Coworking Community Builder Daily

So, with this email thing…

You need to keep emailing people.

People will only make a purchase after 15 or 20 emails.

So, you have to send a lot more emails than you think you do.

And it’s not like you can send 20 emails and people will magically buy.

They actually have to open and read those emails.

And for them to open and read your emails, they have to know your email isn’t shit.

If you send the same thing every time, and it’s pretending to be nice to them but really wants them to click the buy button, they’ll catch on.

People email me things, and I keep their emails in my inbox, never opening them as a reminder to read their book, because I don’t want to buy their product.

I know I’m in their sales funnel.

So if people feel like they’re in your sales funnel, they won’t open your email.

It always has to be personal, and it always has to be worth the reader’s time to open it.

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1. Ask 3 people what email tool they use — then pick one.

2. Stop worrying about the perfect platform — just get started.

3. Keep your first email super simple — share something happening.

4. Learn to write by writing — you'll get better every time.

5. Expect to improve — you'll be lost in January and thriving by December.

Something I get a lot when I’m ranting about email is:

“I don’t know where to start.”

“I don’t know what app to use.”

Somewhere near you, there’s some email newsletter machine.

We won't delve into which app to use; that’s an endless conversation.

Just ask three people near you,

“What email app do you use?”

Pick one. Start.

The other thing people say is, “I don’t know how to write.”

And the truth is, you will learn how to write as you go.

If you sit down and have to organise something — a few events, some people, some links — you’ll figure it out.

And in that process, you’ll teach yourself how to write.

To begin with, you only need to write:

“We’re having this thing. Click here to join.”

Right now — as you read this — we’re doing exactly that.

Simple. Clear. Useful.

And as you get more confident — and I promise, you will — you’ll start adding more.

More voice. More story. More you.

In January, you’ll be fumbling through.

By December, you’ll be killing it.

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Before you launch anything — start an email newsletter.

Before you open a coworking space.

Before you build your dry-cleaning app.

Before you spend months perfecting the brand.

Start a simple, human newsletter.

Why?

Because it tells you who actually cares.

I’ve met so many people who built something great…

…and then nobody came.

No feedback.

No early interest.

No energy in the room.

One space we work with in Wigan built a simple list:

“Would you like to hear when we open?”

They now have 300 people ready to go.

Which means they’re not writing into the void —

They’re writing to Jack, Caroline, and Sangeeta.

Real people. Real replies.

Early emails = early feedback = early confidence.

It’s not hype.

It’s trust-building.

📩 Start the newsletter before you build the thing.

It changes everything.

#coworking 

#communityisthekey

#coworkinglondon

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Why Email Newsletters Are More Valuable Than You Think

Everyone chases the algorithm here on LinkedIn.

But email compounds in real life.

Think: Dunbar’s Number + 1000 True Fans.

Got 50 seats in your coworking space?

You don’t need everyone. You need a core 1000.

25% open rate = 250 people reading you every single week.

Imagine giving a talk to 250 people every week.

Or even half of that - if you had 75 people listening to you intently every week, you'd do the work!

You’d show up, prep, and take it seriously.

📬 Writing a newsletter sharpens your thinking.

Not fluff. Not filler. Real clarity.

The best Coworking Community Builders I know?

They write. They reflect. They ship.

Email builds trust. Clarity. Community.

hashtag#coworking

hashtag#communityisthekey

hashtag#coworkinglondon

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If that sounds like your room, we'll meet today RSVP here - https://lu.ma/lj7k6baw

Today's Unreasonable Connection is not a networking event.

It’s a space for people who are tired of small talk.

And surface-level hype.

There’s a lot of joy, pain, and social and emotional labour that goes into being a coworking community builder.

Whether you own a coworking space or you run a community inside one, you’re often doing a very human job in a system that doesn't always value that.

So we host an hour-long, small-group space.

No hype.

No sponsors.

No panels.

No ads.

Just real conversation.

Facilitated, intentional, and useful.

We talk about:

– What’s going well

– What isn’t

– What software to use

– Which email tools work

– Whether to put cupcakes or organic croissants on the breakfast table

It’s unpolished, unscripted, and full of the real stuff.

If that sounds like your room, we meet today - link in the comments!

#coworking

#communityisthekey

#coworkinglondon

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AI for Coworking Quiz - https://ai-coworking.scoreapp.com/

🚨 Only 6% of people use AI at work.

