Coworking Values Podcast

Episode Summary:

We have more tech at our fingertips than ever—so why does it feel like we’re spending less time on what matters?

In this episode, Bernie sits down with coworking and tech veteran Manuel Conti to unpack the tension between automation, data, and genuine human connection.

Are we improving coworking or just drowning in software, metrics, and chatbots that no one wants to talk to?

Bernie and Manuel challenge the obsession with big data, question whether AI-driven customer service is a disaster in disguise, and highlight why focusing on community over automation might be the most intelligent business move a coworking space can make.

Manuel also shares insights from industry research on how much time operators waste on low-value tasks—and what they could be doing instead.

If you run a coworking space, work in tech, or wonder if your members would be better off talking to a human instead of another bot, this one’s for you.

Timeline Highlights:

[01:00] – From his time in Regus to Pont: How Manuel is reshaping coworking tech to serve people, not just data.

[02:49] – Are we over-relying on data? Why more numbers don’t always mean better decisions.

[05:12] – Tech should remove friction—not create more work.

[07:22] – The rise of isolation: Are we automating ourselves into loneliness?

[09:17] – Voice notes vs. honest conversations: Small tech shifts change human interaction.

[11:12] – The power of being seen: Why people remember how a space makes them feel.

[14:46] – Features vs. actual value: Why most software updates are just noise.

[19:17] – AI is excellent—if you use it to do the right things faster, not the wrong things.

[23:25] – Operators spend too much time on admin that members don’t care about.

[26:50] – Chatbots aren’t customer service. People want to talk to humans.

[31:22] – Big data, blockchain, and the hype cycle: Why we keep chasing the wrong trends.

[34:31] – Where to find Manuel online—and why the best tech improves human interaction.

Detailed Episode Breakdown:

Are We Saving Time—Or Just Automating More Work?Bernie and Manuel discuss how coworking spaces use more tech than ever—but often in ways that create more work, not less.

From endless KPIs to bloated software stacks, are we just overcomplicating things?

The Myth of Data-Driven DecisionsManuel shares research from operators who say they need more data—but struggle to explain what they’ll do with it.

Bernie raises a simple question: What if you just asked your members?

Loneliness, Isolation, and the Role of SpaceCoworking exists to bring people together, yet Manuel and Bernie explore how we spend more time interacting with screens than with each other.

Is coworking really about community, or is it just another productivity hack?

Tech Should Be a Tool, Not a DistractionManuel challenges the idea that AI and automation constantly improve coworking.

If technology doesn’t make people feel more connected, is it helping?

The Cost of Wasted TimeManuel shares a shocking example: a coworking operator in London has three full-time employees who do nothing but update spreadsheets.

That’s three people who could be building relationships, solving problems, or improving the space—but instead, they’re drowning in admin.

AI vs Human Interaction: Why Chatbots Are Killing Good ServiceNot all automation is helpful.

Manuel and Bernie unpack customer service bots' frustration and why the businesses that still prioritise real human support are winning.

Links & Resources:

* Manuel’s company: Pont

* The Last Lecture Randy Pausch

* Coworking Alliance Summit

* Coworking Values Podcast on LinkedIn

* Join The Coworking Community Builder Cohort

* Register for European Coworking Day, May 2025

* Get Your Pass for the Workspace Design Show London 2025

* Join the 8k Members in the LinkedIn Coworking Group

* Connect with Bernie on LinkedIn

* Connect with Manuel on LinkedIn

One more thing

Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.

These values aren’t just ideas—they shape the spaces where we gather, work, and grow.

We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.

Community is the key 🔑

Episode Summary:

What happens when coworking spaces stop competing and start collaborating?

In this episode, Bernie sits down with Sam Poler, one of the organisers behind the Coworking Alliance Summit, to discuss why alliances matter, how they help independent coworking spaces thrive, and why more people need to know about this global movement.

Coworking alliances aren’t just about pooling resources—they’re about creating a collective voice, shaping local economies, and proving that collaboration is more substantial than competition.

From navigating local government partnerships to securing grants and refining community-building strategies, the Coworking Alliance Summit is where operators at every stage—whether just starting out or well—established—come together to share knowledge, build connections, and strengthen their impact.

The Coworking Alliance Summit is run by Sam, Ashley and Hector

If you run a coworking space or want to build something bigger than four walls and WiFi, this episode is for you.

Timeline Highlights

[00:40] – What is the Coworking Alliance Summit?

[02:22] – What do we mean by “alliance”?

[04:19] – How coworking alliances help spaces thrive

[06:02] – The “coworking imposter syndrome” that stops people from joining

[09:13] – Making coworking alliances more globally inclusive

[10:48] – Bringing ideas back to your local coworking scene

[12:14] – Why new coworking alliances are emerging

[14:03] – The power of learning from others—so you don’t have to reinvent the wheel

[17:08] – How the summit is structured (interactive, not just speakers)

[19:27] – When and where the event takes place

Key Takeaways

* Alliances strengthen coworking. They help spaces connect, share strategies, and advocate for coworking on a larger scale.

* You don’t have to do it alone. Whether you’re starting an alliance or running a space, the summit connects you with people who’ve been there.

* The movement is growing. New alliances like POC (People of Coworking) (Jerome’s episode is here) and Flock (Future Leaders of Coworking) are redefining collaboration.

* Coworking is global, but the conversation needs to be more inclusive. How do we ensure spaces beyond North America and Europe are represented?

* This event is for everyone. You don’t need a huge space or a big budget—if you care about coworking, you belong here.

Links & Resources:

* Coworking Alliance Summit

* Coworking Values Podcast on LinkedIn

* Join The Coworking Community Builder Cohort

* Register for European Coworking Day, May 2025

* Get Your Pass for the Workspace Design Show London 2025

* Join the 8k Members in the LinkedIn Coworking Group

* Connect with Bernie on LinkedIn

* Connect with Sam on LinkedIn

One more thing

Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.

These values aren’t just ideas—they shape the spaces where we gather, work, and grow.

We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.

Community is the key 🔑

Discussion about this podcast

Episode Summary:

Women don’t need permission to create spaces for themselves—but they’re still expected to ask for it.

When Caroline D’Anna Horne first mentioned creating a coworking space for women, she wasn’t met with curiosity—she was met with concern.

“What about the men?” people asked.

“Why can’t they be a part of it?” Some even called it anti-feminist.

Because it ‘seems’ a space designed for women needs justification, while male-dominated spaces are... spaces.

At first, Caroline felt the need to explain.

Now? She knows she doesn’t have to.

In this episode, Bernie and Caroline get into the motherhood tax, the gender pay gap, and the quiet weight of guilt, isolation, and imposter syndrome that women carry every day.

Why do men’s salaries increase after they have kids while women’s careers stall? Why do landlords, investors, and employers still treat working mothers as a liability?

Caroline isn’t waiting for the system to catch up.

She and her co-founder Gemma are building something tangible—a community-first coworking model that works for women.

No corporate diversity panels, no permission-seeking—just women designing the space they need.

If you’re a woman trying to balance ambition with life—or a man wondering why women still have to fight for the basics—this episode is for you.

Timeline Highlights:

[0:02] – Bernie opens the episode and introduces Caroline.

[0:37] – Caroline explains what Breaker Collective is all about.

[1:39] – The moment Caroline hesitated to create a coworking space for women—and why she changed her mind.

[3:10] – Why do so many women feel apologetic about creating something just for them?

[5:11] – The power of community in reducing isolation at every stage of life.

[6:25] – The motherhood tax—how women lose career progress, earnings, and opportunities after having kids.

[8:52] – The fatherhood bonus—men’s salaries increase after having children, while women’s plummet.

[9:54] – Why equal pay is "too complicated"—but getting to Mars isn’t.

[11:06] – The emotional and financial impact of the gender pay gap.

[12:16] – Women leaders fighting for change—from Pregnant Then Screwed to Anna Whitehouse.

[13:12] – What 125+ women told Breaker Collective about their biggest struggles.

[17:16] – Three words that come up repeatedly: Loneliness, guilt, and confidence.

[22:35] – Why do women feel guilty about taking time for themselves—even for a haircut?

[26:22] – The long-lasting impact of cultural expectations on women’s roles.

[29:21] – How COVID pushed women back decades in workplace equality.

[31:00] – Who does the school always call first? (Hint: It’s not Dad.)

[32:22] – The confidence gap: 75% of female executives experience imposter syndrome.

[33:39] – Caroline’s career before kids—working across East Africa and South Sudan.

[35:30] – Being paid 75% less than a male colleague with the same CV.

[38:37] – How Breaker Collective is building community BEFORE securing a space.

[41:17] – Why coworking spaces don’t need buildings to start making an impact.

[43:31] – Where to find Breaker Collective and get involved.

Detailed Episode Breakdown:

Why Women Need Their Own SpacesCaroline shares her initial hesitation about launching a women-focused coworking space—and why she no longer apologises for it.

