CPG Vibes

On this week's episode, Wade and Gavin talk to Peter and Jeff with Brandartica! Brandartica builds brands that want more than just “pretty”.

They craft strategy, storytelling, and design that drive results in CPG, food, beverage, and lifestyle.

Founder Peter Jude Ricciardi spent 15 years at Disney mastering emotional storytelling, joined by partner Jeff Litcofsky, who brings 25+ years of technical, marketing, and UX expertise.

We look forward to connecting with Peter and Jeff and talk all things marketing, branding, how they craft strategy and the most impactful ways they can work with CPG brands!

http://brandartica.agency

This week Wade and Gavin recap the last few months of their guests, focusing on Leadership, Brokers, Data Insights, Retail and their upcoming guests!

On this episode we will chat with Scott Dicker, Sr. Director of Market Insights from SPINS! SPINS connects shopper values to product innovation by combining POS data across the conventional, eCommerce, and natural channels with deep product knowledge.Key topics will include where Grocery is at today, what trends Scott is seeing, what categories are performing in this inflationary time as well as the NEXT generation of consumers. As we all know, Millennials and Gen Z are redefining the CPG industry in how new trends are formed, product discovery through different channels and how they have reshaped the "modern kitchen"!

http://www.spins.com

http://www.spins.com/ignite

On this week's episode Wade and Gavin will chat with Steve Black. Steve has over 46 years of retailing experience with executive leadership at Sunflower, Henry's, Sprouts, Lucky's, and Rouses Markets (where he was President and COO). Steve is also an Author, "Rules for Success" which helps readers achieve or visualize success through habits by setting goals, being disciplined, positive and persistent. Steve has been a part of so many career defining experiences through acquisitions, managing talent, leading companies, building foundations, elevating people and so much more. If you have any questions for Steve - show up, comment questions below, like, & share!Steve's website: https://abrighterday.life/

On this week's episode, Gavin and Wade will be chatting with Alison Cayne, a veteran in the CPG space! Alison founded Haven's Kitchen, a cpg brand, nearly 14 years ago. She started a podcast, In The Sauce, about 8 years ago (BEFORE IT WAS COOL) and most recently took on an Adjunct Professor role at Columbia Business School. If you think that's pretty awesome - you're right! When Alison is not busy as hell - she is dropping knowledge bombs all over her LinkedIn that's incredibly relevant for established CPG founders or emerging ones. Her honesty, transparency and curiosity are exactly why you should tune in to this week's episode!

On this week's episode, Wade and Gavin will dig into the good, the bad, and the ugly with Brokers featuring the Founder & CEO of SMB Sales & Marketing, Shawn Berg.

Shawn has an extensive background in consumer goods, and natural sales at conventional grocers. He is a veteran broker in the CPG industry with previous brokerage experience at; Presence Marketing, iLevel, and now his own company, SMB Sales & Marketing.

Shawn has grown in the brokerage world from AE, to SVP, and to Founder/CEO. SMB Sales & Marketing is a regional southeast focused brokerage with a current team of four teammates.

On this week's episode Wade Yenny and I will be chatting with Jake Karls from Mid-Day Squares and Andrew Henry from Revival Tea!

Jake Karls is a legend in his role at Mid-Day Squares where he is a co-founder and rainmaker. If you know Jake - he is unapologetically himself and when it comes to building relationships he is second to none.

He will meet with Whole Foods on Thursday and visit his local stores the next day back in Montreal creating Tik Toks with his first retail partners.

Andrew Henry is the founder and CEO of Revival Tea Company. He is on a mission to give tea in America its long-overdue craft moment. Revival has recurring customers in all 50 states through its E-Commerce platform and is now building out distribution in in retail!

We will be talking all things scaling, building, raising, distribution, customers, retailers and even burnout!

On this week's episode we will be talking to the CEO of Mark's Snacks, Mark Samuel.

Mark is a serial entrepreneur with 20+ years of leading companies through various stages of growth.

Mark has amassed nearly 70k follower on LinkedIn and built a loyal community through that platform. Mark's Snacks is a BFY kettle chip baked in avocado oil and sea salt.

They have recently launched in the last few weeks and raised over $190k on WeFunder. We are PUMPED to talk to this legend!

We have some surprising and sad news: Alex Bayer, our esteemed co-host and co-founder of CPG Vibes, is stepping down to focus on some personal items in his life.

With someone stepping down, this means someone else needs to step up. In walks Gavin Konkel. He is the Director of Retail Sales for Be Amazing Beverage and brings a wealth of knowledge and experience both from the buying side (Fresh Thyme and Earth Fare) and also the brand side (Blackbird, TRU Drink, Be Amazing, and more)

This episode we will welcome Gavin and find out more about him, what makes him tick, and what he is passionate about. You don't want to miss this historic episode!

Our episode sponsor is Rich NutsInvest in them at www.wefunder.com/richnuts

We are back with our second edition of our Spotlight Series with the Founder and Visionary of one of the fastest growing natural meat stick snacks in the country.

Jason created his brand at the kitchen counter and has now grown his distribution to over 10,000 doors. Hear the story on how he started and how he got to where he is today.

Our premiere sponsor is Creative Kaiju.

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