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Today, I sit down with Massimo Rigotti, an addiction recovery author and speaker who focuses on restoring confidence, identity, and purpose in individuals battling substance abuse. In this episode, I explore Mr. Rigotti’s personal journey through rehab, AA, and the early stages of sobriety — and why he eventually realized that traditional recovery paths were not enough to rebuild his sense of self. His experience led him to develop the SOBER Method, a streamlined continuous-improvement system designed to help people understand who they are, why they drink, and what confidence really looks like after sobriety.
Mr. Rigotti breaks down the origins of his book Flavors of Confidence and how the tragic loss of his close friend and recovery supporter, pushed him to publish his work and begin speaking publicly. We examine each part of the SOBER Method — Stoic, Observe, Behavior, Execute, Restore — and how it helps people identify internal patterns, understand emotional triggers, and build a future-focused mindset instead of staying trapped in past versions of themselves. We also discuss the meaning of stoicism in modern culture and why genuine stoic principles encourage emotional awareness, self-reflection, and disciplined personal growth rather than emotional suppression.
Throughout our discussion, Mr. Rigotti and I address several misconceptions surrounding addiction recovery, including the idea that a person must always identify as an addict. We talk about the dangers of glorifying past drinking stories, how certain recovery groups can keep people mentally stuck, and why affirmations matter in shaping long-term identity. We explore the importance of purpose beyond sobriety, the connection between addiction and replacement habits like fitness, and how confidence becomes the foundation that supports a truly sober life.
Finally, we examine how the SOBER Method applies not just to alcohol but to device addiction, food addiction, and even everyday habits like nail-biting. Mr. Rigotti also shares insights from his speaking career, where he addresses hidden addiction in corporate spaces, manufacturing environments, and high schools.
https://www.massimorigotti.com/
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*Couple O' Nukes LLC and Mr. Whiskey are not licensed medical entities, nor do they take responsibility for any advice or information put forth by guests. Take all advice at your own risk.