She explains how Breaker Collective creates a space where women can thrive, connect, and focus without justifying themselves.

The Motherhood Tax vs. The Fatherhood BonusWomen’s careers stall after having children, while men’s salaries increase.

Caroline breaks down the numbers and highlights how workplace structures still reward fathers and penalise mothers.

The Realities of Equal Pay—and Why It’s Still “Too Complicated”Governments and businesses claim fixing the gender pay gap is difficult—yet the same companies can launch billion-dollar rockets and solve instant payments across the internet.

Loneliness, Guilt, and Confidence: The Three Challenges Women Face MostBreaker Collective surveyed 125+ women and heard the same struggles over and over:

* Loneliness—Whether you’re a new mum, a working parent, or childless, many women feel isolated in different stages of life.

* Guilt—From taking time for self-care to prioritising work, women are conditioned to justify every decision.

* Confidence—Imposter syndrome is rampant among highly qualified, successful women.

Building a Coworking Community Before Securing a SpaceWhile searching for the right physical location, Breaker Collective has hosted events, supported women, and proved demand.

Caroline explains why community always comes first—then the building.

Links & Resources:

* The Breaker Collective Website

* Pregnant Then Screwed Campaign

* Anna Whitehouse (Mother Pukka) on Motherhood & Work

* Coworking Values Podcast on LinkedIn

* Join The Coworking Community Builder Cohort

* Register for European Coworking Day, May 2025

* Get Your Pass for the Workspace Design Show London 2025

* Join the 8k Members in the LinkedIn Coworking Group

* Connect with Emily on LinkedIn

* Connect with Caroline on LinkedIn

Episode Summary:

How do you run a business, build a career, and raise a child—without burning out?

In this episode, Emily sits down with Ann-Marie Kinlock, founder of Kindhaus, to discuss the massive gap in support for working parents and how coworking spaces can fill it.

Ann-Marie shares her journey from navigating corporate redundancies and postnatal depression to launching Kindhaus, a workspace built for parents who need childcare and a place to focus.

They get into the real challenges of creating coworking spaces that welcome families, from finding the right property and funding to working with (or against) landlords who just don’t get it.

If you’ve ever tried balancing work and parenthood—or thought about adding childcare to your coworking space—this episode is packed with insights on what it takes.

Timeline Highlights:

[0:02] – Bernie introduces the Community Builders Cohort and how to get involved.

[0:39] – Emily welcomes Ann-Marie and asks about Kindhaus and its mission.

[1:14] – The unmet needs that led Ann-Marie to start Kindhaus.

[2:49] – From corporate redundancies to business ownership: Ann-Marie’s journey.

[5:35] – The financial and emotional toll of balancing work, childcare, and business.

[8:10] – Why existing childcare models don’t work for many parents.

[9:48] – What’s stopping coworking spaces from adding childcare?

[12:12] – What would it look like if childcare-friendly coworking was standard?

[14:30] – How coworking spaces can start small with family-friendly features.

[16:23] – The rollercoaster of finding a permanent space: A cautionary tale.

[19:21] – Landlords, legal red tape, and the unexpected barriers to progress.

[24:33] – The challenge of changing landlord perceptions of family-friendly workspaces.

[28:40] – Property, funding, and the reality of securing investment for a coworking space with childcare.

[32:10] – Lessons from failed leases and why Ann-Marie is more determined than ever.

[34:08] – Advice for coworking spaces thinking about adding childcare.

[37:55] – Finding the right investors: Why values alignment is crucial.

[42:24] – Where to find Ann-Marie and how to support Kindhaus.

Detailed Episode Breakdown:

Why Kindhaus Exists: A System That Fails Working ParentsAnn-Marie shares how her experience of losing her job while pregnant and struggling to afford childcare led to the idea behind Kindhaus.

She explains why traditional coworking spaces often exclude parents and why flexible childcare solutions are critical for economic equality.

The Real Barriers to Childcare-Friendly CoworkingCoworking spaces have toyed with the idea of adding childcare for years, but very few make it work.

Ann-Marie breaks down the real reasons, from landlord resistance to financial risks—and what workspace operators can do to test the waters without overcommitting.

How to Make a Parent-Friendly Workspace WorkAnn-Marie shares practical steps for coworking spaces that want to support parents, from trial runs and partnerships with nurseries to simple space adjustments like buggy parking and flexible booking systems.

The Nightmare of Finding a Space—And What She LearnedAnn-Marie tells the gut-wrenching story of nearly securing the perfect location, only for the landlord to pull out at the last minute.

