Cracking Content Podcast

This week, I am really excited to be talking about becoming an authority at what you do. So why is that important? Why is it important to elevate your expert status? Well, firstly, you can command more fees when you're an expert at what you do. People seek you out and you can work as a consultant for large corporates or create courses, programs, write books that people want to buy because they know you are the expert in your field.

Episode Highlights:

(01:06) Establish your niche

(03:32) Drive traffic to your email list

(04:10) Create intentional content

(05:51) Give people actionable tips

(08:25) Be press-ready

Connect with Claire:

Pitch to the Press course: https://clairewinter.info/pitch-to-the-press-join/

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Email: [email protected]

To find out about 1:1 content coaching go to: www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

This week, I'm going to be talking about how to be authentic with your writing. So one of the first things to think about is you need to know what your why is. Why you've created your business? What's important to you? What you stand for and what you stand against. And I know there's probably some eye-rolling going on right now because we hear the word authentic all the time. And actually, it is an overused word, but let me tell you this, when you are authentic and you speak from the heart, these are integral to becoming a successful and happy online entrepreneur.

Episode Highlights:

(02:07) It's important to share your credentials

(04:22) I love helping people and creating products and services that do that

(06:52) Find your niche and shine in it

(07:12) You will attract the clients you want to attract by being authentic

Connect with Claire:

Awaken the Creatrix Within: https://clairewinter.info/creatrix/

Email: [email protected]

To find out about 1:1 content coaching go to: www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

This week, we're going to be talking about the benefits of blogging. Now, I've done a few episodes about blogging and why it's so important for your business but people either love it or loathe it. Quite often you will see blogging is dead or blogging is a waste of time so let me tell you some good reasons why blogging is still relevant for your business in 2022.

Episode Highlights:

(01:27) You own your website and the content you upload to it

(01:58) Use social media to amplify your content

(02:46) Your blog will make your site a go-to source of information

(04:24) Your blog can work as a convenient portfolio of all your work

(05:37) You can repurpose blogs into different types of content

(06:28) It gives you a personal touch

Connect with Claire:

Download the Blog Brainstorm guide: https://clairewinter.info/freebies/blog-brainstorm-guide/

To find out about 1:1 content coaching go www.clairewinter.info.

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

This week, I'm here to talk to you about how to have an authentic voice in your content. Being authentic is something that we talk about a lot in social media and in the content that we create. But I think it's a word that can be overused because when someone is a personal brand or they're doing weekly or daily lives or hosting podcast shows different things have happened to them and different things have happened to their businesses. So whether you are in a big organization or you are a solopreneur, your voice actually changes, your temperament, your tone, depending on what's happening in the world and what's happening with your clients or your customers.

Episode Highlights:

(01:15) Your voice can change as your business evolves

(01:46) We are all unique and can bring our own unique voice to what we do

(02:16) What is your ultimate goal when you're creating content?

(03:42) It's fine for your tone of voice to change

(04:20) Listen and understand what you're trying to share with them

Connect with Claire:

Download the free 2022 content planner here https://clairewinter.info/freebies/yearly-content-planner/

To find out about 1:1 content coaching go www.clairewinter.info.

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

This week, I'm talking about creating compelling social media posts for your business. Many of us get fixated on creating compelling social media posts, and we get concerned when we don't get people commenting or engaging on those posts. So in this episode, I will be revealing how you can make the most out of your content.

Episode Highlights:

• (00:59) Know your audience
• (01:16) Track what posts are doing well
• (02:57) Start off with a compelling blog
• (05:18) Focus on the hook
• (09:12) Show behind the scenes
• (11:13) Do the, "so what test"

Connect with Claire:

Download the free 2022 content planner here https://clairewinter.info/freebies/yearly-content-planner/

To find out about 1:1 content coaching go www.clairewinter.info.

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

This week, I'm going to be talking about how to create a brilliant guest signature talk. So what is different between a normal talk and a signature talk? A signature talk is a tool to attract new clients. It's something that you can do as a guest expert on a podcast, in a Facebook group, or on stage at a virtual event. It is your opportunity to share that you're an expert at what you do and it helps you elevate your expert status.

