If you know about funnels then you probably also know there are tons of options to create one.

It’s definitely important to create funnels for your offers because it’s the best way to direct your ideal prospect to become a customer.

There’s not doubt that the leader in the category is ClickFunnels (get trial at https://cf.jsgagnon.com) and I certainly love their platform.

What I don’t like is the sheer volume of options that will overwhelm any beginner no matter how technical you are.

What is Business Center?

There are plenty of other options out there and I’ll let you google them but this post is about using Business Center to create a funnel, so what is it?

Well Business Center is the new flagship tool of My Lead System PRO, also know as MLSP.

Learn all about MLSP and get 30 day trial for just $1 at https://mlsp.jsgagnon.com

Anyway, the Business Center has features like this:

- Funnel manager

- Course hosting platforms

- Membership...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-418---how-to-easily-create-funnel-with-business-center/

Many will tell you that email marketing is dead but that’s because they don’t understand it.

Regardless of what anyone thinks about all the emails they get, Email marketing is still the best way to grow your fan base.

Think about it, your true fans are the ones that want anything you send them, but how do they become that?

Sure, you could just be posting on Facebook and let that be the way your followers become fans.

The problem with that is simply that you never know when Facebook will disappear or, worse, shutdown your page!

I know, it’s happened to me when I had 23,000+ followers on my page! Poof – Gone!

Why do you need to use email Marketing?

That’s why you need to use email marketing.

You have no control over your contacts on social media, be it Facebook, LinkedIn, Twitter, Instagram, TikTok or any other social media platform.

They own the data – they own the contacts – they own you!

This is the most important reason to...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-417---what-is-easiest-way-to-build-email-know-like-trust/

You might have noticed I share, what appears to be, the same video on all platforms.

Crazy right?

What you might not be aware of, is that there is a method to my madness.

It’s one thing to share the same video to all platforms just to post and share everywhere, but it’s not what I’m doing.

I’m sure you’ve heard gurus and coaches tell you that you need to share content native to the platform.

What is native content?

What the gurus mean when they say you should share native content is that each piece of content should be uniquely created for the platform.

For example, if you post on Instagram, it should be a square image, a square video or a IGTV formatted video.

The text should mention the platform by name and in a video, you should talk to that platform.

If you really wanted to create videos for each platform, you’d record a new video for each so that the words used are relevant to the platform.

For example, in instagram video, you...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-416---how-to-efficiently-repurpose-video-to-all-platforms/

I bet you’re thinking Snapchat is dead, isn’t it?

Well, it sure isn’t the most popular social app out there anymore, but it’s certainly not dead!

I’ve been using Snapchat since 2016 and have been posting to my story there almost every single day since then – that’s over 2100 days!

A lot of content that just disappears, right?

So you may be wondering why even use a platform that is only meant for disappearing stories?

Why even use Snapchat?

Let’s go back in time a little…

When I first started using Snapchat, it was the only platform with stories and disappearing private messages.

When I first head Gary Vee tell marketers they should be posting to Snapchat every day, I thought it was totally insane but I believed in him, so I looked into it.

I mean, seriously, why would anyone think that posting something that disappears after 24 hours make any sense at all?

Funny how hind sight always has the answers after a few years.

Today,...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-415---how-to-use-new-2022-snapchat-features-for-all-stories/

Every single guru will tell you that if you’re online, Facebook is the place to build an audience.

Sure, you can do it lots of others way too, but it’s so much easier to do where you can easily find your target market.

Oh, by the way, It’s Canada day here! Happy Canada Day! I did record the video before but I am posting this on July 1st.

Anyway, if you want to use Facebook to build your online audience, this is the post to read.

Why do you need to grow your Know Like Trust on Facebook?

When we talk about Know Like Trust, or the KLT factor, we are talking about a process.

It’s super important to understand because no one will buy from you if the don’t trust you.

Read that again: no one will buy from you if they don’t trust you!

Think about it, if you’re building a business online, you have something to sell, right?

Could be a product, a service, an opportunity or even just you but in the end, it’s actually you that people buy –...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-414---how-to-grow-your-know-like-trust-on-facebook/

There are so many metrics that the gurus tell you to follow.

