miller

You work so hard every day in your firm to build a more profitable practice. But then you take a look at the numbers, and wonder why there isn’t much income left at the end of the day for you.

Budgets can feel overwhelming. We create them to help us stay on target, but feel like money is being spent everywhere – how is it really contributing to your bottom line?

In this episode, I speak with Brooke Lively, Founder of Cathedral Capital, to talk about why budgets suck, and how to run a more profitable business.

Cathedral Capital is a company made up of a team of CFO’s and Profitability Strategists who help entrepreneurs turn their businesses into profitable companies. Brooke is a highly regarded international speaker and author. 

With expertise in growth management, creative problem solving and profitability strategy, Brooke has been featured in international media including Forbes, CNBC, and US News and World Report.

We talk about:

Resources mentioned in this episode:

When designing your firm’s website or marketing materials, it can be overwhelming to want to ‘get it right’. 

Oftentimes, we forget that design has many iterations, and that the first draft of anything we create is rarely the final version.

So, when it comes to your service design, are you designing assets with your clients in mind? Are you studying and taking into account how your potential clients are searching for and finding you?

This week on the show, I spoke with Sérgio Taveres, who has a PhD in Culture and Technology, and works at the Helsinki studio of lead design agency Frog. He approaches strategy and foresight with design techniques.

We talk about:

Resources mentioned in this episode:

• Rationality by Steven Pinker

Are you tired of trading time for money? If you said yes, this episode is for you!

Kimberly Bennett teaches us how you can have more time for what you love, without the burnout, by making a few changes to your services, and by integrating subscriptions into your offerings.

Kimberly is the Co-Founder of Fidu, a client experience platform, which was named the viewer’s choice winner and the $100,000 grand prize winner in the 2021 Launch//Code Developer Contest by Clio as determined by this year’s esteemed panel of judges. 

She is an avid traveler, lover of technology, legal industry disruptor, speaker, business coach, and an attorney who runs K Bennett Law LLC - - a boutique, virtual, brand strategy law practice offering on-demand and subscription legal services to CEOs and Executive teams.

In addition to running K Bennett Law, Kim is the co-founder of Fidu Legal, co-founder of Atlanta Legal Tech, serves on the board of ABA TECHSHOW, is an advisor to CaseText, and has been recognized as a Women of Legal Tech and Fastcase50 honoree. 

We talk about:

Why do we as women shy away from creating social media content? Perhaps our perfectionism creeps in, our fears and doubts about being seen in a big way show up, or worse, making a mistake and worrying about how we will recover.

These are all things we talk about in today’s episode, and I wanted to bring on Davina Frederick as she has real-life examples of how she has navigated through some of these hard moments herself.

When it comes to creating content, there’s no “right” or “wrong” way, it’s about the way that feels best to you. And we do need to show up, we need to take up that space, because our clients are waiting for us to do so.

Davina is a Florida-licensed attorney, law firm growth strategist, and founder of Wealthy Woman Lawyer, LLC®. Wealthy Woman Lawyer® helps women law firm owners scale their law firm business to and through a million dollars in annual revenue with total ease. 

We talk about:

You were meant to take up space. Especially in the legal industry, which is typically male dominated, it’s more important now than ever before to stand up for yourself, your beliefs, and let your true self shine -- whether that’s with clients, in the courtroom, or at home.

My guest this week is Nequosha Anderson, who is a business and intellectual property attorney. For the last eight years, she has assisted primarily women creatives who want to legally protect their income producing ideas. She safeguards businesses and brand assets to ensure the intellectual property is secure and not stolen allowing the business owner to creatively operate in their genius and not be robbed of what’s rightfully theirs.

We talk about:

Resources mentioned in this episode:

What comes to mind when you think about ‘design thinking process’? If you’re unfamiliar with the concept, it’s about prioritizing empathy so that your client can have an excellent experience with you.

How does this impact your bottom line? Because you’ll have happy clients who remember you in times of crisis, but who will also refer you to their loved ones.

One of the biggest pieces to any lucrative marketing strategy is ensuring that empathy piece in every touchpoint - it’s what makes you the expert lawyer.

My guest this week, Laura Hartnett, has been on both sides as the lawyer and the client. She spent almost 15 years as a management consultant, a litigation associate for national and international law firms, and an in-house counsel for a Fortune 100 company. Now she brings her experience to law firms and legal departments consulting lawyers on how to use legal design thinking to make lawyering better.

We talk about:

Have you ever wondered about the secret to getting great PR for yourself and your firm? How do some lawyers get quoted over and over again in media publications on topics you know you’re the expert in? Meet Michelle Calcote King, and this week we’re diving into why PR is necessary to incorporate into your firm.

Michelle is the Principal & President of Reputation Ink, a professional services public relations and content marketing agency serving law firms. She has decades of experience securing media coverage for law firms and sits on the Legal Marketing Association's Southeast Board of Directors.

We talk about: