Sign up to save your podcasts
Or
Share Cracking the code: making news work for Gen Z with Now You Know
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Cracking the code: making news work for Gen Z with Now You Know
On this week's episode of The Fold, Duncan Greive sits down with The Spinoff's head of audience Anna Rawhiti-Connell and Now You Know host Robbie Nicol to break down the highly successful strategy behind the new social-first news explainer series.
With over 2.5 million views in just 10 weeks, Now You Know has won the attention of the 18-24 year-olds. Anna and Robbie discuss the philosophy of treating young people as worthy news consumers (not "exotic zoo animals"), the intentional craft used to blend serious journalism with platform-native comedy, and the differences in distributing content across TikTok, Instagram and YouTube Shorts. A must-listen for anyone looking for a blueprint on genuinely connecting with the next generation.
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By The Spinoff
5
22 ratings
On this week's episode of The Fold, Duncan Greive sits down with The Spinoff's head of audience Anna Rawhiti-Connell and Now You Know host Robbie Nicol to break down the highly successful strategy behind the new social-first news explainer series.
With over 2.5 million views in just 10 weeks, Now You Know has won the attention of the 18-24 year-olds. Anna and Robbie discuss the philosophy of treating young people as worthy news consumers (not "exotic zoo animals"), the intentional craft used to blend serious journalism with platform-native comedy, and the differences in distributing content across TikTok, Instagram and YouTube Shorts. A must-listen for anyone looking for a blueprint on genuinely connecting with the next generation.
Learn more about your ad choices. Visit megaphone.fm/adchoices
More shows like The Fold
View all
Saturday Morning
43 Listeners
Nine To Noon
22 Listeners
Sunday Morning
13 Listeners
Mediawatch
14 Listeners
On The Rag
14 Listeners
Business Is Boring
6 Listeners
Gone By Lunchtime
27 Listeners
Waterdeep Mountain High
27 Listeners
The Good Citizen
0 Listeners
The Front Page
13 Listeners
Dietary Requirements
1 Listeners
The Detail
59 Listeners
The Offspin
1 Listeners
Actually Interesting
0 Listeners
Between Two Beers Podcast
131 Listeners
The Girls Uninterrupted
16 Listeners
Shared Lunch
10 Listeners
Kiwi Yarns
18 Listeners
Rugby Unwrapped with Scotty Stevenson
0 Listeners
Coming Home
5 Listeners
Remember When…
4 Listeners
When the Facts Change
10 Listeners
FIRST
0 Listeners
The Curve
14 Listeners
The Spinoff Specials
0 Listeners
Breast Assured
0 Listeners
The Dom Harvey Podcast
65 Listeners
Behind the Story
1 Listeners
A Forgotten History
3 Listeners
On Site
0 Listeners
This is Kiwi
0 Listeners
Ko Papa Ko Rangi: Ahi Kaa
0 Listeners
Making Cents
15 Listeners