You know all about growing an audience on social media but you hear about email lists all the time.

There might be lots of tools out there and any will do, but I’ll show aWeber since that’s what I use.

You can get your free trial setup at aweber.jsgagnon.com and let me know you used my link so I can help you as much as I can.

I bet you also know how to grow an email list, but how does that grow your audience?

Well, of course it depends on what we mean by audience, so I’ll have to define that.

No matter how you define it though, if you want to grow it with aWeber, or pretty much any other email provider, you’ll need to setup the basics.

What is an audience?

First, let’s make sure we are talking about the same thing when we say Audience.

What I mean by audience is people who know, like and trust you and will buy from you.

Ok, that’s great you think, am I right?

Yeah, it sure is great, but there are aspects to “growing your audience...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-398---how-to-grow-your-audience-with-aweber-email-list/

You might think that Snapchat is not worth using so why would I tell you to use it?

Yeah, I know, even today, the app still has some negativity around it.

However, if you use it for only what works for you, you don’t need to worry about any of that.

You might not know though that Snapchat was the first to introduce Stories, short form vertical videos that disappear after 24 hours.

Now, that is a flagship feature of Instagram and Facebook. It was even available for a while on LinkedIn and Twitter.

What’s so great about Snapchat?

As you might have already seen from the screenshot of the video, there are a few reasons why I like to use Snapchat for my stories.

1- Videos are 60 controlled seconds

2- There are thousands of cool filters to use

3- You can save video with no watermarks

4- You can build another following of fans

Of course, those are the only reasons to use Snapchat, but they are the main reasons I use it.

Reason #1: Videos are 60...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-397---why-should-you-use-snapchat-for-your-marketing/

If you’ve been on more than one social media account, you know the top leaders are everywhere.

I bet you’ve heard gurus tell you not to try to be everywhere for all sorts of reasons.

It’s true, it can be quite crazy to try to “be everywhere”, imagine creating content for all platforms?

There are good reasons to explain why you shouldn’t do it, that’s true.

So many platforms!

------------------

Facebook, Instagram, LinkedIn, Twitter, YouTube, Pintrest, Snapchat, TikTok and more!

Imagine creating content for all them, not to mention a blog post or audio podcasts!

Well, I’m here to tell you there is a way and it might not be as complicated as you’ve been thinking.

Personally, I’ve been posting to over 20 platforms every week for over 5 years!

I even did it daily for almost 2 years!

What is the best way?

---------------------

Such a good question and...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-396---what-is-best-way-to-create-video-for-syndication-to-all-social-platforms/

I’ve been hearing about NFTs for over a year now and just didn’t think I would be interested in them.

Ok, I know, I know, this is not what you signed up for, but hear me out, NFTs are relevant to courses.

Why do I say that NFTs are relevant to courses?

Well, for one thing, an NFT can be anything, an image (of course), a video or even a link to a web site.

If you wanted, you could release a course as an NFT – not that we’ll talk about that today though.

What is an NFT anyway?

----------------------

Well, before going on, I’ll give you my definition of an NFT.

Maybe you think it’s just a crazy looking image stored online that anyone can just download and it is that in a way.

You might also have head that NFT stands for Non-Fungible Token which basically means it’s a unique item that only 1 person can own.

Even though it’s true that an NFT can be an image anyone can download, the ownership isn’t the image, but rather the token...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-395---how-to-buy-your-first-nft-with-solana-and-coinbase/

I see it every day and I am sad for those who make these mistakes so here’s what you must avoid.

In my daily activities, I connect with new people online and I see these 5 mistakes made over and over.

Don’t get me wrong, I’m not better than anyone, I’ve made these mistakes myself in the beginning too.

As a new marker, there’s so much to learn that it’s perfectly normal to make these mistakes.

And trust me, almost every marketer has made all these mistakes.

What are the top 5 mistakes?

----------------------------

Let’s get right to it and list out these mistakes.

After, we’ll talk more about what I mean by each one and why they are mistakes, if it’s not obvious.