That’s what Deloitte found when they surveyed 4,150 people.

Six %!

AI is everywhere—yet most people haven’t even scratched the surface.

That’s why we built the AI for Coworking Quiz.

In less than five minutes, it shows you:

- Where are you in your AI journey?

- What tools are you missing?

- And how to start saving serious time in your space.

At the time of posting, eight people had already emailed back, saying how this had helped them save time and money, mainly because they had no idea that this was possible with readily available AI platforms.

After the quiz, you can grab the free 5-day AI Crash Course for Coworking Spaces — packed with real prompts, examples, and workflows you can use right away.

👇 Take the quiz and see where you stand:

https://ai-coworking.scoreapp.com/

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Community is not a business model.

It doesn’t matter how friendly your space feels.

If people wouldn’t fight to keep it open, you’ve got a structure problem.

Not a marketing problem.

Not a mood problem.

A foundation problem.

If your space disappears when the coffee runs out or the manager takes a break—

That wasn’t a community.

That was an atmosphere.

And the atmosphere doesn’t keep the lights on.

So what does?

→ Real relationships

→ A shared purpose

→ Clear agreements

→ Recurring revenue

As Joana at DINAMO10 says:

Coworking is an action, not a place.

It’s not a mood.

It's not a Pinterest board.

It’s a place people need—and would fight to keep.

Would your members notice if you weren’t there next week?

Would they care?

That’s the level we need to be operating at.

🔗 Read the full article:

What Is a Third Place (And Why Community Alone Won’t Save Us)

https://www.linkedin.com/pulse/what-third-place-why-community-alone-wont-save-us-bernie-j-mitchell-tuagf

🎧 Listen on the go? → Coworking Community Builder Daily https://bit.ly/Soundwise

🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/]

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"Good work is social. Good life is social."

Stephen Carrick-Davies from Facework shares what happens when coworking becomes more than desks and deadlines—it starts being about people, possibility, and purpose.

From running spaces in South London that welcome sanctuary seekers to redefining hospitality as radical inclusion, this kind of community work makes a real dent.

We talk:

Why traditional coworking misses the mark

How to build spaces that people actually want to show up to

What happens when you let go of control and let the community lead

Whether you're running a space, dreaming up your next event, or just looking to bring more humanity into your work—this one's for you.

Filmed @urbanmba London

https://www.linkedin.com/in/stephen-carrick-davies/

https://www.face.work/

👇 Want more like this?

📩 Grab our free email course:

The 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them)

https://londoncoworkingassembly.com/

🎟️ Join our free online event series:

Running Events in Coworking Spaces

Real talk. Real tactics. No jargon.

https://lu.ma/LondonCoworkingAssembly

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🚀 Why Are People Quietly Quitting Your Coworking Space? Here’s the Real Reason.

If members are quietly fading away, it’s not about price—it’s about connection.

💡 People don’t just buy a desk.

They buy a community. But if they don’t feel seen or engaged, they’ll stop showing up and eventually leave.

✅ Here’s how to stop quiet quitting in your coworking space:

Make introductions when someone joins—don’t leave them to figure it out.

Keep connections alive beyond onboarding—introductions aren’t a one-time thing.

Host regular member lunches—people stay when they build genuine relationships.

If members don’t feel like they belong, they won’t stay. Your job? Make them feel like they do.

💬 What’s your best strategy for keeping members engaged? Drop a comment!

🎧 Listen on the go? → Coworking Community Builder Daily https://bit.ly/Soundwise

🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/]

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📢 🚀 Struggling to Attract New Members to Your Coworking Space? Try This.

If people aren’t joining your coworking space, the problem might not be price—it’s perceived value.

💡 Here’s how to make your space stand out:

✅ Highlight the Value – Your website header should clearly communicate what problem your space solves.

✅ Boost Visibility – Optimize your Google Maps & Business Listing with strong social proof.

✅ Enhance the Experience – If staying home is easier, they’ll choose that. Make your space the better option.

✅ Leverage Social Media – Show potential members your thriving community & events.

🚀 It’s not just about being seen—it’s about being perceived as indispensable.

💬 What’s the biggest challenge you face in attracting new members? Drop a comment below!

🎧 Listen on the go? → Coworking Community Builder Daily https://bit.ly/Soundwise

🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/]

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