She shares what she learned from the experience and how coworking spaces can avoid the same mistakes.

What Coworking Spaces Need to Know About Property and FundingFrom navigating commercial leases to securing investment, Ann-Marie shares what she wishes she knew before starting out.

She explains why finding the right investors—those who truly believe in the mission—is more important than chasing quick money.

Links & Resources:

* KindHaus, where flexible workspace meets flexible childcare

* Leeds University Research on Childcare & Gender Pay Gap

* Coworking Values Podcast on LinkedIn

* Join The Coworking Community Builder Cohort

* Register for European Coworking Day, May 2025

* Get Your Pass for the Workspace Design Show London 2025

* Join the 8k Members in the LinkedIn Coworking Group

* Connect with Emily on LinkedIn

* Connect with Ann-Marie on LinkedIn

One more thing

Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.

These values aren’t just ideas—they shape the spaces where we gather, work, and grow.

We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.

Community is the key 🔑

Episode Summary

Are you running a coworking space, working with clients, or just struggling to set boundaries that stick?

In this episode, Bernie and Chris Marr dig into the all-too-familiar traps of people-pleasing, blurred boundaries, and managing client or member relationships with clarity and confidence.

Chris, known as The Authoritative Coach, shares practical strategies for setting conditions for success in client relationships and coworking communities.

This episode is packed with insights for freelancers, community managers, and coworking professionals.

It covers everything from avoiding scope creep to understanding your value.

If you’ve ever felt stretched too thin by clients or overwhelmed by managing a coworking space, this episode will help you take back control—and do your best work.

Timeline Highlights

[0:00] – Emily and Bernie introduce Third Place Works and the Coworking Community Builder Cohort.

[0:38] – Chris Marr introduces himself and explains why people-pleasing is at the heart of his work.

[2:04] – Bernie highlights how coworking professionals and freelancers navigate blurred boundaries.

[3:32] – Chris on setting the conditions for success: clear boundaries in client and member relationships.

[5:01] – Avoiding scope creep: Why setting expectations upfront protects your time and energy.

[10:48] – Shifting from order taker to trusted expert: Reframing client relationships.

[14:38] – The Vanguard Principle: Thinking upstream to avoid problems before they arise.

[19:13] – Awkward conversations upfront: Why they save time, money, and stress later.

[22:20] – Respect starts with self-respect: How people-pleasing affects relationships and results.

[24:44] – Difficult conversations strengthen relationships: Why they matter in coworking and client work.

[27:38] – Bernie and Chris connect coworking leadership to guiding clients and communities effectively.

[31:07] – Chris shares his People Pleasers Path to Authority assessment and training programme.

Is people-pleasing preventing you from leading with authority and driving real client results?Take 5 minutes to take a quiz and get Chris Marr’s free personalised report and uncover the gaps in your work: Take the quiz here.

Detailed Episode Breakdown

The Problem with People-PleasingChris explains how people-pleasing derails client work, coworking leadership, and personal growth.

It’s not just about saying “yes” too often—it’s about failing to set the right expectations for success.

Boundaries Aren’t Barriers—They’re Pathways to SuccessInstead of considering boundaries as walls, Chris reframes them as the foundation for successful relationships.

Boundaries protect both parties time and energy, whether they’re setting member expectations in a coworking space or defining project terms with clients.

Scope Creep: Why It Happens and How to Stop ItChris shares how to spot and stop scope creep before it starts.

By addressing potential changes upfront, coworking managers and freelancers can avoid the dreaded “pile-on” effect that leads to burnout.

Respect Starts with Self-RespectYour respect for clients or members will never exceed your respect for yourself.

Chris explains how building self-assurance and confidence is crucial for maintaining authority in your relationships.

Why Difficult Conversations MatterDifficult conversations aren’t threats to relationships but opportunities to build trust.

Chris highlights how proactive, honest discussions can prevent problems and deepen connections in coworking spaces and client work.

Links & Resources

* Chris Marr’s People Pleasers Path to Authority Assessment

* Chris Marr's Book: Become an Authoritative Coach

* Connect with Chris Marr on Instagram (@TheAuthoritativeCoach)

* 🎙️The Power of Peer Mentorship and Accountability with Chris Marr

* Coworking Values Podcast on LinkedIn

* Join The Coworking Community Builder Cohort

* Register for European Coworking Day, May 2025

* Get Your Pass for the Workspace Design Show London 2025

* Join the 8k Members in the LinkedIn Coworking Group

* Connect with Bernie on LinkedIn

* Connect with Chris on LinkedIn

One more thing

Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.

These values aren’t just ideas—they shape the spaces where we gather, work, and grow.

We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.

Community is the key 🔑

Episode Summary

In this episode, Bernie chats with former Coworking Values Podcast co-host Željko Crnjaković, managing director of InspiraHub in Subotica, Serbia, about how coworking spaces can transform small towns into vibrant, connected communities.

Željko shares his journey from starting one of Serbia’s first coworking spaces to expanding InspiraHub into a dynamic hub for remote workers, entrepreneurs, and local events.

They discuss the challenges of growing coworking in smaller towns, the unique value of building a community-first approach, and why partnerships with local businesses are key to success.

Whether in a small town or a big city, this conversation is packed with insights into how coworking can drive economic and social change.

Timeline Highlights

[0:02] – Intro: Bernie welcomes Željko back to the podcast and sets the stage.

[0:42] – Željko explains what he’s known for and his many hats in coworking, video production, and mentorship.

[3:16] – The story of starting Serbia’s second coworking space in 2013.

[5:53] – Transitioning from small, personal coworking projects to partnering with InspiraHub.

[8:43] – Why coworking isn’t just about desks and Wi-Fi—it’s about education and community.

[11:41] – Strategies for finding members in small towns where coworking is a new concept.

[15:11] – The challenge of self-funding coworking spaces and the importance of partnerships.

[18:20] – Building a coworking community that retains long-term members in Subotica.

[24:33] – InspiraHub’s role in making Subotica attractive for remote workers and young families.

[28:40] – InspiraHub’s work in organising events to drive education, knowledge sharing, and community growth.

[32:29] – Reflecting on the partnerships, relationships, and micro-steps behind InspiraHub’s success.

Detailed Episode Breakdown

Željko’s Journey: Starting Small and Dreaming BigŽeljko recounts his first foray into coworking with a small, self-funded space born from his need for a better working environment.

He reflects on early challenges, from educating people about coworking to balancing costs with community building.

Partnerships and Community GrowthŽeljko shares how partnering with Inspira Group transformed the coworking landscape in Subotica.

He discusses the mutual benefits of private companies investing in coworking spaces to enhance local communities and retain talent.

Coworking in Small Towns: Challenges and OpportunitiesFrom guerrilla marketing to cold emailing freelancers, Željko dives into the creative strategies he used to build a thriving coworking community in a small town.

He emphasizes the importance of creating events and resources that meet the specific needs of the local population.

The Power of Events and EducationInspiraHub goes beyond desks and meeting rooms by hosting events and educational programs that drive community engagement.

Željko explains how these efforts have brought thousands of people through the doors and positioned Subotica as a hub for learning and collaboration.

A Vision for the FutureŽeljko discusses InspiraHub’s upcoming expansion and how the new space will offer more connections, education, and growth opportunities in Subotica.

He also highlights how coworking can solve the challenges of small-town living, including an ageing population and talent retention.

Links & Resources

* InspiraHub in Subotica, Serbia

* Inspira Grupa (Inspira group) main company page

* Željko’s LinkedIn post on the next phase of InspiraHub

* Subotica on Wikipedia

* “Solutium” - Željko’s Audio Video Agency

* Coworking Values Podcast on LinkedIn

* Join The Coworking Community Builder Cohort

* Register for European Coworking Day, May 2025

* Get Your Pass for the Workspace Design Show London 2025

* Join the 8k Members in the LinkedIn Coworking Group

* Connect with Bernie on LinkedIn

* Connect with Željko on LinkedIn

One more thing

Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.

These values aren’t just ideas—they shape the spaces where we gather, work, and grow.

We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.

Community is the key 🔑

Episode Summary

What happens when the dream of creating a coworking haven meets the cold realities of small-town economics?

In this episode, Bernie sits down with Claire Carpenter, a trailblazer who built one of Europe’s first coworking hubs before trading it all for van life and rock climbing.

Claire doesn't shy away from the unique struggles of running a coworking space in a tight-knit community and explains why she believes owning your space is the ultimate survival move.

This conversation goes beyond clichés, offering real-world lessons for anyone trying to make coworking thrive in 2025.

Timeline Highlights

* [0:35] – Claire Carpenter introduces her “grey gap year” as a climber and coach.

* [2:10] – Do you want to participate in a coworking hub or make one happen?

* [3:06] – Why running a coworking hub in a small town is so challenging.

