Craft of Consulting Podcast

Michael Canic shares how he helps clients bypass ineffective strategic planning and change initiatives and instead turn their ambition into strategy and their strategies into reality through strategic management systems. He also shares the top things that consultants need to do to build their businesses.

Kasey Jones talks about how consultants can tap into the power of podcasts to build their businesses and personal brands and shares strategies and tips for doing it right.

Trish Tagle shares her framework for helping clients get clear about what problem they need to solve to get to the results they want and pick solutions in a single day. She unpacks how to determines if the client is a fit, how she sets expectations and prepares, and how she keeps them on track and able to get to solutions.

Host Deb Zahn and four of her previous guests answer the question so many consultants hope to learn from: how did you get your first client?

Digital marketing expert Mark Flores shares his strategies for creating marketing content that is focused on helping you achieve the business outcomes you want. He talks about how to ensure your content is the right content at the right time for the right client.

Host Deb Zahn shares core principles, critical considerations, and key inputs for pricing your consulting services. She also announces a free September 1 webinar training to help you know how to price your consulting services.

Laura Kahlil shares strategies for developing a willingness and habit of being courageous as you decide to become a consultant and as you grow your consulting business and what those acts of courage will do to support your business and your life.

Business credit expert Keith Knapp shares how building business credit can help consultants manage cash flow, reduce risks to their personal credit, and enable them to access business loans.

Jeffrey Scott shares how he built a multi-pronged marketing strategy to build a reliable pipeline of consulting business, including how he prioritizes what to spend his marketing time, energy, and money on.

Karin Lubin shares strategies for developing regular practices that support well-being across multiple dimensions and enable consultants to sustain their success over time without getting burnt out.