Craft of Consulting Podcast

As protests against racial injustice continue in the US and around the world, host Deb Zahn talks about what white consultants can do to contribute to dismantling racism.

Marketing consultant and expert Lisa Larter shares a wealth of intel and techniques for using marketing to build and scale your consulting business. She also shares a slew of marketing dos and don’t's that can help keep you on the right path and enable you to be successful faster.

Dana Lindahl shares insider strategies for how to use LinkedIn to build relationships and generate leads for your consulting business. He reveals the nitty gritty of LinkedIn, including how to get LinkedIn to work for you and not against you and winning content strategies.

Linda Popky and Lisa Anderson, successful independent consultants and Executive Directors of the Society for the Advancement of Consulting (SAC), describe how SAC helps consultants build successful businesses and what consultants can do now to still have a thriving business during these uncertain and disruptive times.

Sales expert Laura Wright shares her strategies for getting comfortable with and effective at selling your services, including understanding what selling is and isn't, how to never make it feel icky or pushy, and using a 5-step process for getting more yeses from clients.

Host Deb Zahn shares make-or-break it preparation steps and strategies before you try to engage a single consulting client.

Kim Wilkerson shares how she ignored common advice to pick a specific niche when starting consulting and how picking "people" as her niche instead enabled her to grow and evolve her business across industries and markets.

Pandemic response expert Michael Allerton talks about what we need to understand about pandemic response and how to help clients formulate appropriate actions. He also shares strategies for helping clients prepare for the future, including other emergencies.

Graham Binks shares his strategies for helping companies create visions for their futures and then adopt the right technology to help them get there. He also talks about the always-essential human side of technology adoption and his process for helping clients make and manage big, complex changes, even as they face crises.

Roberta Matuson shares her strategies for implementing multiple strategies for promoting your expertise and attracting clients. She also reveals how she prices engagements and shares her best advice for professionals who want to become consultants.