It’s true though that you need to be measuring things to know what you need to improve.

I know I started measuring anything I could but was especially attracted to what could be measured for me.

Unfortunately, on social media, since we don’t own the platform (the web site), we can’t measure things we want to automatically.

I did learn over time though that no matter what the platform, you need to track:

- Visits (what profile or account did you check out and when)

- Engagements (what posts did you comment or react on and who created them)

- Connections (who did you send messages to)

But, how do you go about tracking that since the platform doesn’t do it for you.

Before you go off and start tracking your social media interactions, let’s talk a little more about tracking and why it’s important.

What do you normally need to track in a business?

In most businesses, the bottom...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-413---how-to-track-the-important-metrics-on-social-media/

You’ve heard all the online marketing gurus tell you that people will only buy from those they trust.

Those gurus are not wrong, I’m sure you agree that you only buy from those you trust.

If you’re thinking you buy from people you don’t trust all the time, take a moment to think about why you do that.

It’s also important to think about the difference with buying from people online.

Some will tell you they don’t need to trust you to buy from you.

One of my friends put it this way: If I go to your home town bar, I’ll buy a beer from the bartender without trusting him.

What you must understand about that is what trust is at work here.

You might not know the bartender or the bar but you know the brand of the beer and the fact there are health guidelines and laws protecting you from fraud.

I mean, you wouldn’t buy a beer from this guy if he met you in some back alley and poured it from some unmarked container, right?

How do you get...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-412---how-to-get-people-to-trust-you-enough-to-buy-from-you-on-facebook/

It’s no secret, you want people to check out your offer because you know the more see it, the more sales you’ll get.

That’s why we all start our online journey by spamming people our links.

And boy, do we get discouraged when no one even looks at it!

Not to mention how we get put in “jail” by the social platforms because we got reported as a spammer!

So, let’s talk about the right way to getting more people to look at your offer.

What do gurus tell you to do?

I know I usually don’t give the answer this early in a post but this post is different so here’s the 5 steps:

1- Define your avatar and your target market – who are they and what do the like and dislike?

2- Find out where they congregate – what groups do they hang out in on Facebook?

3- Post content regularly that your target market will align with and understand (and others might not)

4- Find who is posting in groups and answer their questions and help them

5- Contact...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-411---what-are-the-5-easy-steps-to-getting-more-people-to-look-at-your-offer/

Gurus will tell you to post everyday, comment on everything and eventually people will buy from you.

That’s actually true but what if you could make it happen sooner than “eventually”?

Wouldn’t you want that? I know I do!

But before we get into the best way to grow your know like trust factor on Facebook, how about I explain what I’m talking about?

What is the Know Like Trust (KLT) factor?

The know, like & trust factor is probably the most important measurement you need to improve if you are trying to sell anything!

It basically tells you how many people will buy from you, pretty cool right?

Obviously, you can guess that the higher the number the more sales you’ll make.

When you have no trust factor, it basically means it’s like is 1% which means that out of 100 people, 1 will buy.

That means you’d have to talk to 1000 people to get 10 sales, right?

That’s why people are taught to spam their message because if they send it to...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-410---what-is-the-best-way-to-grow-your-know-like-trust-on-facebook/

Over the last few years, I’ve been building a platform for course creators and just realized what it really is.

You see, my last read, or audio listen, is a book called Play Bigger and it’s all about something called category creation.

The idea is that companies with the most success are category kings and this book explains how the process works.

Anyway, it’s an amazing book, you should check it out if you’re into marketing and sales.

Otherwise, let’s get to course funnels and why it’s different than a sales funnel.

What is a funnel?

If you don’t know what a funnel is, you’ve probably been living under a rock, no offence.

Or maybe you’re just new to online marketing and you found this page just because you are looking to sell your course online.

Either way, let’s just clarify the term.

As I’m sure you know, a funnel is just a tool to focus something in a direction, just like putting some liquid into a small bottle...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-409---what-is-a-course-funnel-and-why-is-it-different-from-a-sales-funnel/