CPG Insiders

On today’s episode, Mark & Justin talk about The Infinite Growth Path

We, at The Agency always get asked "how do you guys keep hitting these home runs over and over"? This Episode, the Guys are going to give you a peak under the hood at our 12 Point program that at Jekyll + Hyde we call The Infinite Growth Path.

The term "Best Practices" is a term that we dislike here so much because there is no risk, and therefor no innovation. Hard work, and following a very proven scientific methodology (our Infinite Growth Path) will help you mitigate some risk, and stack the deck towards having a successful Ad Campaign.

The 12 points of Infinite Growth Path explained

1. Business Model Review 2. Product Analysis 3. Historical Analysis 4. Point-of-Purchase Review 5. Consumer Insights 6. Hypto-Tising Principles 7. Refine Goals 8. Pre-Launch 9. Launch 10. Analyze 11. Optimize 12. Future Casting

If you have questions please reach out us and we will send you all kinds of information on our Infinite Growth Path.

On today's show, Mark and Justin talk about all the ways you can advertise on mobile

Justin explains how the convenience of your mobile device is what is allowing advertisers to target you based off so many different variables. When you go to work, when you go the the doctors, these mobile phone start to learn your patterns, track your location and all kinds of other personal information.

Mobile devices are extremely powerful tools, and advertising there is equally as powerful. When brands go and look at analytics, at a minimum, 60% of their traffic is coming in from a mobile device. The numbers don't lie. You have to be careful though certain assumptions when targeting geographic areas, you might be assuming shoppers are going where you think they go, this could be incorrect.

The beauty of this type of advertising is that consumers are so used to it now, it feels less invasive no days. From a marketers stand point, this is a treasure trove of data that We can use to target the type of consumer we want to target.

On today’s episode, Mark & Justin talk about how Television has changed over the years.  The guys go on to explain the differences between OTT, and CTV.  What they are and how you can leverage these new systems to your advantage.

Most people have more than one “subscription” type account, like Hulu, Netflix, Prime Video, and how can you get into advertising on these ad supported platforms.  Why should you be buying here and Mark explains about Cost-Per-1000”.  These addressable TV models allow you to target where you want, without having to buy local TV.  You can get super granular with this type of advertising, though use of data partners you can target all sorts of data points.

Youtube is becoming television today, it is HOW people are getting their information.  The quality you can get on YouTube is amazing, the Ads that get served, vary in function depending on the buy.  Justin explains all the different type of targeting you can do with YouTube.

On today's show, Mark and Justin talk EOS (Entrepreneurial Operating System), with Coach Bob Shenefelt, a certified EOS Implementor.  What is EOS, how it works, how it can help fellow entrepreneurs manage the internal parts of their companies.

Coach Bob goes on to give a breakdown on all of these things, what EXACTLY is EOS, how it works.  1 Year Goals, 3 Year Picture 10 Year Plan.  Getting the whole team to to understand the company core values and that those are shared By All.  Right People / Right Seats.  Traction and the 90-Day World.  Rocks and what we have to accomplish to get to the next level.  

If you are using something like EOS - you are trying to build a self-managing company.  If you can not leave your business for a week, without everything falling apart, you dont have a business, you have a private practice.  How having an EOS structure in place would make many of these CPG companies easier to sell (if that was their plan).  

On this episode of CPG Insiders, Mark and Justin discuss what we can expect from 2021, the year we’ve all been looking forward to as we thankfully leave 2020 in the rearview mirror.

Mark and Justin begin with a warning: many of the habits adopted in 2020 will not go away, as most people have adjusted to the new normal. They break down how the move to digital shopping is not likely to slow during the new year.

The guys also explain why we can expect to see more brands launch as digital brands and stay as digital brands, and how these societal and market changes are sure to bring new opportunities to reach different demographics. Check it out!

To contact Jekyll & Hyde, visit https://jekyllhydeagency.com/ or call 800.500.4210.

On this episode of CPG Insiders, Mark and Justin are joined by David Biernbaum. David has brought more than 200 consumer brands to market over the course of decades in the consumer products space.

David walks through some of the initial steps to get the processes moving and how to avoid some of the most common issues that entrepreneurs run into. Mark, Justin and David then discuss the various factors that go into determining the valuation of a company or brand, and the importance of understanding when to sell. Finally, they discuss the importance of distribution and finding the right broker when looking to sell.

More about David Biernbaum:

David Biernbaum is a nationally acclaimed consumer products retail business consultant, gifted strategist, and skilled master broker of national sales, who along with his teams has brought to market more than 200 successful consumer brands still in the marketplace today. An expert in consumer behavior with nearly 40 years of experience in the health and wellness space, David has a unique understanding of the retail marketing process and strong relationships with industry decision-makers, and executives.

Connect with David Biernbaum:

Website: http://biernbaum.com/

LinkedIn: https://www.linkedin.com/in/davidbiernbaum

Facebook: https://www.facebook.com/David-Biernbaum-and-Associates-LLC-128614070533857

Twitter: https://twitter.com/davidbiernbaum

To contact Jekyll & Hyde, visit https://jekyllhydeagency.com/ or call 800.500.4210.

On this episode of CPG Insiders, Mark and Justin explore how you can use the past year to market your products in 2020 and detail ways entrepreneurs can get their products into a position to grow as the new year approaches. They also share some messaging and techniques that can help you to focus your advertising, including breaking down the importance of anchoring your product or brand, and outline some steps you can take to do so.

Wrapping up, the two outline what to avoid with your advertising during these crazy times, and explain why brands should not let the Covid-19 overtake their advertising and messaging.

To contact Jekyll & Hyde, visit https://jekyllhydeagency.com/ or call 800.500.4210.

On this episode of CPG Insiders, Mark and Justin break down the keys to marketing to seniors. They explain how the senior market is much larger than many realize, how society has not kept up with the changing lifestyles of senior citizens, and how that outdated mindset to too often reflected in marketing.

Mark and Justin go on to break down the various groups that exist within the broader pool of senior citizens and the optimal medium to reach these different groups, as well as explaining how to avoid common messaging mistakes.

Wrapping up today’s show, the guys discuss some useful messaging techniques, and explain how a thorough understanding of your target market can lower your advertising costs.

To contact Jekyll & Hyde, visit https://jekyllhydeagency.com/ or call 800.500.4210.

On this episode of CPG Insiders, Mark and Justin discuss how businesses are handling today’s volatile political landscape. They share stories of companies that have taken a political stance and survived the mob as well as explaining why political activism is not necessarily the right move for every company.

Mark and Justin recommend what to look for and understand before attaching your company to a group or cause. They explain the importance of going “All in” and recognizing that that you’re putting your company at risk any time you choose to publicly align with a group or cause.

The guys also discuss the pushback some companies receive for running ads on certain networks. They explain the importance of looking at these comments to see if they are legitimate, or if they originate with bots or groups that are paid to send these complaints.

To contact Jekyll & Hyde, visit https://jekyllhydeagency.com/ or call 800.500.4210.

On this episode of CPG Insider, Mark and Justin discuss some of the scams that are perpetrated on CPG advertisers. With the ongoing economic shifts, these scams are becoming more and more popular. The guys share some tips to protect you from falling for some of the common schemes that are out there. They explain how these schemes target both small and up and coming CPG products. Mark and Justin also share how you can tell if something is a scam or not. Finally, they explain that while the scams are run on unsuspecting victims nationwide, the Florida bankruptcy laws have allowed these scammers to base their operations there and flourish.