Cracking Content Podcast

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

This episode is all about why repurposing content is important. So if you are suffering from what I like to call content overwhelm, or you're thinking you're just spending too much time creating content, or thinking about what content to create. Or maybe you were just procrastinating. Maybe you were just thinking I don't have time. I don't know what to write. Here are some really simple reasons why repurposing is a great idea and also some ideas on how you can repurpose content.

{0.56} What is repurposing?

{1.36 } Here are some reasons why repurposing is so important

{2.16} Repurposing content can expose you to new customers you haven't even met.

{2.30} It helps to reinforce your message.

{3.22} Repurposing also helps with organic visibility

For more content ideas download my free guide 30 Content Ideas in 30 Minutes: https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/

Connect with Claire:

To find out about 1:1 content coaching go www.clairewinter.info.

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Web: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

In this episode, we're going to be talking about why storytelling is crucial in content marketing. Now, storytelling is a way of engaging your audience. It's proven that telling a relatable tale will engage an audience much more than facts and data.

{1.45} Use storytelling to engage and connect with your audience

{2.26} Connecting with people on an emotional level means they're much more likely to purchase from you

{4.33} Use storytelling to empathise with your reader or listener

{5.66} 62% of all conversations involve a story

For more content ideas download my free guide 30 Content Ideas in 30 Minutes: https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/

Connect with Claire:

Facebook Group: https://www.facebook.com/groups/crackingcontent/

Web: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

So this week, we're going to talk about why blogging is good for your business. Now, no eye-rolling here. Blogging really is a great tool for your business. So hear me out, why I think blogging is so great. A lot of people say, "I don't have time, I don't want to write one, you can't make me". I'm telling you now that blogging is a great strategy for you to grow your business in lots of different ways.

{1.19} A blog is an easy way to communicate, connect and share information with your customer. It comes from your website and it is content owned by you

{1.59} One of the biggest mistakes bloggers make is they don't share their blog

{2.29} Cascade content from the blog

{3.16} Blogs also helps with search engine optimization

{3.43} The best ways to drive traffic to your site is via blogging, social media and search engines

{4.29} Do a lead generating call to action at the bottom of your blog

{6.09} Blogging gives you authority

{7.23} Blogging will enable you to develop better customer relationships

You can download my free blog brainstorm guide here: https://clairewinter.info/freebies/blog-brainstorm-guide/

Connect with Claire:

Facebook Group: https://www.facebook.com/groups/crackingcontent/

Web: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

So in this episode we're going to talk about how to prepare for a press or podcast interview. You might be feeling really nervous because it's your first press or podcast interview. Podcasting is a growing industry and there are many opportunities to be a podcast guest at the moment.

{1.02} Focusing on your story is important

{1.24} Do your research

{2.15} Familiarise yourself with your interviewers style and approach

{2.38} Remind yourself of why you are doing the interview

{3.20} Tell stories about what you do

{4.56} Get in journalist's black book of contacts

{5.35} Make sure you are responsive to press requests

{5.54} Practice as much as you can

You can download my free Be Your Own PR Guide here: https://clairewinter.info/freebies/blog-brainstorm-guide/

Web: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

This first episode is all about creating content with purpose. It's vital and many people just put their finger in the air and say, "What am I going to talk about today?" That isn't going to get you where you need to go with content marketing. Content marketing is all about telling your story and making people understand that you understand the pain they're in. So everything that you're creating is for your ideal customer.

{1:26} Identifying your ideal customer

{2:36} Using the STOKE method to create content

[2.48] The power of reviews and testimonials

[3.40] Giving tips and value in your social posts

[6.13] The power of using storytelling and empathy in your content

{8.47} Ten easy content ideas to inspire your content creation

For more content ideas download my free guide 30 Content Ideas in 30 Minutes: https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/

Connect with Claire:

Facebook Group: https://www.facebook.com/groups/crackingcontent/

Web: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/

Welcome to the Cracking Content Podcast show – Join Claire Winter every week to learn how to use content marketing, storytelling and PR to grow your business, amplify your reach, and get more customers.

If you are suffering from 'content overwhelm' then this is the show for you! Learn the simple but effective strategies of how to plan content and what, where, and when to post.

Join the Cracking Content community on Facebook to learn more and meet like-minded coaches and creative entrepreneurs. https://www.facebook.com/groups/crackingcontent/