* [4:37] – Balancing community aspirations with the cold reality of cash flow.

* [8:33] – The shift in coworking: From social activism to corporate roots.

* [11:42] – Burnout in coworking operators: How to stay resilient.

* [13:45] – Key advice: Rent smart, but aim to own your coworking space.

* [20:02] – Affordable workspaces: Some councils still don’t get it.

* [22:35] – Claire’s hope for 2025: Thriving coworking spaces and sustainable communities.

Detailed Episode Breakdown

Claire’s Grey Gap YearClaire shares her journey into a year of climbing, van life, and coaching after stepping away from operating one of Europe’s first coworking hubs.

Her transition offers a refreshing perspective on redefining purpose while staying connected to coworking’s roots.

Small Town Coworking: Community vs. CashflowBernie and Claire dive into the unique challenges of running coworking hubs in small towns.

They discuss what it takes to succeed in these close-knit environments, from limited customer pools to balancing modest ambitions with community needs.

Social Activists to Corporate PioneersClaire reflects on the evolution of coworking, from its early days driven by social activism to its adoption by former corporate professionals.

She highlights the importance of sustaining the social mission alongside financial realities.

Burnout and Resilience in CoworkingWith two decades of experience, Claire discusses the emotional toll of running a coworking hub and offers practical advice on how operators can balance their vision, business, and personal well-being.

Future-Proofing Coworking HubsThe conversation ends with a discussion on coworking’s role in community recovery and economic resilience.

Claire shares her hopes for 2025, emphasizing the need for coworking operators to focus on sustainability—for both their spaces and themselves.

Links & Resources:

* Claire Carpenter Coaching

* Follow Claire’s adventures on Instagram

* European Coworking Assembly IDEA Handbook

* Coworking Values Podcast on LinkedIn

* Join The Coworking Community Builder Cohort

* Register for European Coworking Day, May 2025

* Get Your Pass for the Workspace Design Show London 2025

* Join the 8k Members in the LinkedIn Coworking Group

* Connect with Bernie on LinkedIn

* Connect with Claire on LinkedIn

One more thing

Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.

These values aren’t just ideas—they shape the spaces where we gather, work, and grow.

We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.

Community is the key 🔑

Episode Summary

What if everything you thought you knew about work was wrong?

In this episode, Bernie sits down with Denise Brouder, the instigator of The Science of Flexibility report—a project shaking up how we think about coworking, enterprise, and the spaces in between.

Denise shares the story of this groundbreaking work, created in collaboration with Ashley Proctor and Sam Rosen and designed to bridge the gap between corporate giants and independent coworking spaces.

Denise challenges the assumptions that hold us back, arguing that real change starts with rethinking how and where we work.

From building a common language to exploring how coworking can break down barriers for marginalised groups, this episode dives into the questions most of us are too afraid to ask about the future of work.

Whether you’re a coworking space owner, a corporate leader, or just someone tired of staring at your kitchen table pretending it’s an office, this conversation will open your eyes to the power of flexible workspaces and why they matter now more than ever.

Don’t just take our word for it—dive in and see how Denise’s insights can reshape your perspective on work, community, and connection.

But the Science of Flexibility isn't just a report.

It's the gateway to meaningful conversations with practical application that rises above the endless noise of:

* “Should we go back to the office?”

* “What is the future of work?”

* “Will the robots take our jobs?”

Emily and I will bring you more podcasts with Denise, Ashley, and Sam over the next few months to help you consider how this work can help you.

If you’re a fan of classic sports analogies, The Science of Flexibility is like Wayne Gretzky’s iconic approach: skating to where the puck is going, not where it’s been.

Timeline Highlights

[0:39] – Denise on helping people think differently about work and life.

[1:54] – How The Science of Flexibility report came together with Ashley and Sam.

[3:38] – What makes coworking spaces feel different from corporate offices?

[6:05] – Teaching knowledge workers about third spaces and flexible strategies.

[10:10] – How coworking education begins with understanding your value.

[14:07] – The role of flexibility in supporting marginalised groups.

[20:50] – Denise’s take on how variety in work environments drives innovation.

[25:23] – Are we losing our edge in the conversation about the future of work?

[29:48] – Change happens on the fringe: what coworking can teach us.

Detailed Episode Breakdown

Rethinking Work: Why Thinking Differently MattersDenise Brouder shares her core belief: to work differently, we must think differently.

This philosophy drives her collaboration on The Science of Flexibility report, which aims to challenge assumptions about work and create a shared language between coworking and enterprise communities.

