Counsel Cast

What is an intrapreneur and how can it help your firm?

Truthfully, when it comes to your firm, anyone can be an intrapreneur. It’s up to the leaders of the firm to foster and encourage the team to explore and support new ideas and ventures.

We talk about what intrapreneurship can do for your firm in this episode with Art Bell. 

Art is a writer and former media executive known for creating, building, and managing successful cable television channels. His memoir, published by Ulysses Press, Constant Comedy: How I Started Comedy Central and Lost My Sense of Humor was recently honored as a finalist in the 2020 Best Book Awards for memoir. 

While working at HBO, Art pitched the idea of a 24-hour comedy network and helped develop and launch HBO’s The Comedy Channel, which became Comedy Central. He went on to hold senior executive positions in both programming and marketing. After leaving Comedy Central, Art became President of Court TV, where he was a guiding force behind one of the most successful brand evolutions in cable television. In addition to writing, Art plays piano and drums, and co-hosts “The Constant Comedy Podcast with Art Bell and Vinnie Favale.”

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Can you attract an ideal client with your brand personality?

Most lawyers don’t get to learn the branding, marketing and content creation piece of their business while in law school. The challenge is, in order to be relevant in today’s digital economy, you have to have a presence online.

When it comes to brand personality, it’s so much deeper than the colors you pick or the fonts you use. It’s the psychology behind it, and how it creates deep and lasting connections with your potential clients.

Joining me for this episode is Kaye Putnam, the psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from international corporations to solo-entrepreneurs, she developed her signature Clarity Code™ method. She believes that business should be more human and that all entrepreneurs have an inner-genius they can use to impact the world. She works with students in her Brand New Brand incubation program and with clients 1-on-1. When she’s not transforming brands, she’s exploring the world with her husband and two little ones.

Kaye gives listeners actionable tips on:

Resources mentioned in this episode:

• Psycho-Cybernetics by Maxwell Maltz

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Do you love being a lawyer, but can’t stand the sales hat that comes with it?

It’s no secret that sales plays a vital role in securing new clients and growing your firm. 

What do we do when we want to close the business, but don’t want to use pushy, oldschool sales tactics? My guest, Merit Kahn, shares the four words that can transform your sales in this episode.

Merit Kahn, CSP, is the CEO of SELLect Sales Development, author of Myth Shift: Challenging The Truths That Sabotage Success, co-host of The Smarter Sales Show, Certified Emotional Intelligence Coach and Certified Speaking Professional. 

Since 1998, Merit has worked with salespeople, entrepreneurs, professionals and business leaders who are frustrated because their ideal prospects were not receptive to their offers so they struggled to reach their aggressive sales goals while the pace of change meant always being in catch up mode and there was never time for creating innovative ideas especially while profit margins were slowly shrinking.

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https://conroycreativecounsel.com

There are so many podcast episodes out there that talk about how to launch a podcast, but what happens after you launch? How do you make real money off of having a podcast? Is it even possible?

In this episode, we’re focusing on how to monetize a podcast with Simona Costantini, our podcast producer.

Simona is the Founder and CEO of Costantini Productions, a full-service podcast production agency. She is also the Executive Producer and Host of the Happiness Happens Podcast. 

She helps six-figure entrepreneurs in the intuitive space bring their personality, brand and passion to the mic by helping them launch, manage and grow their podcasts.

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How do you deliver an outstanding presentation that keeps your audience engaged, attentive, and eager to hear more? 

Whether it’s to your firm partners, or addressing a judge and jury, this week’s episode will give you insight into how to make each presentation worth listening to.

My guest this week, Tyler Foley, is an accomplished film and stage performer and has been acting in film and television since he was 6 years old. He has appeared in productions including Freddy Vs Jason, Door to Door, Carrie, and the musical Ragtime. 

Tyler is passionate about helping others confidently take the stage and impact an audience with their stories. He is currently the Managing Director of Total Buy In and author of the #1 best-selling book The Power to Speak Naked.

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How does your style attract your ideal client? What makes you stand out among your competitors? How do you want your clients to feel when they first meet you, and how do you want them to remember you after your meeting?

These are all questions that we’re exploring in this podcast episode with Melanie Lippman.

Melanie is an image consultant and believes that confidence is a woman’s most important asset – because when you’re feeling fabulous, you’re ready to take on the world. 

Melanie has always been passionate about helping people express their confidence with style. From taking classes at the Fashion Institute of Technology (FIT) as a teenager to studying fashion merchandising and cosmetic and fragrance marketing in college, she has immersed herself in the fashion world.

After becoming a mom, she decided it was time to create the career she’s always wanted – to teach women how to style their best lives. 

Melanie give listeners actionable tips on:

Resources mentioned in this episode:

• Playing Big by Tara Mohr

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Google ads, Facebook ads, pay per click, TikTok, Instagram, LinkedIn – the list goes on.

In an ever-changing digital landscape, how do you know which tactic is right for you and your firm?

A key takeaway from this episode is that sometimes the old school marketing techniques still work, and this is what we’re talking about with Shreya Banerjee and Paul Counts: How to get free traffic from Google.

Shreya and Paul are Co-Founders of Marketing Counts, serial entrepreneurs, Tech Startup Founders, and advisors to the influencers. They are teachers at heart who have a passion for helping entrepreneurs and students alike grasp proven marketing concepts. 

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What’s the difference between benchmarks and baselines when it comes to measuring your firm’s KPIs?

Often, we set revenue and project-based goals to achieve on a quarterly or annual basis, without having a clear understanding of our KPIs, how to measure them, or how to shift them if they’re no longer aligned.

We dive into all things KPIs with Jeff Smith in this episode. Jeff is affectionately known as “The KPI Guy” as he’s written 7 international #1 best-selling books on KPI and Business Management. He is on record as the most successful author in history on the subject.

Throughout his career, he’s worked with, and is trusted by Royal families, Governments of different countries and Senior Executives in the largest companies in the world.

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How do you double your website revenue? There are so many different strategies, and this week, we’re talking about a new concept called The Rule of 26. 

Joining me for this conversation is Michael Buzinski, President & CMO of Buzzworthy Website Marketing. 

Michael is a lifelong entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. Buzz, as most call him, has simplified digital marketing success with The Rule of 26 and is on a mission to double the website revenue of service-centric businesses across America.

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For so many law firms, SEO can feel like the golden ticket or all-encompassing answer to their marketing questions and strategy. But great marketing and online presence goes beyond keyword searches, and in this episode we’re answering why focusing on keywords is the wrong approach to SEO. Joining me for this conversation is Lorraine Ball, who after spending too many years in Corporate America, said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion helping small business owners succeed.

Today, Lorraine is a successful entrepreneur, author, professional speaker, and host of the marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation. As the founder of the Digital Toolbox Club, she helps business owners use internet marketing to grow. 

Lorraine gives listeners actionable tips on: