Coworking Community Builder Daily

Coworking Community Builder Daily

By Bernie J MitchellBusinessEntrepreneurshipEducationSelf-ImprovementMarketing
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Coworking Community Builder Daily episodes

  • Make Your Coworking Space Website Stand Out!
    The Name Swap Test That Exposes Generic Coworking Websites
    Listen, we need to talk about your website copy.
    Words like "vibrant," "flexible," "leading," "seamless," and "built for productivity" don't actually say anything. They're the same language plastered across every coworking space website.
    Here's my simple test: Delete your space name and replace it with the name of a competitor. Would anyone notice the difference?
    That's the problem right there.
    If "Megahub Coworking" could instantly become "Superhub Coworking" with zero changes to your messaging, you're not standing out – you're blending in.
    Coworking is becoming intensely personal. Your potential members are comparing multiple spaces in minutes, scrolling through near-identical websites.
    The more specific you can be about who you serve and how you serve them, the better you'll perform.
    Generic language = invisible business.
    Specific language = memorable choice.
    Your move: Go run the name swap test on your homepage right now.
    #coworking 
    #communityisthekey
    #coworkinglondon

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    1 min
  • Is Your Newsletter Sign Up Too Boring?
    Stop saying "Sign up for updates" on your website.
    We all have some version of it – "Subscribe for updates," "Stay in the loop," "Get our newsletter." It sounds like the obvious thing to put on your coworking website when you want email subscribers.
    But it's incredibly vague.
    When I see that on a website now, I'm thinking: How am I going to fit that into my life? What do I actually get? Will this help me thrive or just survive another inbox flood?
    In a coworking context, coworking is already mysterious enough. So if you're going to ask for someone's email, be specific about the value.
    Instead of "Sign up for our newsletter," try something like: "Sign up for our newsletter and discover how our coworking space will help you be productive."
    Even better? Offer something concrete.
    On the front of London Coworking Assembly's website, we have a five-day email course called "The Biggest Mistakes Community Builders Make." Get it here - https://londoncoworkingassembly.com/
    That's got us more subscriptions than ever because people know exactly what they're getting.
    The lesson?
    Be specific about the value you're offering. Your potential members' inboxes are already full – give them a compelling reason to make room for you.
    #coworking 
    #communityisthekey
    #coworkinglondon

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    1 min
  • Why I Ditched Social Media Stress for a Weekly Newsletter
    "But Bernie, I don't have time to write a newsletter."
    I hear this constantly. And here's the thing - you're thinking about it backwards.
    Most people skip newsletters because they think it's extra work. But they'll spend hours crafting individual social media posts, Instagram captions, and LinkedIn updates.
    Here's what I've learned from direct experience: The hard graft of writing one newsletter pays off tenfold.
    When you write that weekly newsletter, you're not just creating one piece of content. You're building a content goldmine.
    Take that newsletter and break it down:
    Pull quotes for Instagram posts
    Extract key points for LinkedIn
    Turn insights into Twitter threads
    Use sections as standalone social updates
    Text-based platforms, especially those that love repurposed newsletter content. Add some images to your original newsletter, prep everything ahead of time, then schedule it all through @Bufferapp or CoSchedule.
    The So What? You're already doing the creative work for social media.
    A newsletter makes that work stretch further - much further.
    One focused writing session becomes 10-15 pieces of social content. That's not more work; that's working smarter.

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    1 min
  • This Newsletter Mistake Took Me 3 Weeks to Spot (Most People Miss It)
    The Representation Problem Most People Keep Missing
    I'm part of a coworking project that sends out a weekly newsletter and the surface, they're doing everything right – highlighting events, featuring community members, sharing success stories. It's solid content marketing.
    But here's what took me three embarrassing weeks to notice: Every. Single. Newsletter. Features. Only. White. Men.
    Week after week, 3-4 white males are acciedently showcased as the face of "community success."
    And I say this as someone who fits that exact demographic – a middle-aged white guy who sees himself reflected in every story they share.
    Here's the issue: London's coworking scene is genuinely diverse. It's full of entrepreneurs from every background, gender, and walk of life.
    Yet this newsletter inadvertently sends a message: "This space is for people who look like this."
    The takeaway? Even well-intentioned content can create invisible barriers. If your marketing only shows one type of person succeeding, you're quietly suggesting everyone else might not belong.
    Want to build an inclusive community?
    Start by making sure your stories reflect the actual diversity of your space.
    Because representation isn't just nice to have – it shapes who feels welcome to join.
    What stories is your content telling about who belongs?
    #coworking 
    #communityisthekey
    #coworkinglondon

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    1 min
  • The Secret Reason Coworking Spaces Help You Make Friends!
    The Business Ecosystem Nobody Talks About
    Every business person in your coworking space wants three things: a cure for loneliness, great espresso, and more business. Here's what most operators miss.
    Studies prove people hire based on proximity over internet searches.
    Think about it — we Google things because finding someone nearby feels like work. But when you're grabbing coffee next to a graphic designer every morning, that changes.
    When coworking members start doing business with each other, something shifts. It's not just "buying off each other" (though money does change hands). It's a business ecosystem that saves everyone time, money, and the exhaustion of endless pitches to strangers.
    Your job? Make the connections happen. Could be Tuesday breakfasts. Could be a Slack channel.
    Could be literal sticky notes on a community board. The method doesn't matter — the proximity does.
    The real magic: When your members stop Googling for services and start walking ten feet to find them.
    This is exactly the kind of community-building strategy we dive into in the Community Builder's Email Engine — where connection drives revenue, not just vibes.

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    1 min
  • The Secret to a Cool Coworking Space!
    The WeWork Trap Nobody Talks About
    Every week, another coworking operator tells me the same thing: "I want to scale like WeWork."
    Here's what they're missing: Your members didn't join for the kombucha on tap or the neon signs. They joined for you.
    I've watched brilliant, quirky, deeply local coworking spaces try to strip away everything that makes them human. They replace their hand-drawn welcome boards with corporate signage.
    They swap their owner's morning coffee rounds for an app. They trade their messy, beautiful community for a "scalable experience."
    And their members leave.
    Because here's the thing about authenticity that nobody teaches in business school: People don't buy homogenised spaces. They buy into the person who shows up every day, who remembers their dog's name, who built something that feels like somewhere.
    So how do you figure out who you actually are?
    Not with ayahuasca retreats or expensive consultants. You sit down—with yourself, with your team—and answer one question:
    "When the shit hits the fan, who are we?"
    That's it. That's your values. That's your differentiator. That's what people are actually buying.
    Your values will evolve. Your community will shape them. But they start with you being brave enough to admit what you stand for when everything's on the line.
    The bottom line: Your members chose your space because you're NOT WeWork. Stop trying to become what they're running from.
    This is exactly the kind of positioning work I help coworking operators nail in The Community
    Builder's Email Engine—where we turn your unique story into members who stay.

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    1 min
  • Why Email Might Be the Best Community App Ever!
    The Most Controversial Thing I Said This Week
    I told a room full of community builders that email is the best community platform.
    Not Slack. Not Discord. Not Mighty Networks. Not whatever shiny app launched last Tuesday.
    Email.
    Here's why everyone got upset — and why I'm right:
    Every time you add another platform to your community stack, you're creating a crack.
    WhatsApp for quick chats. Slack for work stuff. Facebook for events. Your coworking software for bookings.
    Before you know it, your community is scattered across seven different apps, and nobody knows where anything is happening.
    The brutal truth: You're not building community. You're building confusion.
    Start with email. Just email. Get a consistent rhythm going. Help members actually meet each other. Tell your community's story in one clear channel that everyone already checks.
    Once you know what your people actually use (not what you hope they'll use), THEN introduce other tools. But make email your spine — everything else branches from there.
    Because here's what nobody tells you: It's easier to put other channels IN your emails than to get email into those other channels.
    Your members don't need another app. They need one place where they know everything important will show up.
    So what? Stop fragmenting your community across platforms that make YOU feel productive but leave your members lost. Build the habit first. Add the tools later.
    This is exactly the kind of strategic simplicity we dive into in The Community Builder's Email
    Engine — where email becomes your most powerful community tool, not just another newsletter.

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    1 min
  • Are You Making This Costly Newsletter Mistake Every Month?
    The Newsletter Frequency That Makes People Forget You Exist
    I have this argument every week with coworking operators about the frequency of newsletters. Here's the brutal truth:
    When you send monthly, people forget who you are.
    When you send weekly — even if they don't open every email — you stay top of mind. You're always in their inbox. Always part of their rhythm.
    Think about it like holidays vs weekends. Planning a big annual holiday? Massive upheaval.
    But weekend trips? Easy. Natural. Part of life.
    Here's the kicker: I genuinely care about a newsletter creator. Smart person. Great content.
    But I literally forgot to include them in a project listing all my favourite newsletter writers.
    Why? They publish monthly.
    I give a sh@t about this person's work, but because it shows up once a month instead of weekly, they've disappeared from my mental landscape.
    The catch? If you go weekly, you can't phone it in. Every issue needs to deliver.
    However, that pressure makes you better — with more ideas, tighter lists, and consistent value.
    Monthly newsletters are comfortable for you, forgettable for them.
    Weekly newsletters are work for you, memorable for them.
    Choose accordingly.

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    1 min
  • Your Newsletter Is An Advert (Here's How to Fix It)
    There's a brutal difference between writing TO your community and writing FOR them.
    Most coworking newsletters are announcement graveyards. "Yoga at 6pm! New coffee machine!
    Member spotlight!" It's an advert dressed up as a connection. I've written hundreds of these. They die in the inbox.
    Here's what actually works:
    Walk your space with a capture system — notebook, phone, whatever. But don't listen for what you want to say.
    Listen for what THEY'RE already talking about. The conversation happening by the coffee machine.
    The problem was mentioned three times this week. The small victory that made someone's day.
    That's your newsletter content.
    When you write FOR your community, you're tuning into their frequency, not broadcasting on yours.
    You become the person who gets it. Who sees them. Who writes the thing they forward to their partner, saying, "This is exactly what I was thinking."
    The Shift: Stop Being a Bulletin Board. Start being a mirror that reflects back what matters to them.
    And here's the kicker — the more consistently you do this, the sharper your radar gets. Weekly publishing isn't about discipline. It's about staying in sync with your community's rhythm.
    This is precisely the kind of community-first approach we dig into in The Community Builder's Email Engine. Because announcements don't build community. Resonance does.

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    2 min

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