Coworking vs. Cubicle Farms: Finding the “Third Place”Denise explains how coworking spaces stand apart from corporate offices.

She highlights the warmth, community, and creativity of independent spaces compared to the sterile feel of traditional office setups, offering practical strategies for coworking spaces to differentiate themselves.

Flexibility and Marginalised Groups: Unlocking New OpportunitiesFrom reducing barriers for working parents to creating equitable career paths, Denise illustrates how flexible work can empower marginalised groups.

She contrasts the potential of flexibility with the harm caused when it’s taken away, making a strong case for coworking as a cornerstone of future work strategies.

Educating the Market: Bridging the Knowledge GapBernie and Denise discuss the importance of educating coworking space owners and potential users about the value of coworking.

Denise emphasises the need for coworking spaces to articulate their unique benefits, aligning with workers’ intrinsic motivations to leave their home offices.

Change on the Fringe: Innovating the Future of WorkDenise reminds us that innovation starts at the edges of conversations.

She highlights how smaller, independent coworking spaces often lead the way in redefining how we work, with larger organisations only catching up later.

* Download your own The Science of Flexibility report.

* Coworking Values Podcast on LinkedIn

* Join The Coworking Community Builder Cohort

* Register for European Coworking Day, May 2025

* Get Your Pass for the Workspace Design Show London 2025

* Join the 8k Members in the LinkedIn Coworking Group

* Connect with Bernie on LinkedIn

* Connect with Denise on LinkedIn

One more thing

Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.

These values aren’t just ideas—they shape the spaces where we gather, work, and grow.

We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.

Community is the key 🔑

Episode Summary

Far too many email tips fall flat, leaving coworking spaces and micro businesses with newsletters that go unread or fail to connect.

But Helen Lindop sees email differently.

She offers practical, real-world advice for making email communication feel human again.

This isn’t about flashy tools or overwhelming schedules—it’s about getting the basics right and keeping things manageable.

In this episode, Bernie and Helen tackle the realities of email marketing for small teams.

They talk about why consistency matters more than perfection, how to avoid the last-minute "Friday email scramble," and why every coworking space should treat its email list like a conversation, not a broadcast.

Helen’s insights strip away the fluff and focus on what works, including where to start if email feels overwhelming and how to create a simple strategy that fits your goals.

This isn’t cookie-cutter advice. It’s a relatable, no-nonsense guide to making email work for real people with busy lives and big ideas.

Whether you run a coworking space, a community, a small business, or are just trying to communicate better, this episode has something for you.

And yes, Helen’s guide is exactly the resource you’ll wish you had years ago.

Timeline Highlights

[0:04] – Emily and Bernie introduce Third Place Works support

[0:25] – Bernie reveals why email is today’s focus

[0:45] – Helen describes her mentoring work and writing projects

[1:05] – Balancing quick setup with quality content

[3:49] – Shifting from “email blasts” to honest conversations

[5:06] – Strategy before software—knowing your goals first

[8:29] – Email as part of a well-rounded marketing plan

[10:01] – Consistency builds trust and recognition

[13:15] – Finding a frequency that fits your community

[17:25] – The ups and downs of emailing daily vs. monthly

[22:32] – Simple steps to grow your list without feeling pushy

[24:18] – Getting creative with QR codes and sign-in sheets

[25:28] – Permission-based sign-ups and respect for people’s inboxes

[26:04] – Repurposing your best material for a smoother workflow

[29:23] – Helen’s eBook—a practical guide at your fingertips

Detailed Episode Breakdown

Why Email Still MattersHelen points out that plenty of folks send emails without a plan.

She shows how scattered efforts can be turned into something more genuine and inviting.

The real power of email, especially for small coworking communities, lies in building relationships instead of just broadcasting news.

A Strategy that Works for YouHelen’s advice goes beyond picking a flashy platform.

She urges listeners to figure out specific objectives first—maybe they’re filling desks or encouraging people to see the human side of their space.

When you know your aim, you can choose tools and content that always hit the mark.

Quality Over FrequencyHelen and Bernie share their favourite tips on how often to email and what keeps your audience engaged.

* If daily messages sound overwhelming, that’s okay.

* Pick a schedule you’ll stick

* Then, fine-tune as you learn what your community likes.

Building a Community, One Signup at a TimeHelen stresses practical steps for attracting new subscribers.

From inviting existing contacts to placing a QR code by your entrance, these ideas fit small spaces on tight budgets. The main takeaway? Treat your list members like real people—because they are.

Helen’s eBook—A Resource with Real SubstanceHelen wrote her guide to help businesses at every stage, including those who’ve tried emailing and given up.

▶️ Email Marketing for Indie Businesses

With code at the end of the podcast, you can grab it for free before the end of February.

Email marketing for indie businesses is 34 pages long, which means it has enough depth to make a real difference to your business, but it’s short enough to read in under 40 minutes.

Think of it as a choose-your-own-path manual, so you skip what you already know and dive into what you need.

Links & Resources:

* ▶️ Helen’s ebook - Email Marketing for Indie Businesses (Get the code in the podcast)

* Helen’s Website

* Coworking Values Podcast on LinkedIn

* Join The Coworking Community Builder Cohort

* Register for European Coworking Day, May 2025

* Get Your Pass for the Workspace Design Show London 2025

* Join the 8k Members in the LinkedIn Coworking Group

* Connect with Bernie on LinkedIn

* Connect with Helen on LinkedIn

One more thing

Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.

These values aren’t just ideas—they shape the spaces where we gather, work, and grow.

We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.

Community is the key 🔑

Episode Summary

In this episode, Bernie and Emily open up about turning resolutions into intentions that stick, focusing on personal pacing rather than quick-fix willpower.

They share why annual predictions can feel like guessing games, and how coworking communities can shape a more grounded approach to work and life.

From redefining what a “safe space” means in a coworking setting to exploring rural coworking’s potential, they address real-world ways to stay connected.

They also spotlight the shift toward creating your own opportunities—trading soul-crushing job hunts for the freedom of job-making.

Throughout it all, they remind listeners that being in tune with community needs leads to more authentic and supportive spaces.

Timeline Highlights

* [00:00] – Bernie outlines the Community Builders Cohort.

* [01:18] – Emily explains intentions over resolutions.

* [03:56] – Bernie highlights “Hopes and Enthusiasms for Coworking in 2025.”

* [05:50] – Reflecting on the anxiety of traditional office life.

* [10:51] – Exploring the IDEA Handbook and equity in coworking.

* [18:04] – Why rural coworking spaces matter now more than ever.

Detailed Episode Breakdown

Intentions, Not ResolutionsBernie and Emily talk about moving away from rigid New Year’s resolutions toward honest, long-term intentions, they referance Ann Hawkins email newletter.

They emphasize how this approach helps folks stay grounded and connected, offering more room for setbacks without losing momentum.

Job Making Over Job SeekingThey explore the pressure of traditional job hunting and highlight the power of building your own opportunities.

Coworking becomes a launchpad where individuals share resources, spark collaborations, and sidestep outdated application processes that don’t serve everyone’s talents.

Equity, Accessibility, and the IDEA MovementEmily dives into the Inclusion, Diversity, Equity, and Accessibility (IDEA) framework and why it matters.

They discuss how invisible challenges—like neurodivergence—often require supportive, flexible environments that typical work settings can’t provide.

Hospitality in CoworkingBernie explains “hospitality” beyond free coffee and comfy chairs.

Instead, it’s about truly seeing people, anticipating unspoken needs, and cultivating a safe atmosphere where folks can be themselves and do their best work.

Rural Coworking’s Rising TideThey spotlight the growing demand for rural coworking spaces, linking it to local revitalization.

With more people choosing to work outside major cities, small towns and remote areas are evolving into work-live communities that share resources, reduce commutes, and foster closer connections.

Community Builders CohortBernie and Emily wrap up with their online peer learning program Coworking Community Builder Cohort designed to help new or growing coworking operators.

It’s priced the same as a monthly coworking desk, making it easier for owners to jump in, swap ideas, and avoid isolation on their coworking journey.

Links & Resources:

* Hopes and Enthusiasms for Coworking in 2025 (Blog Post)

* 🎙️Revitalising Local Economies through Coworking with Julianne Becker

* 🎥 David Brooks - Making People Feel Seen: How to Do it Right

* Ann Hawkins Drive Newsletter - What does it feel like to really be seen?

* European Coworking Assembly IDEA Handbook

* Coworking Values Podcast on LinkedIn

* Join The Coworking Community Builder Cohort

* Register for European Coworking Day, May 2025

* Get Your Pass for the Workspace Design Show London 2025

* Join the 8k Members in the LinkedIn Coworking Group

* Connect with Bernie on LinkedIn

* Connect with Emily on LinkedIn

One more thing

Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.

These values aren’t just ideas—they shape the spaces where we gather, work, and grow.

We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.

Community is the key 🔑