Coworking Values Podcast

Episode Summary

In this episode, Bernie speaks with Sebastian Dziuk—email strategist, speaker, and unapologetically queer entrepreneur—about why email still matters more than ever.

They unpack the risks of relying on social media platforms that can vanish your voice overnight, especially for LGBTQ+ creators.

From military storytelling to email nurture campaigns, Sebastian shares how email helps you show up, stay safe, and build absolute trust with your community—without begging an algorithm.

Timeline Highlights

[1:23] – Sebastian’s mission: helping speakers grow through email marketing

[3:09] – Why email is safer and more reliable than social media

[5:16] – Watching Facebook reach drop from 7,000 to nothing

[6:03] – Why educational email courses work better than newsletters

[8:32] – 45 signups just by changing the offer from “newsletter” to “email course”

[10:33] – Lead magnets: what works, what’s junk, and why it matters

[12:53] – The digital risks queer communities face that most people don’t see

[15:04] – What “safe space” really means online and in coworking

[17:17] – How to show up authentically without compromising safety

[18:39] – Why copying others won’t get you booked as a speaker

[21:30] – On resilience, identity, and showing up every day in a shifting world

[23:07] – Navigating the trans-military ban and building a community to survive it

[27:26] – Why slow growth is still growth—and why it’s worth it

Writing, Identity & Email: A Career Shaped by Service

Sebastian didn’t stumble into email through marketing fluff.

He learned to write under military pressure—crafting stories, capturing quotes, and managing public affairs for the US Army.

That same discipline fuels how the he speakers and business owners build trust with their audience, one inbox at a time.

Why Email Still Wins (Especially If You’re Queer or Marginalised)

Email isn’t just a tool—it’s a safe haven.

While social platforms change their rules and punish differences, email remains a direct line you control.

Sebastian explains how queer creators, in particular, are using email as a lifeline to stay visible without putting themselves at risk.

The Power of a Proper Email Course

Bernie and Sebastian explain why “join my newsletter” no longer cuts it—and how educational email courses create real value.

People want to hear from you when you show up with something genuinely helpful.

The numbers prove it: 45 signups from a small language change this year.

No ads. No tricks.

Visibility Without Performance

“Be yourself” sounds nice.

Until being yourself online becomes dangerous.

Sebastian lays out how to share what matters—without sacrificing your safety or mental health.

You don’t have to tell every story. You don’t have to relive the trauma. Start small. Share what feels safe. That’s enough.

Resilience Means Knowing When to Rest—and When to Show Up Anyway

Whether navigating a trans military ban or changing careers after ten years of service,

Sebastian reminds us that resilience isn’t about grinding.

It’s about adaptation, boundaries, and leaning into community when the world throws everything at you.

You can retreat, but you don’t have to disappear.

Links & Resources

* Grow Your Speaking Business - 5 Biggest Marketing Mistakes

* Sebastian’s website

* Register for European Coworking Day, May 2025

* 5 Biggest Mistakes Coworking Spaces Make

* Coworking Values Podcast on LinkedIn

* Join The Coworking Community Builder Cohort

* Join the 8k Members in the LinkedIn Coworking Group

* Connect with Bernie on LinkedIn

* Connect with Sebastian on LinkedIn

One more thing

Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.

These values aren’t just ideas—they shape the spaces where we gather, work, and grow.

We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.

Community is the key 🔑

Episode Summary

In this episode, Bernie interviews Claudius Krucker, the quietly relentless force behind Coworking Switzerland and European Coworking Day.

What started over coffee in a pizzeria became a country-wide alliance—and now, a growing movement in 25 countries.

Claudius shares that European Coworking Day isn’t about flashy events—it’s about showing up, opening your space, and reminding your community (and the public) what coworking stands for.

From freelancers looking for a connection to operators looking for momentum, this conversation is a clear, grounded look at what happens when we work together.

* Register for European Coworking Day, May 2025

Timeline Highlights

[0:40] – Bernie introduces the Running Events in Your Coworking Space sessions

[1:45] – Claudius shares what “Coworking Evangelist” means to him

[3:19] – How Claudius’s journey started over a pizza and a sketchpad

[5:43] – Swiss and German Coworking alliances: who got there first?

[7:03] – Why freelancers and solopreneurs are still at the heart of coworking

[9:43] – The problem with International Coworking Day in August

[12:14] – How they defined success in the first year of European Coworking Day

[14:25] – The most significant mistake people make is overthinking their event

[16:47] – What’s actually on the European Coworking Day website

[20:31] – Why early registration matters more than you think

[23:23] – Getting out of the coworking bubble to reach the public

[26:13] – Europe ≠ EU: Why this is about culture, not borders

[27:59] – The next step: turning one day into a year-round community

Why European Coworking Day Exists

Claudius explains how European Coworking Day emerged from a real-world problem: August is dead across most of Europe.

International Coworking Day was landing flat because everyone was on holiday.

So they shifted the date but kept the spirit—getting as many coworking spaces as possible to open their doors on the same day.

Not for fireworks.

For connection.

The Power of Showing Up—Even with Just a Cup of Tea

This episode reminds us that you don’t need a keynote speaker or a big budget to be part of European Coworking Day.

You just need to open the door.

“Two people having a cuppa in your space is enough,” Bernie says—and Claudius agrees.

It’s the collective momentum that matters.

No one remembers the event you didn’t run because you were still deciding what muffins to serve.

Coworking as a Second Home for Freelancers

Claudius reflects on his early days working from home, struggling to stay focused.

His story hits home for anyone who’s ever felt isolated working alone.

Coworking, for him, isn’t a trend.

It’s a place where people without colleagues find community.

That’s who he still fights for—freelancers, solopreneurs, and the ones often left out of workplace conversations.

Small Spaces, Big Network: Why This Isn’t About One Location

European Coworking Day is about joining forces.

Whether your space is five desks or five floors, being part of something bigger helps you reach people who didn’t even know coworking existed.

The website gives every space a pin on the map, and the optional €49 contribution goes straight to local promotion—not admin fluff.

It’s grassroots visibility, amplified together.

What You’ll Find on the European Coworking Day Website

* A map of every participating coworking space

* Listings of each location’s open hours or events

* A backend portal to register your space and event

* A handbook with event ideas and checklists

It’s not polished like a trade show brochure—it’s practical, straightforward, and designed for real coworking operators doing real things.

A Quiet Challenge to Coworking Operators

Claudius isn’t asking for perfection.

He’s asking for participation.

“If all you do is open the door and tell people you're part of something bigger—that’s enough.”

Whether you run a buzzing tech hub or a one-room studio, you belong in this.

And if you register early, you don’t just help yourself—you help the whole network gain momentum.

Links & Resources

* Register for European Coworking Day, May 2025

* Coworking Switzerland

* CreativeSpace Coworking Claudius’ workspace.

* Coworking Values Podcast on LinkedIn

* Coworking Values Podcast on LinkedIn

* Join The Coworking Community Builder Cohort

* Join the 8k Members in the LinkedIn Coworking Group

* Connect with Bernie on LinkedIn

* Connect with Claudius on LinkedIn

One more thing

Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.

These values aren’t just ideas—they shape the spaces where we gather, work, and grow.

We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.

Community is the key 🔑

Episode Summary

What makes someone ditch their successful hospitality career in London for island life and coworking in the Philippines?

Stephen Phillips built a thriving career running casual dining brands across the UK—then traded it all for the laid-back shores of El Nido, Palawan.

In this episode, Bernie and Stephen discuss launching Neighbours & Nomads, a unique coworking-meets-social space in a town where power cuts and spotty internet were the norm—until Starlink showed up.

From translating hospitality magic into coworking to building spaces people genuinely love (and adding a shot of Mezcal), it’s a conversation about risk, reinvention, and creating something people never knew they needed.

Why Listen if You Run a Coworking Space in a City?If you run your coworking space in a fast-paced city like London, it can be challenging to stand out and genuinely connect with locals.

Stephen shares practical insights from hospitality that translate directly into coworking: how to turn casual visitors into regulars, create a space that feels essential, and build rituals that become part of people’s daily lives.

No fluff—just ideas you can use to make your space stick.

Timeline Highlights

[0:54] – Meet Stephen Phillips: from UK hospitality exec to island coworking entrepreneur.

[4:07] – Why Stephen traded London life for Palawan in the Philippines.

[6:43] – What exactly is "Neighbours & Nomads"? The vision behind the hybrid coworking-social club.

[8:03] – How Starlink revolutionised the coworking potential in El Nido.

[11:20] – The surprising local demand for coworking outside traditional tourist markets.

[12:06] – Connecting with hidden local freelancers and remote workers.

[15:05] – Understanding the local community: "Everybody knows everybody."

[16:30] – A space tour: coworking benches, meeting rooms, rooftop amphitheatre, and why details matter.

[18:59] – What hospitality teaches you about coworking: creating environments where people want to return daily.

[22:03] – Mezcal as a community-building ingredient (really).

[24:20] – How hospitality professionals can naturally excel in coworking spaces.

[27:37] – Stephen’s simple hospitality philosophy: "how you make people feel."

Hospitality Secrets for Coworking Spaces

Stephen distils hospitality down to one key idea: creating spaces that become essential rituals in people's daily lives.

He breaks down exactly how attention to detail—knowing someone’s favorite seat, drink, or working preferences—can transform occasional visitors into loyal regulars.

Why Mezcal Matters

Stephen reveals how Mezcal became their space's unique selling point and community-building asset.

Learn how tapping into niche interests can help your coworking space attract and retain a dedicated, passionate community.

Coworking Community Building in a New Country

Moving countries and building a business from scratch isn’t easy, especially with unreliable infrastructure. Stephen shares how he turned these challenges into strengths, creating a genuinely inviting space that locals and digital nomads actively seek out.

Hospitality Lessons for City Coworking Operators

Stephen offers actionable insights for coworking spaces in urban areas like London, explaining how hospitality details can profoundly improve member experience, retention, and community loyalty.

Links & Resources

* Neighbours & Nomads Website

* Watch Stephen’s LinkedIn video updates of the building process.

* Follow Neighbours & Nomads on Instagram and Facebook

* Coworking Values Podcast on LinkedIn

* Join The Coworking Community Builder Cohort

* Register for European Coworking Day, May 2025

* Join the 8k Members in the LinkedIn Coworking Group

* Connect with Bernie on LinkedIn

* Connect with Stephen on LinkedIn

One more thing

Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.

These values aren’t just ideas—they shape the spaces where we gather, work, and grow.

We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.

Community is the key 🔑

Episode Summary

Forget what you’ve heard about discipline.

In this episode, Bernie jams with Sam Sundius, visual artist, coach, and neurodivergent champion, to unravel why the usual "productivity hacks" rarely help—and often hurt—neurodivergent creatives. Sam shares a radically refreshing approach: stop fighting your brain and start reshaping your environment instead.

They discuss why true accessibility isn't a checkbox exercise, why small changes (like simply putting more clocks on the wall) matter, and how coworking spaces can genuinely serve neurodivergent members without falling prey to empty buzzwords.

If you've ever struggled to "just get stuff done," wondered what accessibility truly means, or felt like you're working too hard just to fit in, listen closely—this one's for you.

Timeline Highlights

[0:40] – Bernie introduces the Community Builder Cohort

[1:17] – Who is Sam Sundius, and what’s the Art of Undiscipline?

[3:48] – The biggest myths about ADHD & neurodivergence

[5:36] – How coworking spaces can support neurodivergent members

[7:50] – Accessibility: Why rules don’t work—but practice does

[10:23] – The headphones paradox and why small changes matter

[11:43] – Clocks on the wall: A simple fix for time blindness

[15:26] – Where’s the line between inclusivity and personal responsibility?

[22:09] – The business case for accessibility and inclusion

[27:12] – Why spaces built for a specific community work better

[30:44] – The problem with “everyone is welcome”

[33:06] – How defensiveness plays into exclusion vs. belonging

[35:44] – Elon Musk, othering, and learning to sit with discomfort

[37:02] – Where to find Sam online

The Art of Undiscipline: Learning Into How Your Brain Works

Sam built her coaching practice around a radical but simple idea—instead of forcing yourself to fit a rigid system, why not shape your work to suit you? Too many neurodivergent people use self-discipline as a weapon rather than a tool. Sam explains how coworking spaces and work environments can be structured to meet people where they are, rather than expecting them to constantly “fix” themselves.

Myths About ADHD & Neurodiversity in Coworking

The buzz around neurodiversity is growing, but what’s real and what’s just performative?

Sam breaks down the biggest myths—from the idea that every neurodivergent person needs the same accommodations to the assumption that inclusion means redesigning everything from scratch.

She argues that community-first coworking spaces are already halfway there—they need to listen better.

How to Make a Space Feel Instantly More Neurodivergent-Friendly

Forget big, expensive renovations—small tweaks can make a huge difference.✅ Clocks on the walls – Helps with time blindness without extra mental effort.

✅ Flexible noise policies – Headphones aren’t a cure-all, but a “quiet norm” can help.

✅ Responsive environments – Accessibility isn’t a checklist; it’s a continuous conversation.

Where’s the Line? Personal Responsibility vs. Inclusive Spaces

Not every space is for everyone—and that’s okay. Sam and Bernie discuss the tension between making a space inclusive and accepting that not every space will be a perfect fit.

Whether it’s a neurodivergent-friendly coworking space, a women-focused workspace, or a bar that doesn’t match your vibe, Sam argues that true inclusion isn’t about pleasing everyone—it’s about building intentional, thriving communities.

The Business Case for Accessibility & Inclusion

Inclusion isn’t just the “right thing to do”—it’s also good business.

Sam explains why spaces that deeply understand and serve a specific community do better than those that try to cater to everyone.

A space built with neurodivergent folks in mind, for example, attracts loyal members who feel truly at home rather than just checking a “diversity” box.

Links & Resources

* Art of Undiscipline – Sam’s coaching & community for neurodivergent creatives

* Coworking Values Podcast on LinkedIn

* Coworking Alliance Summit

* Coworking Values Podcast on LinkedIn

* Join The Coworking Community Builder Cohort

* Register for European Coworking Day, May 2025

* Join the 8k Members in the LinkedIn Coworking Group

* Connect with Bernie on LinkedIn

* Connect with Sam Sundius on Instagram

One more thing

Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.

These values aren’t just ideas—they shape the spaces where we gather, work, and grow.

We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.

Community is the key 🔑

Episode Summary

Coworking spaces aren’t just about desks—they’re the beating heart of entrepreneurship, the places where businesses are built, confidence is restored, and problems get solved over coffee and quiet persistence.

And yet, while governments keep funding short-term business courses and startup initiatives, the spaces actually doing the work—providing daily support, mentorship, and real connections—are left fighting to survive.

In this episode, Stacey Sheppard, founder of The Tribe in rural Devon, discusses the financial struggle of running an independent coworking space, why women entrepreneurs need more than a LinkedIn pep talk, and how local governments keep missing the single most effective tool for economic growth.

If we’re serious about supporting women in business, we need to start funding the places where entrepreneurship actually happens.

Timeline Highlights

[00:53] – Stacey introduces The Tribe and her blogging background

[02:14] – The Hive: A Scottish local authority-funded coworking space

[05:28] – Why funding for coworking spaces is so uneven

[07:16] – The hidden labor of women in business

[10:03] – How coworking can solve local economic challenges

[15:00] – The micro-learning effect of being in a coworking space

[19:40] – Why many women don’t identify as entrepreneurs

[26:07] – Stacey’s vision: A funded coworking space in every town

[32:28] – The Devon Work Hubs network: A model for collaborationKey Takeaways

Real Stories from Local CoworkingAt The Tribe, one member who had dreamed of launching an art business for years finally took the leap—designing her first creative workshop series.

The accountability and encouragement of the coworking space helped her move from planning to action.

Local coworking spaces don’t just provide desks; they help real people take real steps toward their goals.

The Role of Local Authorities & PolicymakersScotland is leading the way with The Hive, a government-backed coworking space supporting women in business.

This isn’t just about free office space—it’s an economic development tool. More local councils need to recognize coworking as business infrastructure, supporting small businesses and local entrepreneurs with dedicated investment.

The Invisible Labor of Women in BusinessWomen face different barriers than men in entrepreneurship—primary caregiving responsibilities, expensive childcare, and lack of confidence in risk-taking. Spaces like

The Tribe don’t just provide office space; they create networks of support that help women navigate these challenges.

The Economic Case for Investing in CoworkingCoworking spaces are more than work hubs—they stimulate local economies. Research shows that investment in small business infrastructure, including coworking spaces, creates jobs, reduces business failure rates, and boosts local spending.

Councils and policymakers need to move coworking spaces from a “nice-to-have” to an essential part of economic planning.

A Bold Vision for the FutureImagine a future where every town has a well-funded coworking space, offering affordable, flexible, and community-driven workspaces.

More women in business. More self-sustaining local economies. Less isolation. If governments and communities work together, we can make this vision a reality.

Links & Resources

* Stacey’s Original LinkedIn Post

* Join the discussion on funding small coworking spaces.

* The Tribe coworking space for women

* The Design Sheppard Blog

* Jon Alexander’s book Citizens

* Coworking Alliance Summit

* Coworking Values Podcast on LinkedIn

* Join The Coworking Community Builder Cohort

* Register for European Coworking Day, May 2025

* Get Your Pass for the Workspace Design Show London 2025

* Join the 8k Members in the LinkedIn Coworking Group

* Connect with Bernie on LinkedIn

* Connect with Stacey on LinkedIn

One more thing

Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.

These values aren’t just ideas—they shape the spaces where we gather, work, and grow.

We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.

Community is the key 🔑

Episode Summary

In this special episode for the Workspace Design Show London, Bernie talks with Humaira Pilkington, one of the show's driving forces, about the future of workspace innovation. 

They dive into why activating the senses is more than just a theme—it's the key to better productivity, deeper focus, and a thriving workplace culture.

From designing with neurodiversity in mind to making events that genuinely serve their communities, Humaira shares how the Workspace Design Show curates must-see panels, hands-on installations, and a speaker lineup that avoids the usual "pay-to-speak" nonsense.

Whether you run a coworking space, design offices, or want to work in a place that doesn’t feel like a fluorescent-lit prison, this episode is packed with insights you can use today.

Timeline Highlights

[00:40] – The many hats of running a small coworking space

[02:00] – What is the Workspace Design Show, and why should you care?

[04:23] – Why seeing workspace products in person changes everything

[06:19] – The truth about event speaker lineups (and why this one is different)

[07:39] – What does "Activate the Senses" actually mean for workspaces?

[11:28] – How sound, lighting, and design impact focus & neurodiversity

[14:18] – Must-see moments at this year’s Workspace Design Show

[18:17] – How the team keeps the event fresh and relevant every year

Detailed Episode Breakdown

The Workspace Design Show: Why It Matters

This isn’t just another industry event—it’s where the future of office design, coworking, and workspace experience is shaped.

Humaira breaks down the show's international appeal, what to expect, and why it’s become a must-attend event for designers, operators, and workplace strategists.

Ditching the Sales Pitches: How They Choose Speakers

Nobody wants to sit through another dull, sponsored talk. The Workspace Design Show actively avoids the "pay-to-speak" model that plagues so many conferences.

Instead, they curate high-value, needs-based panels designed to give attendees actual takeaways, not just product pitches.

What "Activate the Senses" Means for Workspaces

This year’s theme, Activate the Senses, is about more than just aesthetics—it's about creating work environments that improve productivity, focus, and well-being.

* Soundproofing for better concentration

* Lighting and texture that reduce stress and improve engagement

* The role of scent in boosting creativity and focus

Humaira shares how these elements shape workplace experiences, making coworking spaces and offices places where people actually want to be.

Essential Talks & Experiences to Catch at the Show

If you’re attending, plan ahead - follow this link for talks.

Some of the standout moments include:

* Panel on Workspace Communities & Social Value (Feb 27th)

* The Mood Board Contest showcases cutting-edge design approaches

* A Mixed Media Showcase by Hawley, unveiling new sensory-driven workspace concepts

* Hands-on materials & design sessions from Material Bank

Humaira also shares why first-day attendees get the best experience, including exclusive product reveals and networking opportunities.

How to Keep an Event Fresh Every Year

With workspace trends changing fast, how does the Workspace Design Show avoid repeating the same old ideas? It’s simple: they talk to the people shaping the industry.

* What problems need solving?

* Who needs a bigger voice?

* What didn’t we cover last year?

Rather than recycling past panels, the team builds each year from scratch based on real industry conversations.

Links & Resources:

* Get Your Pass for the Workspace Design Show London 2025

* Join the Three London Coworking Assembly Workshops here

* Coworking Alliance Summit

* Coworking Values Podcast on LinkedIn

* Join The Coworking Community Builder Cohort

* Register for European Coworking Day, May 2025

* Join the 8k Members in the LinkedIn Coworking Group

* Connect with Bernie on LinkedIn

* Connect with Humaira on LinkedIn

One more thing

Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.

These values aren’t just ideas—they shape the spaces where we gather, work, and grow.

We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.

Community is the key 🔑

Episode Summary:

Trust is collapsing worldwide—but not when it comes to the people we see in real life.

In this episode, Bernie and Phil discuss the 2024 Edelman Trust Barometer findings and their implications for coworking operators. 

As trust in institutions, media, and business plummets, people are turning to local communities and personal connections.

This is where coworking spaces have a huge opportunity—they’re not just workspaces but trust hubs where people can build relationships face-to-face.

They discuss:

* Why people trust individuals over brands—and how coworking spaces can use that to grow.

* How to get home-based workers out of their kitchen and into your space.

* Why traditional marketing doesn’t work anymore—and how word-of-mouth from members is your best strategy.

* The role of local coworking spaces in rebuilding trust in a disconnected world.

If you’re running a coworking space and struggling to attract local members, this episode will show you what’s missing, why trust matters, and how to build a coworking space that people actually want to be part of.

Why Coworking Operators Should Listen:

✅ Trust is at an all-time low—but people still trust those they see in real life. Learn how to position your coworking space as a community trust hub.

✅ Remote workers are isolated—but they won’t walk in on their own. Learn how to invite them in without aggressive marketing.

✅ Social media followings don’t matter—real engagement does. Discover how to build a coworking space where word-of-mouth does the marketing for you.

✅ Most people don’t hate the office—they hate commuting. See how to position your coworking space as a no-brainer alternative to working from home.

Timeline Highlights:

[00:03] – Welcome and intro: Why trust and local connection matter for coworking spaces.

[01:13] – The 2024 Edelman Trust Barometer—how trust in business, government, and media is falling fast.

[03:55] – People trust local, face-to-face connections more than anything else.

[05:38] – How coworking spaces can serve as trust hubs in their communities.

[07:32] – Online rage culture vs. in-person conversations—how coworking spaces offer a better way.

[09:58] – Building trust online: Why big followings don’t matter, but personal engagement does.

[11:59] – Why people trust individuals more than brands—and what that means for coworking operators.

[14:46] – How social media has changed—why smaller, engaged networks now matter more.

[17:10] – Hybrid work, coworking, and why local economies are shifting.

[20:06] – Investing in your local community—how it benefits coworking spaces in the long run.

[22:27] – The challenge of reaching remote workers who aren’t looking for coworking.

[24:14] – What actually gets people out of their home office and into a coworking space?

[26:09] – The power of word-of-mouth marketing in coworking spaces.

[28:23] – Why should coworking spaces integrate with their local area, not just focus on desks?

[29:24] – How larger companies should support employees using local coworking spaces.

[30:43] – Where to find Phil online and connect.

Key Takeaways for Coworking Operators:

💡 Trust is shifting from institutions to individuals. People don’t trust ads or corporate messaging anymore—they trust the people they see in real life.

💡 Most people working from home aren’t actively looking for coworking—but they need it. You need to invite them in, not just market to them personally.

💡 Forget vanity metrics—small, engaged communities matter more. You don’t need 10,000 LinkedIn followers; you need strong local relationships that drive word-of-mouth.

💡 Coworking spaces that act as local community hubs will thrive. The future of work isn’t about forcing people back to the office—it’s about offering an alternative to isolation.

* Brightside Digital - Phil’s agency

* The 2024 Edelman Trust Barometer

* Jon Alexander’s book Citizens

* Coworking Alliance Summit

* Coworking Values Podcast on LinkedIn

* Join The Coworking Community Builder Cohort

* Register for European Coworking Day, May 2025

* Get Your Pass for the Workspace Design Show London 2025

* Join the 8k Members in the LinkedIn Coworking Group

* Connect with Bernie on LinkedIn

* Connect with Phil on LinkedIn

One more thing

Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.

These values aren’t just ideas—they shape the spaces where we gather, work, and grow.

We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.

Community is the key 🔑

Episode Summary:

Coworking spaces thrive on community—but too many spaces get it wrong from the start.

In this episode, Emily and Bernie discuss the five biggest mistakes coworking leaders make, from focusing on desks over culture to pushing for rapid growth at the expense of real connection. 

Based on insights from 180+ podcast interviews and years of hands-on coworking experience, they share practical strategies for building a real community, not just filling a space.

You’ll learn how to avoid these common pitfalls, create an environment where members actually want to stay, and set up systems that support a thriving coworking space.

In addition, you can access a free five-day email course and learn how to join the Coworking Community Builder Cohort, which offers ongoing support from experienced coworking leaders.