Episode Highlights:

• (01:14) It should incorporate your core brand message
• (02:21) Ideally, you're in front of a new audience
• (03:21) This is a way of building trust and reaching a new audience
• (04:42) Talk about the kind of transformation you can create for people

Connect with Claire:

You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/

Download the free 2022 content planner here https://clairewinter.info/freebies/yearly-content-planner/

To find out about 1:1 content coaching go www.clairewinter.info.

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

This week I am joined by Clare Cogan, a Teenage Mental Health specialist who supports parents and teens with a range of issues including anxiety, depression, motivation, self-confidence and self-esteem. We are going to be discussing how to navigate the pitfalls of parenting a teenager and Clare's book 'Reopening the Slammed Door'.

Episode Highlights:

• (01:57) I went on a bit of a mission to try and educate families about the teenage years and to help empower teenagers
• (04:22) You need to develop a sense of humor
• (05:53) Learn when your children are more receptive to your questions
• (06:47) If you listen to them they will listen to you
• (13:05) I use a lot of metaphors and stories in my work
• (16:37) Teens are very black and white they often think that the only ones feeling this way
• (23:24) I don't take a one size fits all approach

Connect with Claire:

You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/

To find out about 1:1 content coaching go www.clairewinter.info.

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

About Clare Cogan:

I am a Teenage Mental Health specialist, supporting parents and teens with a range of issues including anxiety, depression, motivation, self-confidence and self-esteem.

I am a wife, mother, chief cook and bottle washer as well as running my own business for the past 14 years.

The reason I do what I do? Because most of my life I have suffered to some degree or another with anxieties. Worries about what is going on in my life right now, concerns about the future.

Buy 'Reopening the Slammed Door': https://www.amazon.co.uk/Reopening-Slammed-Door-Surviving-Teenage/dp/B09G963ZWD/

Connect with Clare Cogan:

Website: https://www.clarecogan.com/

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

This week, I'm going to be talking about how being a guest expert can raise your profile. So why do we feature as guest experts? It's because it raises our profile, it gets us in front of a whole new audience. You could be a guest expert on a podcast. You could be a guest expert on someone's live show on their Facebook page. You could be a guest expert on a stage or at a virtual event. You could also be a guest expert in someone's curated community.

Episode Highlights:

• (02:03) Show your knowledge
• (02:20) Decide on three main things you want people to remember about you
• (02:59) What is that your call to action
• (03:38) What is your unique value proposition
• (05:52) Create a really great biography
• (06:29) Define the demographic of the people that you want to be in front of

Connect with Claire:

You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/

To find out about 1:1 content coaching go www.clairewinter.info.

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

This week I'm going to talk about the difference between visibility and credibility. We hear a lot of people talking about let's get visible, it's time to get visible, but there's also another side to this, which is being credible and that's being seen as an expert. So how do you elevate your expert status? Here are six steps to becoming more credible.

Episode Highlights:

• (01:17) Have one, really clear message
• (01:25) Are you calling yourself an expert?
• (02:27) If you're an expert, if you're a credible source, you're creating your own content
• (03:44) Are you sharing social proof?
• (04:14) What are the three main things that you want people to remember about you?
• (06:14) Be a regular content creator
• (07:17) What can you share with the media that they might be interested in?
• (08:06) Make sure that people know what you're an expert in, that you're a content creator and a thought leader in your space

Connect with Claire:

You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/

To find out about 1:1 content coaching go www.clairewinter.info.

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

This week, I'm really excited to talk about getting visible in a way that feels good. So what does that mean? And what does getting visible mean? We hear online entrepreneurs and coaches talking about this all the time; that you've got to get more visible to get more clients. And for the more introverted and people who may just be starting out in business this can seem like a really scary prospect. But like creating content I believe you can find a way of getting visible that really works for you, that really feels good and you can enjoy doing it.

Episode Highlights:

• (01:18) Create a podcast
• (01:42) Pitch yourself as a podcast guest
• (02:03) Create a brilliant bio
• (03:23) Pitch yourself to other bloggers
• (03:53) Write a blog and break it up into social media posts
• (04:20) Use LinkedIn live
• (05:02) Batch record
• (07:08) Figure out whether it's audio, video, or writing that you want to focus on

Connect with Claire:

You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/

To find out about 1:1 content coaching go www.clairewinter.info.

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk