Episode Show Notes

Episode Title: Building a Couples Therapy Practice Around Intensives: Irina's Story

Most couples therapy practices look about the same from the outside. Weekly sessions, fifty minutes, sometimes ninety if you are feeling fancy. Irina does it differently. Her North Carolina practice runs entirely on full-day intensives, and every new couple starts with one before any weekly work begins.

She did not get there with a five-year plan. She got there by paying attention to what was working, trusting her clinical gut, and being willing to invest in the support she needed along the way.

In this conversation, Miranda sits down with Irina to trace the actual path: from picking psychology in college because it did not require math, to community mental health, to multiple states and modalities, to discovering Emotionally Focused Therapy through a podcast and impulsively signing up for a training that cost more than her rent. We talk about why she shifted to intensives, what her clients tell her about the difference, what business coaching actually changed for her, and why the community you build matters more than most therapists realize.

If you are thinking about niching down, redesigning your model, or whether to invest in real support to grow your practice, this one is for you.

What You'll Hear

00:00 Why Irina picked psychology (yes, it had to do with math)

06:11 Choosing self-employment over the 9 to 5

08:53 Discovering EFT through a podcast and an impulsive yes

10:44 Trusting clinical intuition in private practice

14:47 When the language finally clicked

18:06 Designing a schedule that holds virtual work and family

20:21 Learning to trust herself as a clinician

24:13 What time constraints actually do to therapy

28:31 What workplace dysfunction taught her about going solo

32:28 The pandemic shift and what it surfaced

35:59 Advice for therapists who want to specialize in couples work

39:27 Personal and professional pivots without losing momentum

41:25 What real trust with couples looks like

44:11 Why the community you build matters more than you think

About Irina

Irina is a North Carolina-based couples therapist and entrepreneur whose practice specializes exclusively in EFT intensives for couples. Originally from Moscow, Irina has worked across community mental health, school settings, and ABA before building the private practice that fits her life and her clinical vision. Learn more or connect for intensives at irinabaechlecounselingllc.com

Resources Mentioned

• Irina's couples therapy practice: irinabaechlecounselingllc.com
• Emotionally Focused Therapy by Dr. Sue Johnson
• Hold Me Tight workshops
• Business School for Therapists: zynnyme.com
• Starting a Counseling Practice Success Stories podcast

Want the Kind of Support Irina Talks About?

Business School for Therapists is our flagship program for therapists ready to build a practice that supports the life they actually want. Live coaching, self-paced curriculum, and a community of clinicians who normalize growth, real fees, and clinical depth.

Learn more: zynnyme.com

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