Why Coworking Operators Should Listen:

✅ You’re building a community—but no one’s engaging. Learn why coworking spaces struggle to create connection and how to build a real sense of belonging.

✅ You’re focusing on features, not feelings. Members don’t stay because of fast WiFi or free coffee—they stay because they feel seen and supported.

✅ Your communication is messy or inconsistent. If you’re using too many tools (or the wrong ones), members won’t stay in the loop. Learn how to simplify and streamline.

✅ You think growth means more people. Filling desks isn’t the same as building a sustainable, engaged community—here’s how to grow the right way.

Timeline Highlights:

[00:03] – Running a coworking space means wearing too many hats—why do small spaces need better systems?

[01:15] – Mistake #1: Marketing a “thriving community” before you’ve actually built one.

[03:21] – Mistake #2: Focusing on features instead of feelings.

[05:21] – The power of rituals in coworking spaces—why simple traditions create stronger communities.

[08:16] – How hospitality is about making people feel seen—not about luxury.

[09:05] – Mistake #3: Letting cliques form and failing to notice who’s missing.

[10:40] – Why some coworking spaces feel unwelcoming (even if they don’t mean to be).

[12:32] – Mistake #4: Poor communication—why your members don’t know what’s happening?

[13:58] – Why email still matters—and how to use it effectively in coworking.

[15:30] – The mistake of switching communication tools too often—keep it simple.

[16:10] – Mistake #5: Thinking growth only means more people.

[17:51] – Why do coworking spaces with strong communities thrive longer than ones that grow too fast?

[18:43] – How the Coworking Community Builder Cohort helps coworking leaders avoid these mistakes.

[20:07] – Upcoming events, including European Coworking Day and workshops on AI, hospitality, and inclusive space design.

Key Takeaways for Coworking Operators:

💡 You can’t fake community. Don’t market a “thriving community” until you’ve actually built one. Start small and let it grow naturally.

💡 Features don’t keep members—feelings do. Fast WiFi and coffee won’t create loyalty. A strong culture and a sense of belonging will.

💡 Good communication isn’t about fancy tools—it’s about consistency. Use simple, effective methods and make sure people actually see your messages.

💡 Growth is about the right people, not just more people. A packed space isn’t a strong community if members aren’t connected.

🎁 Bonus: Get the free email course—"5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them)."

📩 Sign up for the London Coworking Assembly newsletter below to get the free five-day email course.

Links & Resources:

* Coworking Alliance Summit

* Coworking Values Podcast on LinkedIn

* Join The Coworking Community Builder Cohort

* Register for European Coworking Day, May 2025

* Get Your Pass for the Workspace Design Show London 2025

* Join the 8k Members in the LinkedIn Coworking Group

* Connect with Bernie on LinkedIn

* Connect with Emily on LinkedIn

One more thing

Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.

These values aren’t just ideas—they shape the spaces where we gather, work, and grow.

We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.

Community is the key 🔑

Episode Summary:

Coworking spaces are meant to be inclusive, creative, and supportive, but are they designed for everyone who walks through the door?

In this episode, Bernie and Anna B. Sexton explain how most coworking spaces fail neurodivergent professionals and creatives without their knowledge. 

They discuss why rigid booking systems, overwhelming environments, and community expectations can be barriers and what small but powerful changes can make coworking spaces genuinely accessible.

Anna, a neurodivergent creative, has first-hand experience navigating coworking spaces.

At the same time, Bernie challenges operators to rethink how they balance structure and flexibility to serve all members—not just the neurotypical ones.

If you run a coworking space and want to improve the experience for freelancers, creatives, and neurodivergent members, this episode is packed with practical changes you can make.

Why Coworking Operators Should Listen:

✅ Neurodivergent members struggle in your space—and you might not even realize it. Learn how coworking environments can create unintentional barriers.

✅ Discover why rigid systems don’t work for everyone. Booking platforms, onboarding flows, and workspace layouts can be frustrating or inaccessible—here’s how to fix them.

✅ Small changes = big impact. Simple shifts in designing space, structuring community engagement, and supporting members can make your coworking space more inclusive and effective.

✅ Learn how to balance social connection and deep work. Not all members want constant interaction—find out how to create an environment where community and focus can thrive.

Timeline Highlights:

[00:03] – Running a coworking space means wearing too many hats—why do small spaces need better systems?

[00:56] – What do coworking spaces get wrong for neurodivergent members?