1- They think their idea is for everyone

2- They don’t enable public comments or posts

3- They talk about their product or company

4- They assume a single connection is enough

5- They don’t give it enough time

Have you made any of these? I’d love to hear your...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-394---top-5-mistakes-to-avoid-that-new-online-marketers-make/

I’ve asked that question many times myself and it seems you can’t get a straight answer.

And don’t you just hate that “it depends” answer?

Yeah, I know, me too but I have to be honest here and give it to you straight: it does depend!

The good news is that what it depends on is you, so let’s talk about that.

It’s about what’s best for you

------------------------------

If we really get down to it, it depends on you but how do you know though, right?

The reason is the each approach is good for different reasons.

Shocker, eh?

Before we get into that though, let’s first explain something…

What is organic anyway?

-----------------------

Maybe you’ve heard what we mean by organic posts or maybe not.

Either way, let’s make sure we’re on the same page.

When we talk about Organic posts, we mean posts created by humans and posted on Facebook by humans actually using the platform.

We don’t mean computer generated images or...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-393---which-is-best-organic-posts-or-facebook-ads/

Did you know you can use Canva to create videos too?

I don’t know how long they’ve had that ability but I decided to give it a try to implement a video to grow my audience.

One of my mentors, Marc Lalonde, told me this secret about using a well known icon to get people to know you.

So, I can’t take the credit for the idea, although I don’t think he used canva to create his videos.

What is Canva?

In case you haven’t heard of Canva (have you been living under a rock lol?), here’s a small intro.

If you go to their about page at https://canva.jsgagnon.com, you will see they say this about it:

Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.

Canva about page

My own definition would be an online tool that lets you create great images for social media posts and other mediums.

How to create videos in Canva?

One thing about Canva is how simple it is to...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-392---how-to-create-video-from-images-for-ads-on-facebook-using-canva/

It’s really the best way to use ads on Facebook if you are doing videos.

Creating and using a Facebook video viewer audience is the fastest way to get people to know, like and trust you.

Most platforms have the concept of video viewer audiences and on Facebook, they are called custom audiences.

With custom audiences on Facebook, you can create a bunch of different audience types.

Such as event based, leads based, app activity, website visitors and more.

Where to go to create a video viewer audience?

There’s always changes to Facebook platform and this may have changes since I wrote this article, but you’d think that the Page’s Ad tab would allow it but nope.

You actually have to navigate to https://business.facebook.com to access the more advanced audience creation page.

Once there, you can create the new audience.

First, you need to have a video to create audience from

Before we get into creating the video viewer audience, let’s...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-391---how-to-create-and-use-facebook-video-viewer-audiences/

It’s no secret that platforms like Facebook want you to create all kinds of ads.

Over the last 5 years, I probably spent $50k in ads.

I say probably because Facebook no longer shows history past 3 years and I’ve spent $20k+ in my first year because I thought it was mart to do.

As you can see, over the last 3 years, I’ve spent less, about $4k/yr but I want to spend more!

Why do I want to spend more?

Silly question right? Well maybe not.

I guess it depends on your experience with Online marketing if you’ll agree with this or not.

As Dan Kennedy said, and Russell Brunson often quotes, “The business who can spend the most to acquire a customer wins”

Basically, if you can make $2 every time you spend $1 on ads, why wouldn’t you want to spend more?

Problem is, it takes a while to learn the secrets to making more than what you spend.

In any case, let’s get to the 5 things you need to know.

What are the Top 5 things to know when...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-390---top-5-things-to-know-when-creating-facebook-ads/

You might be thinking it’s easy to find who is active in Facebook groups.

I certainly thought it was too until I understood how to really do it.

Sure, you can go to a group and look at who’s posting, commenting and reacting each day and that will give you who is active for that day.

Actually, that’s how I started doing it but it didn’t take long for me to get discouraged.

Why would you want to know who’s active?

Before getting into the reasons why I got discouraged, let’s talk about the reasons why you might want to know who’s active.

You might want to know who is active:

- To learn who is helping you grow your group

- To know who to engage on

- So you can send them a friend request

- Because you want to have conversations with people who you can know first (by checking their posts)

- So you don’t waste your time messaging or friending people who haven’t used Facebook in months

Personally, right now, I want to know who’s...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-389---how-to-find-active-users-in-any-facebook-group/