[03:55] – How traditional coworking structures don’t always work for creative professionals.

[05:32] – The problem with rigid booking systems, onboarding, and space layouts.

[08:20] – Why some members struggle with specific workflows—and how to make them more manageable.

[09:54] – How coworking spaces can balance structure and flexibility.

[12:14] – Why perfectionism holds creatives back—and what coworking spaces can do to help.

[17:18] – What an inclusive coworking space looks like.

[19:24] – Where creative professionals get their work done.

[21:59] – The best planning tool for freelancers and neurodivergent professionals.

[23:16] – How coworking spaces can help creatives focus—without stifling them.

[26:44] – Why we think about work needs to change.

[30:27] – How coworking operators can rethink workspaces for different types of workers.

[32:15] – Where to find Anna and follow her work.

Key Takeaways for Coworking Operators:

💡 Coworking spaces often create barriers for neurodivergent members. Overwhelming environments, complicated booking systems, and a lack of quiet spaces can push people away.

💡 The proper structure helps, but too much structure is a problem. Some systems are necessary, but rigidity makes it harder for members to thrive—spaces must strike a balance.

💡 Flexibility isn’t just a buzzword—it’s essential. Some members need social energy, others need solitude—coworking spaces must design for both.

💡 Small shifts in how coworking spaces operate can create massive change. From how onboarding works to how spaces are laid out, slight improvements can make spaces genuinely inclusive.

Links & Resources:

* Open To Create - Anna’s company

* Anna on Instagram

* Coworking Alliance Summit

* Coworking Values Podcast on LinkedIn

* Join The Coworking Community Builder Cohort

* Register for European Coworking Day, May 2025

* Get Your Pass for the Workspace Design Show London 2025

* Join the 8k Members in the LinkedIn Coworking Group

* Connect with Bernie on LinkedIn

* Connect with Anna on LinkedIn

One more thing

Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.

These values aren’t just ideas—they shape the spaces where we gather, work, and grow.

We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.

Community is the key 🔑

Episode Summary:

Social media used to feel like a town square—where conversations sparked, communities formed, and ideas spread.

But lately?

It’s more like a noisy marketplace of ads, outrage, and algorithms pushing us toward division.

Lauren Hug, author and advocate for digital kindness, joins Bernie to discuss what has gone wrong and how we can fix it.

They explore how social media still has the power to build real communities if we choose to use it differently.

This episode is about reclaiming the internet for authentic conversations instead of doomscrolling.

It covers everything from setting boundaries in digital spaces to finding others who want to connect.

If you're wondering how to make social media feel human again, this episode is for you.

Timeline Highlights:

[00:03] – Running a coworking space means wearing too many hats—how the Community Builder Cohort can help.

[00:55] – What is digital kindness? Lauren shares why we need to see social media as an extension of real human connection.

[01:38] – Twitter changed Lauren’s life and why she believes digital spaces still have potential.

[02:26] – Social media used to feel like a gathering place. Now, it’s just noise. What happened?

[03:59] – The three most significant problems with how we see social media today.

[05:19] – Why must we stop treating social media like an ad platform and use it like a community space?

[07:09] – How to use social media in a way that feels good and serves your community.

[09:52] – The biggest mistakes people make when building community online.

[13:29] – Storytelling vs. marketing—why “telling your story” doesn’t have to mean selling something.

[18:14] – The Buffy the Vampire Slayer test—what social media moments bring people together?

[20:32] – There are more of us than them. Why Lauren believes social media is still worth saving.

[24:06] – The power of posting positive stories from coworking and community spaces.

[26:50] – What we can learn from Jon Alexander’s book Citizens about reclaiming digital spaces.

[29:09] – Social media isn’t dead—it’s just waiting for the right people to use it differently.

Links & Resources:

* Lauren Hug - on Substack

* Laurens Website

* Lauren’s Amazon Author Page

* Jon Alexander’s book Citizens

* Coworking Alliance Summit

* Coworking Values Podcast on LinkedIn

* Join The Coworking Community Builder Cohort

* Register for European Coworking Day, May 2025

* Get Your Pass for the Workspace Design Show London 2025

* Join the 8k Members in the LinkedIn Coworking Group

* Connect with Bernie on LinkedIn

* Connect with Lauren on LinkedIn

One more thing

Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.

These values aren’t just ideas—they shape the spaces where we gather, work, and grow.

We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.

Community is the key 🔑